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Nothing, it seems, can occur these days without an infographic to explain it. So it is without surprise we have an infographic, courtesy of Synthesio to neatly wrap up Internet Week.
According to the infographic, the most buzzworthy keynotes were Tumblr's David Karp, The New York Times' David Carr and Brian Stelter and the Oakland A's General Manager Billy Beane.
Overall, there was a 100 percent increase in the number of tweets (11,000 to 20,000) from last year's Internet Week to this year's.
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Internet Week culminated tonight with The 15th Annual Webby Awards. Held at the Hammerstein Ballroom in Manhattan, the event was hosted by Patton Oswalt. The ShareThis crew was in attendance to see comedian Louis C.K. accept his Person of the Year Award with the five word acceptance speech, "When I die, bye, bye."
Musician Bjork accepted the Webby Artist of the Year Award for her multimedia album Biophilia, created partly on an iPad along with ten apps supporting it.
Juliette Lewis and Graydon Sheppard received best actress awards for their work on the YouTube series Shit Girls Say. Their five word acceptance speech? "We just want to thank..."
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Girls Who Rock, a concert organized by the all volunteer non-profit She's the First, was held last Friday at the Gramercy Theater during Internet Week. Hosted by Michael Thurber, the concert included performances by Haley Reinhart, Jessica Latshaw, Shin-B, The Jane Doze and the girls from Park Slope Rock School.
The concert, sponsored by online social change community Umojawa, was held to raise money for the rural India school Shanti Bhaven. During the concert, several girls from the school were Skyped in for attendees to see. Of course the internet being what it is, the connection wasn't too good and neither party could hear the other. Although each party could see each other and is was a moving experience as a representative from the school shared the plight of girls in rural India with the audience.
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So Thursday night during Internet Week, the cool ad agencies had their parties. Barbarian Group and Mother. Barbarian Group held their party on the rooftoop of their office building in SoHo. I nice spot with 360 degree views of the city including the under-construction World Trade Center.
We ran into several friends including long-time acquaintance and former Gawker blogger Elizabeth Spiers and LippeTaylor's Sloane Berrent. We had a chance to spend some time speaking with Barbarian Group's PR Wonder Lexi Peters as well as Barbarian Group Head Guy Benjamin Palmer.
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In a lively, amiably contentious, and occasionally absurdist Internet Week panel titled "The Science of Spread: What Are People Sharing, Why Are They Sharing It, And Where Does It Come From," experts in the field dispensed wisdom and opinions on how internet users interact with memes and viral content.
Moderated by The Next Web's Courtney Boyd Myers, panelists included Percolate CEO and Co-Founder Noah Brier, Know Your Meme Co-Creator Kenyatta Cheese, Trigger Media CEO Andy Russell and Cheezburger Network CRO TOdd Sawicki.
Much of the conversation centered around web communities where users generate much of the content for free. Why do they do this? Panelists offered a number of explanations including the hope of gaining personal acclaim, gaining followers on various social networks or the simple joy of being part of being part of a community larger than oneself, and making the content as a pure labor of love.
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If you walk around the creative departments of most agencies or the offices of any start up, you'll quickly notice dressing up for work has become a thing of the past. There simply are no longer any Don Drapers classing up the place. Or very few. Perhaps for one day each year that changes thanks to the Webutante Ball.
The Webutante Ball is an event which occurs during Internet Week in New York and its the one time you'll see t-shirt and jeans guys sporting a tie. The women? Well the women always look good. It's the guys who've given up class for the jeans and t-shirt look.
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In an Internet Week Webby Session, Executive Director of The Webby Awards sat down with creatives Suzana Apelbaum from Anomoly, Colleen Decourcy from Socialistic and Keke Toleda Piza from LiveAD. The topic of discussion focused on "how innovators and creatives from around the world are shaping the future of advertising and marketing in the digital age."
Decoursy, who "put her fear in a bag" and started an agency is excited about content marketing and social media in general which she says is "moving at the speed of culture."
There was a notion among all panelists that marketing in general is quickly shifting from advertising to content-fueled story telling. Gone are the days of a campaign which had a short life span. Today, it's about creating an ongoing conversation that never truly stops. There is no end date to the "campaign."
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Get ready! It's time for another Affiliate Ball. Taking place Monday night, August 13 during Affiliate Summit in New York, Affiliate Ball, organized by Darren Blatt, will feature Ice-T & Coco, Beastie Boy Mix Master Mike along with other surprise artists. Neverblue will be the title sponsor of the party making the event officially known as "Neverblue Presents The Affiliate Ball".
Of their sponsorship, Neverblue said, "Neverblue is very excited to announce that we are the title sponsor for Affiliate Ball. This will be the best party in town and Ice & Coco with Mix Master Mike will be a huge hit! We look forward to entertaining the massive affiliate base that is attending Affiliate Summit East and look forward to meeting all of you at this legendary party. "
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And now it's time to get deep at Internet Week. Breath deep. Relax. Close you eyes. Cross your legs. Ready? Good. It's time for Deepak Chopra! You know, that guy that's all one with the world and thinks a perfect life is as simple as willing it to be so. OK, so that's greatly oversimplifying it but still, Deepak Chopra at Internet Week? We suppose it was an excuse to get the very beautiful, brilliant and loquacious Shira Lazar onstage with her What's Trending live internet show.
During the show, she interviewed Chopra, Tumblr Founder David Karp, Reddit Founder Alexis Ohanian and YouTube stars My Drunk Kitchen's Hannah Hart, What the Buck's Michael Buckley and Daily Grace's Grace Helbig.
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We knew who would win various CLIOs earlier this month but last night during Internet Week, the CLIOs held their award ceremony at New York City's American Museum of Natural History. Having moved to this venue last year, the event was a significant change from past years which included various downtown locations and even a trip to Las Vegas.
It was a star-studded event in a posh location, something event organizers were shooting for in an attempt to up the stature of the awards. The location, jury selection process and inclusion of a social media effort designed to garner interest among younger members of the ad community certainly contributed to upping the stature. But, the selection of Joan Rivers, herself a CLIO winner (for Goodrich), as host may not necessarily fall in line with that goal.
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