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How to Get People to Stop Calling You Sick of getting too many phone calls and texts? Yea, we aren't either but Samsung thinks it's a big enough problem to launch a "24-hour silent disco" dance competition during which people listen to their Beat DJ phones and hope no one calls them. If they do receive a call or text they are eliminated from the competition. Brands Go Green For Rain Forest Last week in London's Piccadilly Circus, St Trinian star Talulah Riley posed in front of new Princess Rainforest Project billboards which feature an animated frog. Riley virtually kissed the frog from afar optical allusion-style. McDonald's and Coke are supporters of the effort. The Coke sign tuns green and shows the faces of Daniel Craig, Harrison Ford and Kermit the Frog. Other campiagn elements include MySpace (???), Facebook and Twitter. London's Cake Group created the campaign. See images here, here and here. Seed Bombs, Tweetolution, Spike Lee Spake - Houses come a-hunting on Twitter. (More proof that in this market, it's do-or-die time.) - Love can be complicated. (But once you pop...!) - The revolution will be Tweeted. In Iran, anyway. - 140-character twibutes to Michael Jackson. Srsly. - Spike Lee, out loud and in Cannes. - Seed bombs. That plant seeds! - When writers go apeshit.
by Angela Natividad
Jun-29-09
Topic: Brands, Campaigns, Cause, Celebrity, Online, Social, Strange, Trends and Culture Seriously, Sears. You're Never Getting Your Fetch Back In yet another effort to hipify itself with a generation that's never heard of The Sears Catalog let alone even noticed the store in a mall as they scamper by it on their way to Justice, American Eagle or Claire's, retail giant Sears has hired Disney cutie Selena Gomez for its back to school effort. Wait, wait, WAIT!!!! Back to school? Stop! Stop! Stop!! Can we please start Summer first? Seriously. This is like summer blockbuster movies making their debut in April. Or Christmas promotions beginning the day after Halloween. There are rules here, people. Rules that must be followed. You can't just mess with seasons like this. You can't mess with our heads. Seriously. Why don't we just start celebrating New Year's 2010 today! Anyway, Selena (Miley? Miley? Where did you go, Miley?), along with Demi Lovato, is Disney's new it girl so if the retail giant's trying to connect with teens and tweeners, they did choose the right spokesperson for its Arrive Lounge effort. On the site, visitors can vote for the best styles in a series of air band competition videos. Design Kitchen created the work. Even in Death, Michael Jackson Sells Pepsi Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square. It's signage is placed all around a digital display which is paying tribute to the King of Pop, Michael Jackson, who died yesterday. Most brands don't willingly take advantage of a celebrity's death but it's a sure bet a few people at Pepsi and the brand's agency aren't complaining about this coincidental confluence of events. Barack Obama Helps Improve Perception of Illinois Lawyers See if you can find Barack Obama, Hillary Clinton and Michelle Obama in this Abraham Lincoln mosaic, part of a perception improvement campaign for Illinois State Bar Association. Created by & Wojdyla (yea, that's not a typo. what's up with these agency names?), the campaign consist of mobile billboards and posters. Also appearing the in 3,055 head shot image are Stephan Douglas, Clarence Darrow, William Jennings Bryan and (Abe's son) Robert Todd Lincoln. The campaign will make its debut this Sunday at the Chicago Gay Pride Parade. Staples Hops the Cause Caboose. To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO. Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies. Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer. Hammer Pants Flash Mob Molests Skinny Jeans Buyers We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer -- kinda like Run's House. "Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family; our real life truly is drama," said MC Hammer, who apparently thinks drama is a marvel unique to his universe. Dr. Dre Drops Knowledge on Beat-Production and Fountain Drinks It's telling that eclectic music lover @quikness apprised us of this ad, featuring Dr. Dre for Dr Pepper, with nothing but a sad face. That's pretty much how we felt when Dre gave us his whole "slower is better" spiel -- a philosophy for hip-hop hits and Dr Pepper drinking etiquette. For Dr Pepper's "Trust me, I'm a doctor!" effort, Dr. Dre joins a colourful list of other non-doctors that made careers out of pretending to be: Dr. Love and Dr. J. Reason #1 Why It's Not Okay to Slaughter a Classic to Justify an Ice Cream Pun. 30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream. And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties. 
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