YouTube Viewer Counts Scammed, DTC Does TV, Godzilla Gets Indigestion

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- Saatchi & Saatchi X opens in China. Forgets to include Chinese.

- Just like click fraud, that high YouTube video viewership count might not be all it's cracked up to be.

- Direct to Consumer drug advertising insanity is about to hit Europe...in the form of an entire TV channel devoted to telling people about drugs they don't need for ailments they don't have.

- While we saw this kite surfing-gone-aircraft video a few days ago unfettered by a brand, it's now attached to Sprite Zero.

- Godzilla and friends get indigestion. Pepto Max to the rescue.

by Steve Hall    May-23-07    
Topic: Agencies, Cable, Television, Video



Blueballs, on a Truck, Get Castrated, with Shears. KMLE Country Radio!

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We're having trouble not wincing to the image of a woman slicing off a set of blueballs with garden shears, even if they are attached to a truck, and we're not sure what that has to do with KMLE doubling your paycheque, but oh, the sacrifice seems significant.

Thank Knoodleshop for future instances of truck castration, coming to a pick-up near you.

by Angela Natividad    May-22-07    
Topic: Commercials, Strange, Television



Pop Culture Still Tells the Best Stories

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This isn't an ad; it's a music video for D.A.N.C.E. by Justice. And it's amazery!

We just think it does a spiffy job of mashing up retro pop images, subculture slogans, familiar ad themes, and corporate fonts to demonstrate how these messages embed themselves into our everyday interactions. We adopt and drop them with the ease of a casual shrug.

Witty little manifestos make up a patchwork retelling of our shared media experiences. We really like the moment when "Internet killed the video stars" is swallowed by a spinning cross, which is then overtaken by a pyramid.

And can you catch the moment when the Disney font is used?

Your T-shirt does indeed say a lot about you.

by Angela Natividad    May-21-07    
Topic: Good, Radio, Television, Video



Presidentti: the Coffee of Choice for Fairies, and Possibly Bjork

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We've never seen anyone push coffee quite like this before, and we have to admit we dig it, even if we're not on 'shrooms.

The magic was cultivated for Finland's Paulig Presidentti by Stardust Studios and Helsinski's SEK & GREY Oy. And bless their hearts, there's method to the madness. The notion was to convey a transcendent sensory experience while using the familiar Presidentti colour scheme and golden cup, which is something like a pimp goblet for caffeine.

The slogan translates, "from the best coffees in the world." Mm. They could have done more with that. We would have shot for something more along the lines of, "from the ashes of the fresh-risen phoenix."

by Angela Natividad    May-18-07    
Topic: Commercials, Good, Television



Your Love of Advertising Might Land You A Spot On National TV News

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Meredith Turner from the Rosen Group is working on a news item that will appear on a major nation news show (we know what it is, we can't tell you but you've definitely heard of it) and is looking for advertising addicts. Turner is interested in "interviewing someone who can wax poetic about advertising all day long and rattle off One Show 'Best of Show' winners like nobody's business."

If you think you're worthy, answer the below questions with yes or no answers. If most of your answers are yes, you may be what Turner is looking for. Answer these questions and contact Meredith Turner here.

more »

by Steve Hall    May-17-07    
Topic: Television



One of Our Own Wins 'Survivor'

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We Twittered this (yes, we are one of "those" people) last night but it deserves wider recognition. We, as an industry can be proud LA-based Muse Communications Senior Account Executive Earl Cole won Survivor last night with a shut out victory. Not only did everyone on the jury vote for Cole, the man's name was never written down by anyone during any tribal council.

While we were rooting for Yau-man because he played game so ingeniously, we're happy level-headed Earl got the vote. Dreamz did his own style of manipulation but that wasn't enough to distance himself from the car winner curse. Cassandra. Well, there isn't much to say about her.

Congrats Earl.

by Steve Hall    May-14-07    
Topic: Agencies, Good, Television



Call Him Stinky McStinkFace. While He Stares, Nut-Kick Him.

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Salty prose can only say so much. Sometimes you have to shuffle the cards a little, keep 'em guessing, pull out some mild-mannered nonsense dressed up like fighting words and observe: a bemused, uncertain audience becomes your oyster.

Because that's kind of what happened to us when we watched this Orbit ad.

Energy BBDO, Chicago put together The Affair to show even the most scuzz-tacular situation can be relegated back to sterility with Orbit gum.

We're itching to run outside and call somebody a Hoboken, just at random, while shaking a fist in righteous indignation. Throwing a shoe might be kind of awesome too, but we'll see where the feelings take us.

by Angela Natividad    May-14-07    
Topic: Brands, Commercials, Television



Nothing Encourages Pursuit of Happiness Like a French PSA

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We do love a good French PSA in the morning.

Shedwa pokes us in the direction of a couple of French AIDS awareness ads admonishing watchers to "live long enough to find happiness. Protect yourself." The message is typical but the ads certainly aren't (unless you're comparing them to this. Aren't the French awesome?).

See both versions below.

o "Baby Baby" (the straight one):


o "Sugar Baby Love" (the gay one):


more »

by Angela Natividad    May-14-07    
Topic: Best, Cause, Commercials, Online, Racy, Television



That Angels O'er My Shoulder Thing is So Early '90s

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Okay. If safe sex were as sexy as this burnout MTV-style Planned Parenthood ad wants to make it, why is the safe sex guardian angel so detestably unsexable? And who's the other one - frigid buzzkill angel? Way to go, guys.

The spot's called Angel and it's the result of a Spy Post, kaboom productions and Hoi Polloi mash-up. They call it "irreverent." We call it "10 years ago."

by Angela Natividad    May-11-07    
Topic: Television



Smirnoff: It's Been a Long Trip, Baby

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Everybody loves a good dramatic epic. Smirnoff, thinking it has one, gives us this.

(If you're wondering what "this" is and are too lazy to click, it's called Signature and it's by JWT. Coming to a movie pre-roll near you.)

Is it really that serious, Diageo? Is it really?

by Angela Natividad    May-11-07    
Topic: Commercials, Television