|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
RedSquareAgency Uses Vine to Send Valentines Day Messages Making good use of this month's app of the moment, RedSquareAgency is using Vine to create customized Valentine's Day Messages. Coupling with Vine's #Valentine initiative, the agency will send a personalized Vine message to those who tweet @redsquareagency or who visit ValenVine. Perhaps the Best Agency Self-Promo Ever Out for about a month (OK, two years and one month!), this video from john. st. examines the scenario of a simple birthday party which, if planned properly, is no small task and requires artful skills to pull of successfully. Using this analogy, john st, magically convinces us that if they could pull off the perfect birthday party, just imagine what they could do for a brand. Alabama Ad Agency 'Shocked and Offended' Over Onion Article OK this is hilarious. Alabama-based Red Square Agency is announcing that they are shocked and offended by a video report published on Feb. 6 by The Onion titled "PR Firm Advises U.S. To Cut Ties With Alabama." Red Square Agency stated, "This is the newspaper that gave us such unforgettable headlines as 'CIA Realizes It's Been Using Black Highlighters All These Years,' 'Osprey Devours Lion in Massive Food-Chain Shake-Up' and 'Wealthy Teen Nearly Experiences Consequence.'" How to Make Your Media Buys Generate More Profit Buying media can be expensive, time-consuming and an overall failure if it's not done correctly. The question is: how do you ensure your investment will provide returns? The Future of Engagement host, Murray Newlands and CEO of MixRank Ilya Lichtenstein join Adrants' Steve Hall (that would be me, don't laugh) in a webinar in which we walk you through a new method of media buying, showing you exactly how to buy traffic profitably. Join this live webinar to learn the step by step definitive guide to media buying. In this webinar, you'll learn: Play Super Bowl Bingo, Win Flat Screen TV Ready for this Sunday's Big Game? Well, the team at Red Tettemer + Partners is, and they'd like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark off the things you see in commercials according to the quarters. If you get Bingo, email an image of your winning card to [email protected]. The first person to send a winning card will win a 32" flat screen TV. Additional Bingo cards will be posted to a photo album on RT+P's Facebook page throughout the weekend. American Airlines Logo Must be Pretty Big to See From the Ground - The new American Airlines logo is great and all but could people really see it from the ground? - The One Club's Annual Creative Hall of Fame event that is taking place in NYC this coming Tuesday night. This year, Advertising Legends Steve Hayden, Martin Puris, Jim Riswold and John Webster are being honored for their lifetime of achievements in the industry. - BBDO New York has, for the sixth time, placed number one on The Directory Big Won, a directory of most awarded agencies How Agencies Are Reinventing Themselves As AOR Model Changes Back in the day...actually not so long ago, clients would choose an agency, dub them agency of record, sign a contract, pay a monthly retainer and the partnership would last for years. Everything was "hunky-dory" to use a term from back when things in the advertising business were, well, "hunky-dory." Both sides trusted the other would hold up their end of the bargain. The agency would live up to its promise to deliver campaigns that worked and the client would reward that dedication and success with business commitment to the agency. Then a few things happened. CMOs began changing jobs every 12 to 18 months. Hoping to make a mark at their new company and impress their bosses, they'd promptly fire the agency, hold a review and choose a new agency. Confess Your Creative Sins With 'The Creative Confessional' If you've worked in advertising for longer than, well, a day, you have sins to confess. And what better place to confess your sins than on The Creative Confessional. Not only will you be able to rid your mind of your sins but you will also be able to commiserate with a brotherhood of other creative sinners. You can also vote to absolve or condemn your fellow sinners. Some recent confessions include Welcome to the Ad Agency Pronunciation Guide Having trouble pronouncing some ad agency's names? Well, never fear. The Agency Pronunciation Guide is here. Yes, it's as stupid as it sounds but it's mildly funny. And in case you're wondering about the taxonomy of agency names, check out this infographic from British creative team Rob Donaldson and Joe Dennett. The duo broke down agencies into five main categories (Founders, Alpha Numeric, Inanimate Objects, Place and Living Things) and several subcategories. Check out both the pronunciation Guide and the Agency Taxonomy below. Agency Horrifies Employees With Holiday Gift It's one thing to host a car wash with huge breasted hot chicks in tiny, cleavage-baring bikini tops or hot guys baring their tight abs and ripped chest. It's absolutely another thing to clownishly dress two guys, play some AC/DC and dunk them with soapy water as they slide across the hood of employees' cars. But it sure looks like fun. At least for the guy who dreamt up the idea. 
|
|