Lee Cooper Jeans Come to America to Fight With Levi's, Lee

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Eschewing the usual high fa luting style most European brands adopt when marketing their fashions, European denim company Lee Cooper, with help from Gyro Worldwide, is launching its brand in the U.S. with a decidedly more playful, working class approach. Oh yes, the sex and hotness are still there but not in that GQ-like style. Take a look at the print ads here.

by Steve Hall    Sep-28-06    
Topic: Campaigns, Magazine, Outdoor



Giant Carrot Thirsty for Billboard Booty

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We love this stuff. Every time we see it. Either the billboard crew handling the erection of these two billboards was overly distracted by the large breasted female walking by in that tight, short, schoolgirl miniskirt or they couldn't pass up the chance to quench their thirst for hilariously sick humor. The headline on the carrot billboard hits the home run. Click the image for fully engorged viewing pleasure.

by Steve Hall    Sep-27-06    
Topic: Outdoor, Strange



Hood Blimp Crashes, Billboards Vandelized, Bank Blings

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- O&M London is using a pressure washer to write ads on dirty sidewalks and the sides of buildings so as to avoid being labeled as an eco-unfriendly graf artist.

- Hood blimp crashes.

- Is it just us or is the combination of former Kiss bassist Gene Simmons and the elizabeth Glaser Pediatrics AIDS Foundation just a tad strange?

- Catherine Zeta Jones gets the boot from T-Mobile.

- Continuing its My Circle campaign, Alltel has "announced" five of its billboards have been vandalized with the word "Don't" over the headline, "Call anyone on any network for free."

more »

by Steve Hall    Sep-27-06    
Topic: Guerilla, Online, Outdoor



Give, Play, Win, Discuss, Disclose

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- Ad legend Phil Dusenberry and colleagues Ted Sann and Charlie Meismer created Don't Almost Give. Give for the Ad Council.

- Shawn Waite says Scion scratch off posters are a pain in the ass.

- Sneakerplay is a social networking site for smeakerheads. Who knew? Apparently, it's important because Nike has partnered with the site.

- The Truth campaign has earbed itself an Emmy Award or programming distributed via Advanced Media.

- At the MIXX Conference and Expo this week at Advertising Week, online video company VideoEgg announced its advertising offering which will allow advertisers to place ads within VideoEgg videos on Bebo, Dogster, hi5 and Tagged.

- Here's a little promotion from VitaminWater with Red Sx player David Ortiz called Who's Your Papi in which you can win a trip to the Dominican Republic.

- Tokion magazine is holding its Fourth Annual Creativity Now Conference October 14 and 15 at Cooper Union in New York City.

- This past Friday, Red Robin Restaurants launched a qtags-powered text campaign in all of its Texas area restaurants.

- The Word of Mouth Marketing Association is hosting a telephone briefing on the issues surrouonding social media disclosure as brought to light once again, this time, by the LonelyGirl15 thing.

by Steve Hall    Sep-26-06    
Topic: Industry Events, Outdoor



BobCars Attack Advertising Week

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Advertising Week has to begin somewhere and why not with strange looking tiny "BobCars" that carry messaging. Sort of like a mobile billboard, BobCars, owned, we're told, by Snap Marketing, are being used to hand out postcards with questions on them which they can answer online to win two free weeks of advertising on a BobCar. It's an Adholes thingy.

by Steve Hall    Sep-25-06    
Topic: Agencies, Good, Online, Outdoor



Naked Juice Protests Fake Ingredients

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Michael Shostack has the scoop on last week's launch a Naked Juice campaign which began with a street protest with Kiwi and green shirted women holding signs that read, "Say no to added sugar" and "Down with free radicals." The street stunt was a precursor to an outdoor campaign consisting of billboards, transit posters, wild postings and cab ads. Thirty of the 60 cabs will be fully wrapped with Naked Juice Branding. Unfortunately, there was no actual nudity promoting Naked Juice but what's up with that guy in the bannana suit? Is he hung or what?

by Steve Hall    Sep-18-06    
Topic: Good, Guerilla, Outdoor



That's Not A Dead Lady at the Bottom of the Stairs

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Adrants reader Susannah sends us this link to a great stairway ad that has a very photo realistic sticker of a woman who looks like she's just fallen down the stairs. Created by Downtown Partners, the ad is for Red Cross Canada and promotes a first aid training course. Se a close up shot here.

by Steve Hall    Sep-13-06    
Topic: Good, Outdoor



Photography Central to New Timberland Boot Campaign

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Here's a new campaign from Boston-based Winsper for Timberland PRO's PowerWelt work boots which consists of magazine, outdoor and point of sale. The campaign's photography is quite striking if we do say so ourselves and was done by Jim Erickson. The campaign will break mid-September. Check out other creative here, here, here and here.

by Steve Hall    Sep-13-06    
Topic: Good, Magazine, Outdoor, Point of Purchase



Bloomberg Wants to Ban, Restrict Outdoor Advertising

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While it won't effect Times Square, New York's Bloomberg administration is moving forward with efforts to enforce Local Law 31, a 2005 law that restricts certain types of outdoor advertising structures which were built after 1979. The City wants to dismantle 50 to 60 percent of the boards, reduce the size of others and place restrictions on those that remain. Reacting to the move, OTR Media Group President and CEO Ari Noe said, "Banning billboards and scaffolding signage will cause a significant financial loss for many different sectors of the economy - property owners, local businesses, union labor, advertising agencies and advertisers," Particularly hurt by this move would be stores who are undergoing renovation and who advertise on the scaffolding to make sure people know they are still open for business. While it might be everywhere, outdoor advertising to us is the least invasive and annoying ad medium of them all. They just sit there, You don't have to look at them and they don't interrupt programming as literally every other form of advertising does. isn't there still crime here in the city that needs to be dealt with instead of this minutia?

by Steve Hall    Sep- 8-06    
Topic: Bad, Opinion, Outdoor, Policy



Svedka Vodka Taunts Politicos With Fembot Future

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Svedva, that vodka company with the fembots, has placed a billboard at Houston and Lafayette in New York which is across from the Puck building where political events are held. The billboard reads, "Madame President and her first lady serve Svedka at all official state functions." Witty.

by Steve Hall    Sep- 8-06    
Topic: Good, Outdoor