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Stride Lasts So Long Your Children's Children Will Be Chewin' It In "Heirloom," a somber man intercepts his son -- clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) -- to pass him something that's been in the family for generations. Check out the molar marks on that ancient piece of Stride ("the ridiculously long-lasting gum")! Heirlooms don't get more intimate than that. Agency: JWT/Puerto Rico. It's Not Prince Charming You Need; It's a Really Good Plan B. UK moms reportedly have their panties all in a bunch because of an over-the-counter morning after pill*, Levonelle One Step, that positions itself as "The One." See ad here. It kinda reminded us of the French AIDS ones except less raunchy -- although there were a few Kodak moments, like when the condom splits over the heads of the sleeping couple, and grinning sperm fly out like a harmless school of fish. The tagline is simply "Levonelle One Step. The One" -- which some huffy parents argue "trivialises a very important issue" (pregnancy). Lost Tribe Craves Fry; Five-Second Rule Blocks Bounty Two guys are in a car. The passenger, who's inconsiderately grubbing, mistakenly drops a McDonald's french fry between the seats, compelling the driver to turn to him with a short, harsh "Dude" -- shorthand for "You better pick that shit up and fast." If you've ever wondered what happens to the stuff lost in motor vehicle ether, here's your chance. Spare change, ballpen caps and -- yes, mislaid fries -- become window trimmings in a universe composed of lost souls, toiling for the pleasure of a crazed, invisible god. 3G Prius Brings Munchkins to the Fore Saatchi & Saatchi/LA busts out with "Harmony," a wee bit of weirdness in which a Toyota Prius drives leisurely through a dormant landscape and sets it blooming -- not just with flowers and and trees, but with what appear to be Munchkins. French's Comes with 40% More Happy. Provided your definition of "happy" is yellow and zesty. With help from Euro RSCG/NY, French's -- which is apparently over a hundred years old -- kicks off its latest campaign with "Happy Starts Here" -- a tribute to how each bottle of French's now comes with 40% MORE FREE!. Milk Saves Princesses from Bitchiness and Spinsterhood Who needs Disney when you've got the California Milk Processor Board? Watch with conviction renewed how two princes-to-be win royal mates. Sainsbury's: The Roots of Everything You Think is Trendy Sainsbury's takes responsibility for every awesome thing that's ever happened to us in its latest ad, "140," a tribute to how long it's been around. An example of its modest achievements include:
Among others. Don't get us wrong, though. That piano melody and the overall Hovis-y vibe? Very charming. By Abbott Mead Vickers BBDO. Sainsbury's '140 ad' by Abbott Mead Vickers BBDO Nicole Kidman Plays the Schweppes Coquette Nicole Kidman revisits her Moulin Rouge days in a Schweppes ad where both innocence (personified by a smiling Indian girl) and sexuality (personified by a beguiled house-hubby) vie for her attention. Ultimately, the fizzy water wins. Whatever, man. The piece fell into our laps via @tamega, and marks an odd departure from Schweppes' previous focus points: sophisticated cowboys and gluttons for Commander Whitehead. H&M's Matthew Williamson Whets Appetites for Change Diggin' this surreal and totally retro spot for Matthew Williamson's H&M line, which Jeremy Dante was kind enough to throw into our periphery. It's mod, loungey and aesthetic. Focus on the clothes while your eyes feast on imagery that feeds off '80s decadence (the supermodel heyday), the nouvelle vague, The Shining (--unsettling triplets!), and possibly Puppet Master. (Seriously. That little puppet woman was creepy creepy.) What's neat is that the ad traverses the tightrope of kitsch without falling over. There's this ridic Prince-meets-Thriller moment where Williamson rises out of the earth, like a self-righteous vampire king, and wins the fawning attention of all the defecting change-seeking femmes. (Compelling. Is it possible Williamson's a Russian military vet?) The ambient music, We Need a Change, was composed exclusively for the spot by Malcolm Pardon and Fredrik Rinman with lyricist Johan Renck.
by Angela Natividad
May- 8-09
Topic: Brands, Campaigns, Commercials, Promotions, Sponsorship, Television 'Til Our Biological Clocks Have Safely Ceased, We'll Stick to Our Own Country, Thanks. OLSON finally debuts some work since winning the Country Inns & Suites account in late 2008: "I love this Country," a tame, feebly funny campaign that'll appeal to wilting Lifetime TV lovers. 
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