ANPE, the National Agency for Employment in France, tapped TBWA\Corporate to preach its gospel to disheartened work force rejects. What TBWA came up with is respectful of ANPE's traditionally risk-averse style, but also playful in a Where's Waldo? sorta way.
The prints are detail-rich and do a nice job of connecting the online world, which is big but can seem solitary, with the bustling offline world. The ad at left features a city intersection flooded with people. It reads, "700,000 CVs online to find your next business partner."
See variants:
o 300,000 offers online everyday to locate your future office.
o 400,000 people log on anpe.fr everyday to save time.
What fun. It would be great to see these, larger than life, in a Metro somewhere.
Arnold, with help from Yeehaw Industries letterpress, has launched a campaign for Jack Daniels consisting of wild postings near the Republican and Democratic national conventions as well as newspaper and a Discobama promotion at Denver's Lip Gloss. The creative, with headlines such as "Sometimes common ground is small enough to fit on a cocktail napkin," Drinking champagne is a perfectly acceptable way to celebrate being elected president...of France" and "Jack supports all parties," is presented with a 50's and 60's looking political campaign style.
To better leverage the company van, Pet Butler's marketing director built a pair of eye-catching rear-end displays -- one with a dog reading on the toilet (tagline: "Until then, call us"), and one with a giant glob of poop steaming on an astroturf lawn ("Friends don't let friends scoop poop!").
The industrious MD says he catches people snapping pictures of the displays all the time.
Kentucky-based Pet Butler shovels and sanitizes doggy doo so clients won't have to. Funny service, but I guess it's in demand: it now serves over 1500 cities. (They probably don't do babies, but I'll bet that's an expansion option. Check out the website for more amusing imagery, cheesy puns and even some Pet Butler radio.
- At left: a French mushroom ad! OMG cute. Caption: "Paris mushrooms: it's when they're in your mouth that they're the happiest." Go make them happy. Our resident expat PT Ford isn't so amused.
- Nothing starts the day off better than a kung fu drink ad.
- Dario at Invoke sent us this shot of the Newfoundland-based Hits 99.1 FM van.
- Worthless but interesting tag cloud tool. This one lets you pick fonts and colors. Pop in a URL, see what your homepage mentions most. (Adrants loves itself some Leigh.)
- Public School Intelligentsia learns us a new word: frumputante. Think cash-money bag ladies in Juicy Couture sweats. Streaky hair a plus. Ugh.
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PETA sent a letter to Ralph Basham, the commissioner of US Customs and Border Protection, to convince him to offset the cost of building a border fence by selling ad space.
Why? Because it's got creative ready to run. The ad at left features svelte Mexicans in their homeland and fat chunky ones on the US side of the fence. It reads, "If the border patrol doesn't get you, the chicken and burgers will -- go vegan." (The premise is that when Mexicans cross the border, they are leaving behind a "far healthier staple diet of vegetables and grains.")
Commenters said the traditional Mexican diet isn't meat-free, and the fence itself actually harms animals because it prevents wildlife from migrating for food.
Well, I'm sure if PETA didn't need the fence for advertising and the US gov didn't need another lost cause to waste tax money on (because people in dire straits are really gonna go, "Hey, a fence" and turn back), everyone would be more than happy to take it down.
Breasts break through advertising's fourth wall in this Wonderbra bus shelter ad by Publicis/Frankfurt. Just another way too much "support" makes you a hazard to yourself and others. (Thanks @benkunz for sharing.)
Berlin-based lingerie shop Blush left a trail of striptease billboards to guide (throbbing, drooling, cash-in-hand) traffic straight into its velvety interior.
300 meters away from Blush (at a man-tastic construction site!), a model against a lilac backdrop is fully-dressed, hair tied back, breasts pushed up, choker tying it all together. At 100 meters she's in bare essentials, playing with her thigh-highs.
50 meters: toying with her bra strap. Five meters? Topless, back turned. You'll have to step into Blush for the rest of the show. (But I'm not feeling optimistic for you, unless you're in a chemise-buying mood.)
Kinda reminded us of Virgin's Fresh Footwork interactive campaign, where each click forward brought a ballerina closer to carnality.
For scooping this up for us, Adrants reader Dario of Invoke Media gets a virtual fist-bump, and possibly also an awkward hug when we finally meet.
Probably inspired by the Eva Mendes nipple drama, Adrants reader Brian Guth sent us this billboard idea for the "Got Milk?" campaign.
The text: "You should know that milks [sic] nine essential nutrients make for one irresistible body!"
Before I saw the picture up-close, I thought it was a shot of flowing milk, which would have made for a neat foreground against the clouds in the sky. But nah, it's just another nipple.
The beginning of this video touting the delivery company's online trackingvideo asks, "How best to grab the attention of office workers during their bust day and drive interest online?" This simple answer? Affix a cursor to the side of the DHL truck and drive it around the city. Hey, this is advertising, not brain surgery.
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