|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
Next Cockroach You See, Shake the Raid and Think Zoo York Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district. And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche." Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK? True Power Trips are Family Affairs. That is, according to this new spot for Washington, DC. (Come on, sport. How do you resist two metaphors in one sentence?!) In the spot, a mom throws open a giant scrap book and invites the audience into family-friendly DC, where power lunches become romantic rendezvous (with your own spouse!) and spy games are left to the kids. The campaign, entitled "Power Trip," goes live today and replaces the old DC slogan, "An American Experience." Even with all those tantalizing political euphemisms, I'd still rather see Orlando. Every major American city would be better off with a gigantic Disney theme park. That's a Saturn, All Right. If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!" This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs. Oops. Smooth-Talkin' Beetle Flatters Model into Frenzy ... and Vice-Versa Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch. He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double. Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him. Gorgeous Hair Comes with Responsibilities. Yeah, Well, So Does Branding. Watch some catty females try outdoing each other with violent voluminous hair-flips. Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.) Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick. 'Will You Ever...?' is Probably a Better Question. Here's a tense, exhilarating survey of things many aspire to do, but most never will (even with two weeks paid vacation): o Freefall into a bottomless canyon One of those things doesn't belong. We're just not sure which. The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam, which was commissioned by guess-which-company. 'Under the Same Moon' Takes the Piss Out of Lou Dobbs Spoof meets the big-leagues in this trailer for Under the Same Moon, a Hispanic-American film with a title so sappy it could itself be a spoof. The trailer pulls the sympathy card with child star Adrian Alonso while mocking Lou Dobbs, whom HuffPo dubbed "CNN's anti-immigrant crusader." Ew, Gross. It's a Big Shiny GUT. French company Tefal is promoting a newfangled muscle:fat tracking scale for beachside midlifers that suffer the indignity of sucking it in. Simple. Relatable. We've heard the gut-clench is common practice. Not that we'd know. We were born with abs of steel. Because we're robots. Imagine If the World Was Made of Bubble Wrap Wouldn't it be delightful? You could fling yourself at walls. Roll down stairs. Jump off skyscrapers. (Well ... no, not really. But at least there wouldn't be a mess all over the concrete.) Yeah, a bubble wrap world would be awesome. Now buy Snapple antioxidant water. It will protect you, much like your hypothetical dream world of bubble wrap. It's not like you're eating broccoli anyway, right? Antioxidants are like bubble wrap for your cells. This ad was created for Snapple by agency Cliff Freeman & Partners, production company Anonymous and Post/VFX firm Asylum -- which, from experience, knows a thing or two about padded spaces. So, Uh, About that Rape Thing. Yeah, that was kind of a stretch. Here's what happened. Some tipster emailed us sounding off all offended about rape connotations in an ad on Wienerschnitzel's homepage. So we looked and saw this shit with the hungry Eskimos, and we were like, "Okay, whatever. We can kinda see the creepy rape angle." The dude emailed us again today and said the spot on the site had been changed, which is why the whole Eskimo thing jived so badly with rape. Apparently the previous ad featured a wiener being harassed in an office setting, after which an HR woman says, "you asked for it." 
|
|