In an Internet Week panel entitled Can Viral Be Bought, panelists Buzzfeed Founder and CEO Jonah Pretti, BBDO Creative Director Jeff Greenspan and Bnter CEO and TFLN Co-Founder Lauren Leto discuss viral marketing and whether or not it can be bought just like advertising.
In the past few years we've noticed an interesting phenomenon: it's become cool to "like" the ad. This new cultural norm has contributed to making ads viral. It's ironic. What viewers didn't like before (ads) have now become cool. To become viral though, somebody has to see it, like it and share it. So the question becomes, "can you buy clicks?" The answer to some extent is yes. If people share it then you can optimize for sharing. Add a little science, add a little art, and share.
Read the rest on Yahoo! Scene
In an Internet Week panel led by Gloto Co-Founder and CEO Eric Con along with panelists Telemundo Director of Emerging Business Francisco Rivera, Syfy VP of Operations Shara Zoll and USA Networks Director of Emerging Platforms James Kolstad, it became clear both mobile and social play an important role in engaging TV audiences
Mobile and Social have been great tools for networks to re-engage their audiences. Telemundo, which focuses on Hispanic audiences, has used mobile very effectively. The demographics are interesting: Hispanic viewers have low ownership of computers but 45% have smartphones and a high percentage have email. Mobile has become crucial for them to engage their public.
Read the rest on Yahoo! Scene.
The Conversational Marketing Summit at the Hudson Theater and Millennium Broadway Hotel moved into Day Two with a another adrenaline pumping agenda of case studies, insightful one-on-one conversations, and compelling introductions. Once again the big brands shared the stage with innovative new products, startups and services.
Read the rest on Yahoo! Scene.
Ooh! This looks like it'll be fun. On Monday, the Association of Independent Commercial Producers (AICP) premiered The Art & Technique of the American Commercial show at MoMA New York.
The show explores the last 20 years of American advertising, a nostalgia-heavy treat fit to dilate the pupils of any ad geek, but it'll also be very "present"-oriented -- that is, you'll be seeing how the work has evolved to produce the aesthetics used in great advertising (think Apple) today.
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This morning at IAB Innovation days during Internet Week, the IAB announced 36 big brands including GM, Home Depot, Unilever and Universal Studios have adopted the organization's Rising Star ad units which are being used on site such as AOL, CBS, Hearst, MSN, NBC and Ziff-Davis.
The units, which are large and create an interactive, canvas-like presentation are called Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider.
Read the rest on Yahoo! Scene.
So what happened at Internet Week today. Well, let us tell you. The future of online video was discussed. Foursquare is the new Pulse of America. Amateurism in marketing isn't such a bad thing. Hipsters were punched. Realtime marketing is the new new thing.
And let's not forget the important stuff like Khloe and Kourtney Kardashian discussing fashion and tweeting. And how fun the parties were.
You can keep up to date on all Internet Week happenings over at Yahoo! Scene.
If you're interested in following what's going on during Internet Week this week, you'll want to be sure to visit Yahoo! Scene. Adrants has teamed with Yahoo! and its agency, Cake Group, for coverage of the conference and yours truly is editing the whole thing. We aim to make it the most complete coverage of the event we possible can.
Today's coverage includes a keynote from New York Senator Charles Schumer who believes New York can and will be the nation's tech center. he even went so far as to say the city will knock Silicon Valley from its pedestal. We'll have plenty of time to see if that comes true as Schumer has earmarked a distant 2035 for that leadership position to cement itself.
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In a keynote that sounded more stump speech than tech conference presentation, New York Senator Charles Schumer became New York City's biggest cheerleader hyping the city as an up and coming tech center. Schumer believes New York can, by 2035, can surpass Silicon Valley to become the tech center of the world.
Read the rest on Yahoo! Scene.
Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry's most high-profile events. Featuring news, photos, video and interactive elements, the content hub will cover all the news, gossip, announcements and trends from each industry event. Yahoo! Scene will also feature lifestyle pieces from style to nightlife to influencer profiles. Additionally, the site will aggregate all the social content generated during the events so readers can see real time social check-ins and status updates.
Adrants has teamed with Cake Group and Yahoo! to oversee the editorial side of things for the site. Yahoo! Scene's first event will be Internet Week followed by Cannes. Future events are yet to be determined.
Writers for the site will include practitioners from various corners of the industry including several from iCrossing. Former Adrants Editor and current AdVerve Co-Host Angela Natividad will join the team for Cannes coverage as will Ask Wappling, publisher of the famed Adland. We absolutely can't wait to see that trio of awesomeness in action.
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And for some lighter reading as we near the end of the week... We had a party last week at Blogworld in New York. Our gracious sponsors Trancos and eBay were on hand to provide an open bar and food for the 100+ guests who showed up at Stitch. We'd like to thank Murray Newlands of Trancos and Ivka Adams from eBay for making the event possible.
You can check out the pictures here. And stay tuned. We'll likely have a couple more parties in the near future during Affiliate Summit and LeadsCon in New York in August. Perhaps something sooner. You never know.
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