- On Tuesday, Toyota sponsored the showing of a 2-minute, 20-second trailer of the upcoming season of Fox TV's action-thriller 24 in New York's Times Square where viewers could hear the audio via one of 5,000 radios given away by street teams clad in CTU uniforms.
- More contextual idiocy. Actually, this one is just plain non-sensical.
- Here's an interesting ambient campaign for road safety which, by placing a wall hanging that stick out from university hallways, students where reminded of the dangers of speeding as they walk right into the thing on the way to class.
- Adidas has launched MLSmashups, a mash up of MLS soccer team players and the "hottest local underground musicians." Yea, we didn't get it either.
- Over in Sydney, they're all excited about the upcoming TV1 Stupid Stupid Man show.
- A new book, BOOM: Marketing to the Ultimate Power Consumer -- the Baby Boomer Woman, by brand strategists Mary Brown and Carol Orsborn, Ph.D., argues that marketers focused on the 18-34 age bracket may be missing the most lucrative demographic: Baby Boomer women who are now age 45-60.
- Former GE CEO Jack Welch and Hill Holliday ad agency founder Jack Connors are putting together a group of local business people to make a bid on the Boston Globe..
Well no, not really, unless you think vacuous infamy exerts the same social influence as political diplomacy.
*long pause*
She's actually going to appear in an Indian campaign to introduce a new fashion line from Anand Jon, an American fashion designer of Indian descent. Moving on, AdJab points out Hilton's music video was recently banned from Indian airwaves but her sex tape is still widely available for under $2. AdJab adds "I'm not sure what's more embarrassing, having your sex video available to the public or the fact that it costs less than a king size Snicker's bar."
Provocative point. We're sure it won't hurt her modeling career. It might even help. Don't models do dumb shit all the time? - Contributed by Angela Natividad
Colorado is the new burrough. Denver-based Anthony's New York Pizza has created a bumper sticker campaign that will place stickers in the hands of 500 people who have relocated from the New York area to the Denver area. The list was culled from DMV records and will attempt to make New Yorkers feel right at home in their new mountainous surroundings. See additional creative here.
So you're commuting, right, reading a magazine and minding your own business, when you look up and - oh, man - realize you seriously dig the look of that bus strap against your wrist. In fact, you want one really, really bad.
Riders in Berlin, Germany get to try IWC's Big Pilot's watch mid-commute because bus straps have been fashioned into samplers by Jung von Matt/Alster. Neat. - Contributed by Angela Natividad
Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.
NZDating.com, New Zealand's "premier internet dating site" according to creative director Chris Hunter, commissioned Draft New Zealand to run a series of ads on complementing buses. "[The buses] are quite often together," says Hunter to Ad Critic. We don't live in Auckland so despite the fact that this would little to rarely happen anywhere else we can think of, we're in no position to argue.
As an afterthought Hunter adds that even if people only see one bus with a nonsensical message it will just "[add] to talkability and word-of-mouth." He may be right. But sitting in traffic behind a bus marked "YOUR MATCH" would fucking annoy us. - Contributed by Angela Natividad
Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.
Like a plague rolling across the land, the Jeep Wrangler campaign with its "new species" keeps invading more and more media space including storescapes, billboards and bug cases featuring miniature versions of the Jeep in bug form. This campaign's certainly got legs. OK, that was bad, Really bad. See more bugs here.
According to Animal, New York's MTA is dramatically stretching the definition of a city block in a currently running poster campaign which declares the "Diamond District" an actual neighborhood. The kicker? The diamond district consists of barely one block. We wonder just how many neighborhoods the city would consist of if this definition became widespread.
Soon enough, you'll walk into a public rest room, enter a stall, close the door, open the toilet seat and, on the underside, be presented with a witty ad for some "ring around the collar" laundry detergent or hemorrhoid lotion Until then, you'll have to settle for video screens embedded in hand dryers that carry ads for hand creams that tell you using said hard dryer is destroying your hands and you should stop using it immediately, hence devaluing the medium, hence making it pointless in the first place. Nivea? Paging Nivea. Please place and ad on these hand dryers so we can kick them aside as quickly as we did million dollar homepages.
