Hey! The CLIOs Are Coming! The CLIOs Are Coming!

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Yup, and as we mentioned before, the CLIOs are making their first appearance in Las Vegas May 12-14 where they will celebrate the organization's 50th anniversary at the Hard Rock Hotel & Casino.

There will be keynotes. There will be sessions. There will be parties. There will be networking. Oh, and there will be awards too. On and there's a Facebook page too, natch.

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by Steve Hall    Feb-18-09    
Topic: Industry Events



Steve Hayden, Jimmy Wales to Keynote ad:tech San Francisco

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At ad:tech San Francisco, set to take place at Moscone West April 21-23, Wikipedia Founder Jimmy Wales and Ogilvy Worldwide Vice Chairman Steve Hayden will be the lead keynote speakers.

"In January of 2001, Wales started Wikipedia.org, the online encyclopedia that anyone can edit, and in mid-2003 Wales set up the Wikipedia Foundation, a non-profit organization based in St. Petersburg, Florida, to support the Wikipedia.org site."

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"In 1994, Ogilvy asked Steve to join the agency in a newly created role: the ultimate "Brand Steward" for the IBM global account. While leading IBM's advertising renaissance and global brand renewal, Steve played a key role with other Ogilvy clients including American Express, Kodak, Motorola, Dove, Cisco and SAP, in addition to participating in many new business development efforts. These contributions earned him awards and recognition for the company. In 2002 Ogilvy was named AdAge's Agency of the Year. "

Wales will speak Tuesday, April 21 at 9 AM. Hayden will speak the same day at 5:30 PM.

by Steve Hall    Feb-16-09    
Topic: Industry Events



Cannes Wants Young Lions to Walk With Real Lions

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Well, at least the lions aren't humping Draft/FCB-style in this new Cannes Young Lions campaign. Like a lion in the wild who is the master of his domain, the Young Lions are a force to be reckoned with.

They ain't taking no shit but they do use chop sticks to eat their prey.

It's Time to Rule, young creatives. Don't Settle For Scraps. Show everyone what you've got. But do it before February 25 which is the deadline to register for the competition.

The campaign was created by Chicago-based Bagby.

by Steve Hall    Feb-13-09    
Topic: Industry Events



Iron Maiden Lands in Austin For SXSW

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Are you an Iron Maiden fan? Who the hell is Iron Maiden you ask? Well, do your homework or just move on to the next story. For those who care, you can get another glimpse of the heavy metal band in action in Iron Maiden: Flight 666, a documentary premiering next month at the SXSW Film Festival.

Wait, what? Adrants writes about advertising, right? Not movies. Well yea but since a lot of you are going to be in Austin for the Interactive portion of SXSW, we thought we'd give you something else to do once you tire of panel babble, keynote pontification and too much free booze.

by Steve Hall    Feb-13-09    
Topic: Celebrity, Industry Events



Bud Macs, Portfolios Gamed, Animals Fed, Diversity Tackled

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- This is really, really lame but since it has to do with Super Bowl advertising we're gonna share.

- Some stupid game called Gal-ad-a lets you review portfolios. We have a headache already.

- Layoff blog Please Feed the Animals has morphed into a job site of sorts where "where job seekers and cash-strapped agencies could find each other." Check it out.

- On February 11, BDI will host its Advertising Industry Diversity Job Fair at NYU. Get the details here.

by Steve Hall    Jan-23-09    
Topic: Games, Industry Events, Spoofs, Weblogs



Fetch Happens, One Show Calls, Brands Twitter, Hoodies Remixed

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- Wanna "kick it 2.0 style?" Head over to Champion's Hoodie Remix and let your self expression get jiggy designing your own hoodie.

- Dominoes said "screw you" on national television to Subway following the receipt of a cease and desist Subway sent to Dominoes over claims the pizza chain made about its new sandwiches being tastier than Subway's.

- Gretchen Weiners would be so happy!! Fetch finally happened! Well sort of. FetchBack, today, joined the Network Advertising Initiative.

- Deadline for 2009 One Show entries is January 30.

- Writing on Mashable, Jennifer Van Grove takes a look at 40 brands using Twitter, what their doing and who's behind the screen name.

by Steve Hall    Jan-22-09    
Topic: Industry Events, Online, Social



Three Days of Affiliate Summit West Compressed Into Short (ish) Video

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OK so we covered the Affiliate Summit West conference here and we covered the parties here and we posted the pictures here and here and here and here and here and here and here and here and here but, ya know, that's just way too much crap to look at so we've compressed it all into a amateurishly produced video complete with automated dissolves and some archaic trance music. View here or click more to see it.

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by Steve Hall    Jan-19-09    
Topic: Industry Events



Shortys Discounted, Paws Funned, Commercials Hated

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- Check out Paw Fun, a t-shirt site which spoofs Obama, will let you put your pet in the White House. Figuratively speaking, of course.

- If you're going to the Shorty Awards (best tweets on Twitter), use the discount code "adrants." The first 25 who use it by Jan. 23 will get 50 percent off.

- On January 30 in London, PSFK's Good Ideas Salon will "curate a collection of our favorite forward-focused innovators and thought leaders to discuss ideas in the fields of arts & culture, collaboration, design, digital, marketing, mobile and youth."

- Lemondrop has a list of ten commercials and "bother the hell out of" them.

by Steve Hall    Jan-19-09    
Topic: Industry Events, Promotions, Specialty



Affiliate Summit Storms Las Vegas With Largest Conference Ever

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Earlier this week, Affiliate Summit held its West conference in Las Vegas. With over 3,300 people in attendance, the organization's largest yet, the conference stuck its middle finger up at the so-called recession everyone's screaming about these days. For those in the dark, affiliate marketing is most simply described as "an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts."

The people who hang in the affiliate marketing space are a motivated bunch. To them, traditional advertising has been long dead for years. In their world, a :30 spot is a pointless endeavor, a foreign concept. If it doesn't work and there aren't tangible, proven, money making results, it isn't affiliate marketing and no one at this conference want anything to do with it.

So let's break it down.

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by Steve Hall    Jan-15-09    
Topic: Industry Events



Affiliate Summit Rocks Las Vegas With Kick Ass Parties

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Earlier this week, Affiliate Summit held its West conference in Las Vegas. With over 3,300 people in attendance, the organization's largest yet, the conference stuck its middle finger up at the so-called recession everyone's screaming about these days. For those in the dark, affiliate marketing is most simply described as "an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts."

But this story is about the parties that occurred during the conference.

The first major party during the conference was hosted by Buy.at at Moon Nightclub atop the Palms Casino. Moon is the shit. It's a giant, multi-level nightclub with dance platforms on which way too drunk women in way too short skirts showing way too much (wait, what? that's all good!) pranced for all to see. Apparently David Hasselhoff was in the house that night as well. But no one seemed to care.

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Buy.at grabbed the top balcony area for their party (pictures here). It overlooked the dance floor and had a balcony outdoors which offered a killer view of the The Las Vegas Strip. It's where most people hung out. It's where there were lots of familiar faces and lots of new ones. Inside had it's own defining qualities. It's where the privileged could view the commoners on the dance floor below. It's where drinks flowed freely. It's where the entire roof opened each hour to reveal, yes, the moon...and to let out all that dry ice fog that swirled around the dance floor. It's also where I met Buy.at's Missy Barnstein, the coolest affiliate marketing manager, oops...extra super awesome, amazing Senior Marketing Manager I know.

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by Steve Hall    Jan-15-09    
Topic: Industry Events