Procter & Gamble's Cover Girl has added to it long list of celebrities vamping in its formulaic advertising Keri Russell, who killed a TV show by cutting her hair. Thankfully, she looks much better in this EricssonFina-created/Final Cut-edited commercial in which she pretends to be some sort of kung fun double agency while hyping the companies Outlast Double LipShine lip gloss. The spot contains the usual canned ad-speak "Ever been double crossed by your lip gloss? Color, flip and shine,. It won't double cross. From Easy, Breezy Cover Girl."
While Lindsay Lohan is now schilling Proactiv acne medicine in a new infomercial spawned from a $2 million contract with the company, we're kinda thinking if she'd just settled on a particular body size rather than stressing her body out with all that "my boobs are too big," "I'm too skinny" and "Wait, I'm fat again" crap, she might not have suffered so much from acne. But, don't listen to us. We're not doctors but we had to write something because, otherwise, who really cares Lindsay's doing an infomercial for an acne medicine?
Lohan follows a long line of celebs praising Proactiv from Britney Spears to Alicia Keys to Jessica Simpson to Elle Macpherson to Kelly Clarkson.
Dancing With the Stars' Kelly Monaco and former Burger King queen Brooke Burke are bringing Gillette's NoScruf campaign (previously) to New York's Herald Square today around noon with a rally to carry the movement's message: we aren't going to shave until you do. Boston's Digitas created the faux, Geocities looking site to launch the cause that encourages men to shave - with Gillette razors, of course - by threatening men with women who don't shave. At the event, there will, apparently, be an army of unshaven women freaking out the men of New York. It's the double standard kind of thing. Public relations firm Porter Novelli organized the event. If anyone attends, please send us pictures.
Tian questions Oreo's choice of American Idol's Randy Jackson as host of the company's Oreo & Milk Jingle Contest. He appears in ads and on packaging promoting the contest. Tian points out the term "oreo" is slang for "African Americans that the black community is generally offended with for betraying their roots usually for dating caucasion girls, dressing too white, talking too white, etc." as defined in the Urban Dictionary.
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Ashlee Simpson who sings like...oh...we're just not going to go there this time...will reportedly and instead of baring it all for Playboy become the face of a new line of Victoria's Secret clothing aimed at the younger, sluttier, high school...oh sorry...we're not going to go their either...the younger generation. Apparently, Kelly Clarkson was in the running as well but curves talk when it comes to Victoria's Secret and Ashlee has more of those than Kelly does. The new line of clothing may be called "Pink" and likely the marketing will, predictably, contain all the connotation-disguised-as-innocence that word implies. Oddly, this all just sounds like a rehash of the 2004 launch of a line of college hottie-wear fronted by Alessandra Ambrosio and "Team Pink."
You guys over at celebu-obsessive BBDO might want to read up on a bit of new research from college marketing experts Alloy Media + Marketing which just released a study that found adults age 18-30 place far more emphasis on a brand's social responsibility than its use of celebrity endorsers. Of course any survey that queries people on the importance of not-for-profit causes, community activism and environmental friendliness as compared to the importance of celebrity endorsement is bound to skew results in favor of the "right" answer.
The trouble with this survey is that it measured perception and intent, not actual behavior and the opening of a wallet. A better and more valuable test of what influences a person's actions after being exposed to a brand's message would be to compare purchase behavior of various brands with said brand's use of celebrity endorsers, socially conscious practices and the brands reliance on it's "image." Of course, these sorts of studies have been done many times before but are usually proprietary in nature because it involves a brand divulging sales figures, etc. Point being, studies that measure action versus intent and far more relevant.
ANIMAL magazine refusing to grovel like Radar, finally, as we're told, scraped together enough money to print its seventh issue with 136 pages focusing on the theme of wildlife. Publisher Bucky Turco tells us, " While Bazaar attempts to shock with a naked pregnant Britney Spears on its cover, we instead titillate with our sexy full-lipped Brangelino cover featuring a parody of Brad Pitt (bird), Angelina Jolie (rhangelino), and nest of children represented as a 'limited edition shrunken heads necklace.'"
The cover, illustrated by gossipist-artisan "14" of GalleryoftheAbsurd , is part of the magazine's CELEBIMALS feature. The magazine asked "14" and writer Michael K. from Dlisted to create celebrity-ANIMAL hybrids of Hollywood's most talked about stars and recreated Paris Hilton, Lindsay Lohan, George Clooney, and other Hollywood favorites. The magazine hit the streets and newsstands this weekend but can be download as a PDF here.
AdFreak points to Ironic Sans which analyzes two movie posters promoting the new Uma Thurman movie My Super Ex-Girlfriend. Ironic Sans notes the same headshot of Uma has been Photoshopped onto two separate bodies for each of the two posters. He's created an animated gif that compares the two headshots as well as the all important determining factor: breast size. Is there really such a problem with Uma's body that she can't stand in for herself. Last time I looked, her body looked good to me.
- AdFreak says two out of the three Sea-Doo films are pretty good. We'll take thier word for it since, like many bloated sites, it wouldn't load well for us. Then again, that could just be our crappy Internet connection. And if you're wondering what Eric Roberts is doing these days. Here's your answer.
- Jack Morton has published a white paper which finds experiential marketing to be more likely to "increase understanding, lead to action and inspire advocacy."
- Nokia is running a blog-based campaign in Toronto and Vancouver to promote its new 6682 phone. The company has promised to send bloggers the phone for free if they qualify (age, blog size, location, etc.)
- An Iowa construction company which is building the Iowa Speeday is promoting the track by outfitting ten of the company's cement trucks with Iowa Speedway decals.
- Crispin Porter + Bogusky's VW Configurator, which was developed in part by IQ Interactive, took home a Cyber Lions Grand Prix.
- It's in French so we're not sure what it's all about but we do know it's for Coke BlaK. We've also seen the hippy-dippy floral/bubble theme before. Yup, we have and it was for Coke's M5 project.
Hoping to achieve the ubiquitous popularity the Lance Armstrong Foundation Livestrong bracelet did, the Christopher Reeve Foundation has launched a campaign to promote its Superman Tag, a dog tag-like item with the Superman S that can be worn on a necklace, on a key chain or on clothing. The campaign, which will include print, online, PSAs, cinema ads, blogger outreach and a MySpace page, intends to leverage the upcoming Superman Returns movie to build additional awareness of the tags which will carry the tagline, "Go Forward." Proceeds from the sale of the tags will go to the Christopher Reeve Paralysis Foundation.
Warner Brothers has allowed the campaign to use the S symbol royalty free for the duration of the campiagn which will run until February 2008.Euro RSCG 4D created the campaign and is urging sites to donate ad space for the campaign. HealthOrbit and Prevention have. Adrants will be donating space as well. If you are so inclined, ad banners are available on the SupermanTag site.
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