This Cannes Lions article was written by Murray Newlands
A panel of experts was assembled last week at the Cannes Lions International Festival of Creativity, who gave us their take on marketing to Millennials in 2014.
Entitled "Brand Purpose, Millennials and the Epic Creative that Engages Them," the panel included Quinn Kilbury, brand director for Newcastle Brown Ale at Heineken; Christina Smedley, VP of global brand and communications at PayPal; Bonin Bough, VP of global media and consumer engagement at Mondelez; and Scott Beaudoin, global practice director of corporate and brand citizenship for MSLGroup.
John Mescall, executive creative director of McCann Australia, was the standout expert from the panel. Mescall is best known as the man who came up with "Dumb Ways to Die" for Metro Trains in Melbourne, Australia. His campaign holds the achievement of most-awarded campaign in the history of Cannes, winning multiple Lions in 2013.
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This Cannes Lions article was written by Murray Newlands
The Cannes Lions International Festival of Creativity included over 48 hours of talks, in addition to workshops, screenings, exhibitions, award shows and parties.
After absorbing as much of it as I could while in attendance last week, I'm going to break down the highlights and try to capture the key moments here in this post.
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Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions to critical global development problems."
The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.
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This is so awesome. Twitter brought a drone to Cannes and is flying it overhead to capture Cannes in a manner unlike we've seen before. It captured Patrick Stewart outside the Palais on Sunday and it's been traveling up and down La Croisette capturing the sights.
According to Digiday's Brian Morrisey, seagulls were seen attacking the drone and he wonders just how long it will be before it loses that battle.
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Our friends over at Trust Collective have put together Sloppy Cannes, a site on which anything tagged with #sloppycannes will appear. Here's your chance to be famous! Just by being drunk or stupid and posting about it. Which, pretty much, everyone does anyway when they're in Cannes.
Oh but Trust Collective doesn't just want to embarrass you. They want to reward you for your sloppiness. The winner of the most embarrassing/sloppiest Cannes moment will, yes, win an iPad Mini!
This is my annual excuse to post this picture.
Following the success of last year's app for the Cannes advertising festival, the team at MPC Creative have re-released Cannesappé for 2014. Collating the most useful info within a simple, intuitive design, the app is a handy guide to the biggest festival on the ad industry calendar.
Once again there will be an opportunity to obtain 'Golden Tickets' to some of the most sought after parties. Simply by tapping the win tickets icon, anyone can be in with a chance to receive an invite for themselves and a friend to one of Cannes' most exclusive parties, including the shots Cannes Beach Party, Music+Sound International Party, P.I.G./Tantor/TaProd poolside BBQ party and the Biscuit Soirée.
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In case you don't feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming creatives who are more than happy to frolic on the beach as if it were Spring Break, Italian agency, Aylene Gardider has you covered.
The agency is out with a map of the beaches in Cannes so you can be sure you're meeting up in the right spot. Currently, the map is on a Facebook page but the agency will be handing out pocket sized versions of the map once in Cannes. Or you can download it and print it yourself here.
This year at the 61st Cannes Lions International Festival of Creativity U2 singer and activist Bono will be awarded the first-ever Cannes LionHeart Award for pioneering (RED), the activism and philanthropy campaign that has generated more than $250 million for the fight against AIDS in Africa.
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Here's a bit of hilarity leading up to Cannes Lions. Making the assumption the only people who have fun in Cannes are those who win Lions (untrue as I can personally attest), an entity known only as Fuck the Lion is out with a video called, ahem, Fuck the Lion in which a 3-step process for insuring everyone going to Cannes has a good time is presented.
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The Gunn Report has gathered together the 20 films it thinks will win Lions at Cannes this year. The publication is asking for your votes. Will each film will a Bronze, a Silver, a Gold, a Grand Prix or no Lion at all.
Head over to their site and take a look at the 20 films. There's some awesome ones in there like the New Zealand Transport Agency's "Mistakes", Turkish Airlines "Dream", John Lewis "Bear and Hare", Volvo Trucks "The Epic Split" and other greats.
What will you win if you are one of the top 5 guessers? Wait for it. Wait for it. Yes! A free one year subscription to The Gunn Report. Or a free two year extension if you already subscribe.
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