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Kiera Knightley Takes Beating In Women's Aid PSA In this PSA for Women's Aid, Kiera Knightley gets together with her Atonement director Joe Wright to create this two minute video about domestic violence. Shot as if a scene within a movie, Knightley, who has just returned home from the set, turns to the camera and says, "Sorry, we didn't agree to that. That wasn't in the script," as she's hit by her boyfriend/husband. Sheepeye GoDaddies Taxslayer Up in Spec Ad Here's a concept that never gets old: getting sex symbols to strip while deluging transfixed watchers with your brand name. Following in the footsteps of brands like GoDaddy, which is literally milking Danica Patrick for every last pheromone, Taxslayer.com enlisted former Miss Switzerland Nadine Vinzens to undress while pushing the company's merits. (Think Cleo but slightly less seedy. And we say "slightly" with some reservations.) This gimmick comes stock with a surprise ending. In a moment of irrational compulsion, we looked down at our junk just to make sure we weren't growing anything ... unexpected. Work by Sheep Eye Productions, which is soliciting ad work in exchange for 25 grand. Padma Makes Sweet Masticatey Love to Western Bacon Burger AdFreak passed us a peek of that Padma Lakshmi Carl's Jr./Hardee's spot, filmed earlier this year. It'd be tough to find anything better to say about it than "redefines food porn." It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty. Beyonce to Front Nintendo Rhythm Heaven Campaign A lover of Super Mario, Beyonce has offered up her fan girlishness to Nintendo and will become the spokesperson for the company's new game, Rhythm Heaven, due to release April 5. Beyonce will appear in television commercial (making of here) as well as print ads and online. The singer follows Nicole Kidman, America Ferrera, Carrie Underwood, Lisa Kudrow and Liv Tyler as spokesmodels for the brand. Celebs Go Foreign, Rubicon Saves Newspapers, Ad Club Drinks - While Japander has been highlighting this stuff for years, you can never get enough of the idiocy that is American celebrities doing overseas commercials. - Rubicon the last best hope for newspapers? - On Tuesday April 7 from 5:30PM - 7:30PM at SideBar (120 E 15th at Irving Place), the New York Advertising Club will host a networking cocktail hour. Details here. RSVP by April 3. Vincent Gallo Sleeps Around From blow jobs to vodka mass retail? My Vincent Gallo does have quite a range. Yes, you can now find him in H&M's new commercial along with Eva Herzigova. My, my, that's a lot of red? Are we sure this isn't a Target ad? Havaianas Blooms, Kevin Spacey for AA, ATL Goes Intramural - Ex-Ofsted chief proposes that kids learn social media skills -- Wikipedia, blogging, podcasting, Twitter -- in primary school, alongside other communication skills like handwriting and keyboarding. - How far would you go for some glacier-fresh Kokanee? As far as the dudes in this spec ad? (Gotta say: the premise is cheesy, but production is clean.) - Pretty spiffy ATL ad. - Havaianas footwear in full bloom around Paris. Almost too pretty to stand. - Take it straight: we fucking hate this execution. - Kevin Spacey to do Michel Gondry-directed ad for American Airlines. - Killed Idea alert: "the following ad for Krystal Hamburgers created by the Johnson Group in Chattanooga was killed for fear of 'clown retribution.'" Ever read Jpod? This sorta reminds us of that.
by Angela Natividad
Mar-25-09
Topic: Brands, Campaigns, Celebrity, Commercials, Guerilla, Online, Television, Trends and Culture, Video 'It's Called Earth Hour. And it Promises to Be One of the Hugest Turn-Offs Imaginable.' Janeane Garofalo, who's cool in a dicey sort of way, lends her spokeswoman clout to the World Wildlife Federation's Big Turn Off. The sitch: this Saturday at 8:30 pm local time (wherever you live), people around the world are committing to switch their lights off for one hour. As noted above, Garofalo vows this'll be one of the hugest turn-offs imaginable. More of a turn-off than watching her say all this while she paints watercolours with her armpit hair. (And speaking of, who decided lengthy underarm locks should be the awkward fist bump of 2009?) Skank Blogging, Web 2.0 for Evil Entities, Schultz Sputters - AdWeek Media's Magazine Hot List. The Economist stays tops; Elle, People come in second and third. - Don't call Liskula Cohen a skank. She doesn't like it and will try getting Google on yo' ass. - Ever wonder how good the One Club has it? Find out. - Evil fictional corporations get the web 2.0 logo treatment. - Starbucks, treading more water with frothy frothy words. Herpes to Go, Cewebrities in the Wild, Banging Power, Calacanis-Style Damage Control - @MackCollier, in the thick of SXSW, captures social media junkies in unnatural habitats. - Trojan continues that slightly uncomfortable pro-STD reverse psychology thing with an a la carte booth. Samples of genital warts, anyone? - Mark Cuban invests in poo-inducing pizza. Just read the story, man. - More 'net-based teen angst. - "Is this the most sexually explicit ad ever?" In a word, no. We're still kinda confused about what dude was doing with the Six Hour Power jar, and it isn't immediately clear if he's going to bang his secretary or just give her a really peppy memo. It could go either way ... but the reason why this ad fails is, we don't care where it goes. - Why Jason Calacanis employed a felon -- or how to handle negative press. 
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