Remember all the uproar last year surrounding the exposure of Jennifer Love Hewitt's cavernous cleavage in ads for Lifetime's The Client List? Well, that will pale in comparison to the promotion the network is out with for the sophomore season of the series in which Hewitt "services" customers at a massage parlor called The Rub.
In the promotion, the curvaceous Hewitt can be seen seductively displaying her smoking hotness while wearing not much more than her underwear.
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This year's Super Bowl will be dubbed The Year of the Kiss. Why? Well two always makes a trend, right? We had Bar Refaeli suck face with a geek in a GoDaddy commercial. And we had Will Ferrell, seemingly on his way home from basketball practice, sucking face with an Asian lady on a bus.
The spot aired in Sherman, TX; Ardmore, OK and Glendive, MT. In true clandestine form, the spot isn't even on Old Milwaukee's YouTube channel. A few viewers captured it on their own after, perhaps, being tipped where and when it would air.
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There is a camp that thinks brands who thank the military for their service are pandering and gratuitous. There are others who think there simply isn't enough we can do to thank out military for their service.
Chrysler and Oprah delivered a touching two minute commercial just prior to the second half of the Super Bowl. In the ad, Oprah delivered a strong and touching message to the men and women who serve in our military. She said they are missed. They are needed. They are loved.
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While watching the Super Bowl back in the day, we could expect several brands to serve up a delicious selection of scantily-clad women hocking beer, domain registration, energy drinks, lingerie and even water. Today, relatively few brands play the sex-sells card any more but thanks to Carl's Jr., the approach isn't quite dead.
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Last Thursday, Samsung released the one minute teaser to its two minute Super Bowl ad. Today, the brand released the finished two minute version. The ad, which features Seth Rogan, Paul Rudd and Bob Odenkirk, is a brilliant riff on current advertising tactics with specific callouts to the over use of Psy, sending people into space ala Axe, talking babies, crowdsourcing...and even celebrity endorsement by LeBron James who makes an appearance on a Samgsung tablet.
The ad is witty, engaging and intriguingly watchable. However, that may be due to its inside baseball strategy. While everything has become meta, some of the references made in the commercial may not be fully grasped by "regular" people. That said, we like the strategy and think the ad is well done.
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Samsung is out with a :60 Super Bowl teaser entitled El Plato Supreme. The teaser features Seth Rogen and Paul Rudd who have been called in, by Breaking Bad's Bob Odenkirk to pitch their ideas for Samsung's "Big Game" ad for Samsung's The Next Big Thing. What transpires is a hilarious conversation about what can and can't be said in a Super Bowl ad.
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So that stupid Super Bowl teaser Mercedes did last week featuring Kate Upton? The one in which she takes on the role of "object of desire" to a bunch of guys washing a car while their tongues wag? The one the Parents Television Council stupidly thought was actually too sexy? Yea, that one. Well it had nothing to to with Mercedes' actual Super Bowl commercial which features a scant six seconds of Upton.
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In the continuing pantheon of pre-release Super Bowl commercials come this Saatchi LA-created work for Toyota featuring The Big Bang Theory's Kaley Cuoco. in the ad, which touts the RAV4, Cuoco takes on the role of a modern genie granting wishes to the Henderson family.
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Hmm. We're not sure it's funny or sad that Robin Williams is appearing in a Snickers commercial. Like Mr. T, it's either because he's a washed up has-been or he's reached cult status. Given Williams' more than decent acting career, we'd like to hope for the latter.
In any event, Williams can be seen as a football coach spouting off silly inanities because he's hungry and needs a Snickers bar. The ad, created by BBDO New York, debuted Sunday during the SAG Awards...which makes the appearance of Williams ever more appropriate.
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The multi-faceted Peter Stormare has been tapped by 72andSunny for this new Call of Duty Black Ops 2 Revolution video. In the ad, he takes on the persona of The Replacer, the man whose job involves making more time for men to play Black Ops 2 Revolution.
After Stormare notes there will be certain life events that may interfere with your playing time, we see him in several "replacement" scenarios, one of which gives a nod to the scene in Fargo in which he makes use of a wood chipper.
Say what you will about video games perpetuating violence, this ad is funny.
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