Royale leaps to the aid of JWT, whose "Happy Jetting" campaign for Jet Blue has been poorly received -- and not - just - by - us.
"Jetting" is set to ELO's Mr. Blue Sky and has a poppy feel-good Target vibe -- except, you know, more blue. It's also jam-packed with effortful Jet Blue-isms like "Jetting is decked out in leather," "Jetting means business," "Jetting isn't flying," and "Jetting thinks you deserve a snack."
Aww, Jet Blue gave us a coooookie.
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In this charming new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using "recycled" footage of them in their prime.
The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.
The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.
I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.
Denver-based Cactus put together this promotional video for Westwood College, a vocational school for, you know, vocations.
Way better than those crap Western Career College ads (whose only legacy is this drunk guy). And if you find it tough to take degree recommendations from a guy in a diner uniform, sit tight: he changes clothes.
More creative here. One tagline we liked: "Go from making a living to MAKING A LIFE." Smooooth.
Loving the "Maestro" spot for HP's TouchSmart PC. It's a striking but natural development from the more casual "Hands" campaign. And it would have been absolutely perfect if a few origami airplanes self-replicated and staged a mutiny.
Produced by Psyop for agency Goodby, Silverstein & Partners/SF.
Gotta love the UK. This Sure Girl deodorant spot was banned because it depicted girls dancing in a van without seatbelts on.
Parent company Unilever: "The van was stationary!"
The Ad Standards Authority: "We don't give a damn!"
But seatbelts aside, there are so many better reasons to ban it:
o The lack of a driver.
o Gratuitous use of Don't Cha and pigtails at the same time. McConnells Advertising, why?!
o All that sordid peer pressure. "The fun stops when the sweat starts!" You'd think Girl 1 and Girl 3 never had gigantor 'pit puddles before.
o Use of disembodied arms to apply deodorant spray. That scene merited a big hearty "WTF!"
Liverpudlians adopt fragments of Spanish culture in "Turning Spanish," created for Nike by 72andSunny.
They won't be reading any Don Quixote, though.
The spot aspires to cash in on the emotional cachet of Fernando Torres. He's the English Premier League's current It Guy. And while I guess it's funny to hear some 'Pud go "Gracias, mate!", the whole thing felt like a really long "Sorry ... you had to be there"-type story.
In this case, I think you have to be from Liverpool.
Look, look: It's Obama's first General Election spot, courtesy of AgencySpy and Tribble. I'm guessing much of the footage came straight out of his wedding video collage, because there are a ton of baby pictures in that bad-boy. See Obama at left, all James Deaned-out.
The video's a rehash of his values and how he proposes to graft them onto the US of A. It's an old story, but there's just something about the guy. He's magnetic. He's ... witchcraft.
Impulse donations go here.
To promote The Travel Channel's Passport to Great Weekends with Samantha Brown, Moroch put together a spot where Samantha returns to work -- only to find naughty colleagues foiling her office.
"Aren't you supposed to be traveling?" one accuses.
"I was," she snaps, moody and tired and still dragging her luggage. "The new show is called Passport to great WEEKENDS. It's a weekend."
"You're not gone all week!" one concludes, squinting in concentration.
But the best line comes at the end, when she throws open a door full of styrofoam surprise and growls, "They'd never do this to Bourdain."
Who's that sexy unstoppable band?! Oh, it's just a bunch of teenage Rock Band junkies.
- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.
- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.
- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.
- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?
- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.
by Angela Natividad
Jun-19-08
Topic: Agencies, Brands, Campaigns, Good, Industry Events, Magazine, Mobile/Wireless, Online, Opinion, Poster, Television
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