Indians Let Cleveland Graffiti All Up on Public Transport

Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie.

Levi's Promises 501 Pounds, and Some Face Time, for Window Display

Levi's has partnered with Dazed & Confused for a window display competition. This is for the Carnaby Street store in London. In the event that your blood, sweat and tears make it to the store window, your work will be featured in the June issue of Dazed & Confused, and you'll also win a token, if paltry, 501 pounds.

For that much, they're probably not getting the Five on Fifth treatment. But sometimes people surprise you in exchange for a little limelight.

More about the Carnaby Street display contest here.

Trueblood Promo Fortifies Citizens Against Vamps

Clever Trueblood promotion straight outta Auckland, New Zealand. I like the idea of having stakes close at hand ... but won't these armaments undermine the benign vampires' ongoing battle for suffrage?

Mixed messages, man.

Puma Lift Projects Life On Bare Skin

See the beach girl at left? Her environment -- all the way down to her clothes -- are tricks of the light. This is her, pre-projection.

Shots of underpants-clad people in bare rooms appear in these displays for Puma's ongoing Lift campaign ("Light injected footwear"). Somebody turns an out-of-sight overhead on -- and voila, the more colourful elements of life is projected onto them. Cool idea by Droga5; other campaign credits here.

See street and surf guys. Also see the commercial, where a courting couple projects its desires onto the atmosphere. The song's appropriate in the context of these pieces.

Don't Pay to Learn Words You'll Never Use; Just Read Billboards.

Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up "Snacklish."

"Snacklish" exists solely to leak Snickers Speak into the vernacular. Impressionable minds will be exposed to various iterations of Snacklish on TV, billboards, print and digital.

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Ford Touts Fuel Economy in New 2010 Fusion Ads

Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system

Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.

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By the Time You Get Those Golden Tickets, They May Be a Bit Weathered

This year for the Australian Outdoor Awards, the Outdoor Media Association is giving away a grand prize of 10,000 one-dollar stratchies (scratch-to-win lotto tickets) -- all of which are currently being used to wallpaper a billboard over Sydney's Parramatta Rd.

All 10,000 scratchies were sacrificed to form a silhouette of the show's golden pigeon logo. There's an armed guard standing watch 24/7 in the event some yahoo comes bearing a ladder in pursuit of some luck. (Scratchies can yield cash prizes of up to $20,000.)

Billboard conceptualized by The Glue Society. There was also a billboard truck, which drove around the country for 36 days to promote the event.

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Because Why Shouldn't People Be Able to Swing from Your Message?

Not much to see here, just more bus handle advertising. Zhenda Import and Export, a Chinese firm, swears these are "characterized by novel design, comfortable holding, firmness and long Timeliness." Mostly though, we want to grab one with both hands, swing backward and kick a supervillain in the chest.

Check out somewhat more product-relevant bus handle advertising.

Billboard Karma Shines on Pro-Biking Campaign

When Fort Collins-based New Belgium Brewing Co. was offered a package of urban Denver billboards, pro bono, for a pro-biking ad campaign, it quickly accepted, and assigned its agency, Denver-based Cultivator Advertising & Design to create the outdoor messages. And that's when serendipity stepped in and flooded the billboard placement Gods with good karma.

The headline, "Work to Bike More," was inspired by the priorities of several New Belgium employees who may well be more passionate about cycling than about gainful employment. The billboard promotes New Belgium's Team Wonderbike, which encourages both New Belgium employees and the general public to trade in their cars for a bike. The placement above PT Motor's "Cash for Cars" sign, at I-76 and North Federal Blvd., Denver, was...oh yea...serendipitous.

Ladies, Need A New Bikini For Summer? Buy Some Doritos

Who knew Doritos had so many uses? They can help get a guy whacked in the balls. They can provide the power to rip a girl's clothes off. And now they can function as the latest fashion on the beaches this summer.

Or at least in a Peruvian ad that imagines such a scenario