Bryce Dallas Howard to Front Kate Spade Campaign

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The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."

Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.

by Steve Hall    Jan- 4-11    
Topic: Brands, Campaigns, Celebrity



Maria Sharapova Tapped For Google Demo Slam

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Who wouldn't jump at the chance to hang with Maria Sharapova? Certainly not Jonny Watson and Dan Harrison from Dare who were offered 90 minutes of the Russian tennis babe's time to come up with a video to promote Google's Search by Voice technology. The resulting video became part of Google's Demo Slam which allows the public to vote for their favorite Google product demo.

Sharapova, being the famous beauty she is, and the pair's Whack A Guy With A Tennis Ball approach has garnered the video 156,000 views and the number four slot in the Demo Slam competition.

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by Steve Hall    Dec-23-10    
Topic: Celebrity, Tools, Video



Taylor Momsen Frolics in Lingerie For John Galliano Fragrance

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How the super cute Little Jenny became the rebellious, sexed-up Taylor Momsen is a mystery we may never solve but John Galliano is happy that's the direction in which things are headed. He's tapped the 17 year old Gossip Girl to appear in a new ad campaign for his Parlez moi d'amour fragrance.

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by Steve Hall    Dec-23-10    
Topic: Brands, Celebrity, Racy, Video



Ivanka Trump's Stunning Legs Sells Shoes

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Hey, she's a Trump. So, naturally, she can do anything she wants. And what woman wouldn't want a line of shoes named after her, designed by her and sold by appearing in an ad campaign for the shoes? That's exactly what Ivanka did for her new line of shoes, Ivanka Trump Footwear.

All we can say is, "Damn! That girls has super sexy legs!"

by Steve Hall    Dec-22-10    
Topic: Celebrity



Missoni Signs Meester, GIFS Given, Vintage Ads Socialized

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- In addition to having just signed a deal with Vera Wang, Leighton Meester will also become the face of fashion label Missoni and front the brand's advertising.

- like Chris Pine? Think Evan Rachel Wood is hot? Then you'll love seeing the two of them together in a Gucci Guilty ad campaign.

- Apparently, online advertising as we know it will end following the proposed Do Not Track list.

- It's not an ad campaign but it is a campaign. A campaign to buy Maggie Gyllenhall a boob job.

- Don't give gifts this year. Give GIFS.

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by Steve Hall    Dec-22-10    
Topic: Agencies, Celebrity, Policy



Snoop Dogg Delivers 'A Christmas Story'

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Sitting beside a fire with the Pepsi delivery guy, Snoop Dogg shares with us his version of A Christmas story. It's an interesting story, indeed. The dude gets around. He just did a promotion with Ford for the brand's 2011 Explorer.

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by Steve Hall    Dec-21-10    
Topic: Celebrity, Video



Megan Fox Reminds the Rest of Us How Ugly We Are

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Like a Stepford wife crossed with a daydreaming porn star, Megan Fox peers longingly into the camera...in slow motion, of course...in an attempt to get us to buy Giorgia Armani Beauty products. This work follows a commercial called The tip Fox previously did during which she tantalized a waiter by getting dressed in front of him. It was far hotter than this current work which insist upon going in an over-stylized direction that doesn't so much sell cosmetics as it does hit us over the head with a stick once again issuing the painful reminder most of us are not and never will be as hot as Megan Fox.

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by Steve Hall    Dec-21-10    
Topic: Brands, Celebrity, Creative Commentary



Paris Hilton Dons T-Mobile Hot Chick's Skin Tight Body Suit

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By now most of you have probably seen the T-Mobile myTouch 4G commercial called New Ride which apes Apple's I'm A Mac campaign. It's the one where the Hot Chick (naturally) tells the doofus (naturally) on a scooter her network is faster than his.

What you probably don't know, or don't care about...let's be honest here, is Paris Hilton was seen a couple of days ago at a photo shoot sporting a near exact replica of the skin tight body suit the T-Mobile Hot Chick wears in the commercial. The only difference, as compared to the more buttoned up T-Mobile Hot Chick, being the enormous quantity of visible cleavage bursting forth from within the confines of Hilton's suit as it strains to contain her bulging dirigibles

Fluke? Subliminal stealth marketing? Lucky break for T-Mobile? We can only wish. But, no. She's reportedly launching a motorcycle racing team.

And, yes. You would stare too.

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by Steve Hall    Dec-20-10    
Topic: Brands, Celebrity, Strange



Wild Animals + Celebrities = Fashion Foolery

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Oxfam America is out with a new campaign that pokes fun at high fashion advertising by substituting models with livestock including alpacas, goats and chickens. Real fashion photographer Pier Nicola D'Amico shot the campaign and Mini Driver along with Scarlett Johannson lend some dry wit.

The campaign is headed by "The Hidalgo," a crazed fashion freak played by comedian Chris Wylde. New videos highlighting the silliness are being released several times a week until the end of December.

Follow the series on YouTube as it unfolds.

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by Steve Hall    Dec-16-10    
Topic: Cause, Celebrity



Diddy, Microsoft Team For Holiday Charity Campaign

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Microsoft has hooked up with Diddy for an IZEA promotion called 12 Days of Tag that will donate $50,000 to charity over the course of 12 days. Each day, Diddy will tweet links to Microsoft Tags that relate to a charity. The charity with the most scans at the end of the day will receive the donation. Charities currently vying for a $10,000 donation include Doctors Without Borders, United Way and Greenpeace.

Check out Diddy's explanation of the campaign and download the tag smartphone app here to participate.

by Steve Hall    Dec-15-10    
Topic: Cause, Celebrity, Social