47% of of Ad Agencies Hate the New Business Pitch Process


Pitching is part of an advertising agency's DNA; it's often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching is occurring more frequently

However, according to a Provoke Insights study, approximately half (47%) of advertising professionals surveyed by Provoke Insights say they are dissatisfied with the current internal approach to pitching.

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by Steve Hall    Dec-12-13    
Topic: Agencies

How Small Agencies Can Steal Business From Large Holding Companies


You can't really go through a day in the advertising business without reading something about the Publicis Omnicom merger. The industry is obsessed with every last little juicy detail. And no one's more vocal than WPP's Martin Sorrell and Havas' David Jones. Ever since the merger announcement, both men have had nothing but negative commentary to offer, with most of their statements centering on the notion the Publicis Omnicom Group will be so large and unwieldy that it will continuously trip over it bloated, inefficient self.

When you think about the fact that WPP and Havas are gigantic holding companies themselves, anything Sorrell and Jones have to say regarding size and efficiency is laughable.

For an article I wrote for Central Desktop, I decided to speak to several advertising agencies that are, in fact, small and 100 percent qualified to comment on why bigger may not always be better, as well as why small can often times be the better solution.


by Steve Hall    Dec- 2-13    
Topic: Agencies

The Martin Agency Has The Most Awesome Intern Program in the World!


After watching this promotional video for The Martin Agency's Martin Agency Kitchen, a three month program for interns, you'll think the shop is the coolest place on earth to work. It'a all about becoming cool by making something great. And the only way to can make something great is by learning from the experts. And the only way you can learn from the experts is, yes, to attend The Martin Agency's Martin Agency Kitchen.

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by Steve Hall    Nov-20-13    
Topic: Agencies

As Awards Season Approaches, 'The Case Study Kit' Has Your Back


As award season approaches, agencies are scrambling to put their best foot forward. And part of that step is the dreaded case study video that can greatly influence a judge's decision. Canadian-based DentsuBos is out with The Case Study Kit, a step-by-step, point and click case study creation solution that will have the judges salivating over your work.

Using The Case Study Kit, you can select your locale, various clips of people filming your work of wonder with their smartphones (because, as we all know, that is a required component of any good case study video), the right music and then, with just a click, cobble the whole thing together into a masterpiece of epic case study proportions.

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by Steve Hall    Nov-19-13    
Topic: Agencies, Industry Events

Advertising People Love Bourbon, Porn And Muting Ads


Lowe Roche took it upon themselves to dig into the likes of advertising types. What did they come up with? Advertising people drink nine times more bourbon then the average person and they watch porn 1.7 times as much. Booze and porn. Yea, they pretty much sums up the ad world, doesn't it?

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by Steve Hall    Nov- 6-13    
Topic: Agencies

Atlanta Agency Teases...Something With Scary Halloween-Themed Merger-ish Video


We have no idea what this is all about but it's Halloween-themed and it's almost Halloween and it's called Merger Part 3 and so that intrigues us and because it's called Part 3, it makes us wonder what happened to Part 1 and Part 2 and it promises to be almost two minutes long so we think we'll have no problem fitting it into our day.

And...we're done.

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by Steve Hall    Oct-29-13    
Topic: Agencies

'Work Wankers' Highlights Annoying Agency Personality Types


If you've worked in advertising long enough, you come to realize there are some types who are, well, just annoying. Two creatives, Peter Cortez and Joe Sayman took it upon themselves to highlight those types in a humorous way. The pair created a site called Work Wankers which includes such wankers as the Shoulderbeast, the Idea Killer, the Clientron 2000, the Crappywriter, the Chief Accent Officer, the Moochie and...hahaha...the Pervoceros.

Check them all out here.

by Steve Hall    Oct-24-13    
Topic: Agencies

7 Ways to Improve Your Ad Agency's Efficiency


Nothing loses an agency client faster than inefficient process and the frustration it causes. Not even Cannes-winning work can keep a client if the agency can't manage the relationship properly. Earlier, we wrote about the impact of industry consolidation and how it has affected the ability of the acquired agency and its holding company siblings to work smoothly and efficiently.

Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently - like the proverbial well-oiled machine.


by Steve Hall    Oct-21-13    
Topic: Agencies, Opinion, Tools

Grey New York Wins Best Commercial Emmy For Canon 'Inspired'


Last night at the 65th Annual Creative Arts Emmys, Grey New York and MJZ director Nicolai Fuglsig won the 2013 Emmy Award for Outstanding Commercial for their Canon "Inspired" commercial. That's the one with the tire on fire rolling down the hill.

The two other ads in the running this year were BBH's Google Chrome "Jess Time" and CP+B's Grey Poupon "The Chase."

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by Steve Hall    Sep-16-13    
Topic: Agencies, Brands, Commercials, Industry Events

4 Tips For Dealing With Difficult Clients


In my years as an agency media director and account director, I worked with many different personality types - including one long-term client who, for many years, wouldn't respect me or my work. One day he angered me so much I screamed at him for five minutes straight, telling him I knew exactly what the hell I was doing and he should shut up and listen to what I have to say.

While I certainly don't recommend letting your anger get the best of you or screaming at your clients, in this particular case my years of attempting to placate, coddle and generally bend over for this particular client never worked. It wasn't until I stood up to him with the same forceful authority he always commanded that he respected me. And from that point on, our relationship was wonderful.

Read the rest on the Central Desktop blog.

by Steve Hall    Sep-13-13    
Topic: Agencies, Brands, Opinion