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'Kingons' Invade Planet for BK Swag Cups ... and Nipples. Just in time to ride the hype, Crispin Porter + Bogusky launch this geektastic Burger King spot* with a Star Trek spin.
by Angela Natividad
May- 7-09
Topic: Brands, Commercials, Promotions, Television, Trends and Culture 'Tunnel' Bestows Just Desserts on Unsuspecting Drivers If you walk away with just one lesson from "Tunnel," it ought to be that there's no major difference between a gold-digger and a crateful of chickens. Also, watch for malevolent tunnels that play three-card monty with the contents of cars. This strange brew brought to you by Mother/London and production co Rattling Stick for la nouvelle Stella Artois 4 (--percent, that is). Twitter Smacks Apple, Tacos for Stoners, MyKmart - Stoned? Jack's yer man. - Sears and Kmart go "My" way. - Palm Pre to associate heavily with Facebook. - MTLB: righting fast food wrongs, one tweet at a time. - All you need to know about Twitter. Minus this crap. - No, Apple, Twitter is not for you. (There's a bird/worm/apple pun in this somewhere, but we can't seem to find it.) - Deconstructing the psychological logic behind sex and controversy in advertising. Because you need someone to do that for you. < / s >
by Angela Natividad
May- 7-09
Topic: Brands, Campaigns, Commercials, Online, Opinion, Social, Television Support Your Vet. No, Not the One Who Spays Pets. The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan. We like the approach; it's neither pushy nor garishly patriotic. It's gentle. See "Signs," our favourite; more at supportyourvet.org. The Now Network: Like a Wedding Planner in Your Pocket! In "Wedding," Goodby Silverstein & Partners explore what it'd be like if film crews ran the world. Gotta say, crucial moments in your life -- like your wedding, par instance -- would run a lot more smoothly. 'Specially if Hub-to-Be gets the cold feet. "Need the stunt groom -- now!" All this is to say that Sprint Nextel's Now Network can organize your life in such a way that you will feel like a film crew's behind the scenes, keeping the perilous course between your professional and private lives neat and tidy. Weather machine probably costs extra though. ("No rain, no rainbows." Lawl.) Mojito at the Ready, Bacardi Saunters Through Time "Eras" marks the start of Bacardi's newest campaign. So many beautiful things are packed into it, and knitted together so nicely, that our cups runneth over. This is us, incoherently gushing. We'll start with the end, because the end is the beginning: "Bacardi Mojito. Since 1862." Pan to the present, where a guy at a club realizes his mojito's spent, and walks to the bar for a fresh one. As he cuts unassumingly through the crowds, the decades slip slowly backward. (The End of) TwitteRFP, Creepy Diet Detectives, Sears Still Sucks - Current.tv's TwitteRFP goes to... - Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.) - McDonald's does YouTube/McCafe thing. - For those that tweet from the toilet. - Sears still sucks, but it's trying not to. - "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."
by Angela Natividad
May- 5-09
Topic: Agencies, Brands, Commercials, Online, Social, Television, Video Scotts Helps Fuel Your Audubon Hobby. To promote Scotts Songbird Selections Wild Bird Food, ML Rogers/NY appeals to the mildly creepy bird-watcher hidden in all (?) of us. Apparently this particular blend of fowl-food attracts twice as many colourful birds as the typical blend. So pour it into your feeder, don your camos and gawk away. This campaign represents Scotts Miracle-Gro's debut into birdfood. It busted its cherry with a $5 million ad campaign that'll appear on major TV networks, as well as really fun places like Home Depot, Lowe's and Wal-Mart. Yeah, two bird spots in a row. It's just that kind of night. < Insert witty Twitter tie-in here. > Never Mind the Juice; is that Birdhouse for Sale? "Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do. He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients"). We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang. Vodafone Unleashes Mad Zoozoos on India To promote Vodafone's wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless birds called Zoozoos. Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone. The spots debuted during the Indian Premier League cricket tourney. (Appropriately, "Cricket Alerts" is embedded below. See more ads here.) The magic of the Zoozoos lies in that they look animated but aren't. They're actually played by real people wearing white. You can find out what kind of Zoozoo you are at the Vodafone microsite. (Uh, diggin' how response 4 in question 1 automatically assumes you're a guy. But I guess if all Zoozoos have a package like this one, it goes without saying.) 
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