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If Anyone Can Compel You to Go Satellite, It's Annie Wilkes "Watching anything but DIRECTV? Now, that would be painful," croons the Misery antagonist with a trademark psychotic expression. Brrr. Oddly though, we'd pick an Annie revival over a sad dancing Colonel or a necromanced Orville Redenbacher. The ad was put together by Deutsch, LA. 'Moment of Truth' Hits Moment of Idiotic Ridiculousness Has anyone watched FOX's The Moment of Truth? Well, of course you have. You and 20 million others. It's a good show for sure but is anyone else getting sick of the continued over hype and warnings from host Mark Walberg that, OMFG, some of these truths might be, OMFG, too hard for people to take? WTF? It's the entire point of the show! To continually hype it as if no one's smart enough to know exactly what's going on is degrading to people's intelligence. EPURON Puts Pesky Wind to Better Use We swear we've seen this before, but it's been lost in the vast archives of Adrants -- which contains not only ads, but souls, your precious time (WASTED! HAHA) and other doodads. Anyway, imagine if "wind" were actually an obtuse French guy who walked around kicking sand at your kids and mussing up your hair. "Maybe I was ... too intense," he laments. Last year the EPURON GmbH spot for wind energy use won best TV ad spot from Germany at the ad festival in Cannes. It was put together by Nordpol + Hamburg. Hast Thou Forsaken the Hopes and Dreams of Thy Patron Stork? Monster.com's "Your Call is Calling" campaign has been a buzzkill since launch, particularly against CareerBuilder's darkly funny "Start Building." But "The Stork" -- a :60 spot by BBDO, NY for Monster -- begets a bit of greatness. You know that "What hath God wrought!" look your parents give you when you talk about what you do for a living? Apparently storks do it really well. Two hours later, we're still wallowing in quiet shame. Jokes aside, the ad left us with a sense that there's magic and meaning in what a person chooses to do with his life. It's melancholy, well-timed and worth the watch. MD Lotto Goes Pearl Diving in Barrel of Stale Jokes Courtesy of Anonymous Content, for the Maryland Lotto's Big Bucks Party Pack: - "Pull my finger." - "I call it Joga." (Or, Why your friends shouldn't tag along on job interviews.) Funny but forgettable. What, did Bovine United just not work out? Come On, Hipster. Do it for the WANDERING FISHPERSONS! GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha. The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony. Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff. EXtraordinary Brings Smooth Operation to Infiniti EX To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.) EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme). Nice touch with the cello. Joss Tastes the Flake, Goes into Ecstasies, for Cadbury For the record, we've never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don't mind us, Cadbury (you saucy chocolate peddlers, you!). We just work here. This ad for Cadbury's Flake is part of an effort to "reference the old adverts but bring a new feel to them," said a company rep to The Sunday Mirror. The "feel" we got hovers somewhere between a puberty reel and a '50s girl gang smut film.
by Angela Natividad
Feb-19-08
Topic: Brands, Celebrity, Commercials, Sponsorship, Strange, Television Kim Kardasian Goes Bongo, Hotties Leave, India Comes, Gates Bails - Following Vanessa Minnello, bootylicious Kim Kardasian is the new spokesbabe for Bongo Jeans. - If you're sad to see that really hot office mate leave for another agency, send his or her picture over to Office Hotties Who Leave, a site which features images of "men and women who make coming to work more bearable." - American Express, Coke, JCPenney, L'Oreal, General Motors, Mars/Masterfoods, MasterCard, McDonald's, Procter & Gamble, Bertolli Frozen Dinners, and Dove Cream Oil Bodywash are a few of the confirmed advertisers for ABC's 80th Annual Academy Awards broadcast. Computers Go Back in Time to Celebrate Broadband Invasion of TV Turf. Wait, What? Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody's guess; it's all the same in the media melting pot. To spread the news, WONGDOODY prepared a print campaign with Mary Tyler Moore and that bigoted dad from All in the Family. Computers have been stitched into their environments. Headers read, "Welcoming Broadband to the World of Television." Creative will appear in print and online. There will also be an "aggressive online word-of-mouth effort." Oh, yeah: Because that big, bad PR really twisted our arms. 
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