2020 The Year Of Social Commerce

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Social media has evolved massively in its relatively young existence. At its earliest stages, social media had us creating profiles and searching out old and new friends on Six Degrees (1997). As technology advanced, 100 million of us moved on to Myspace before we jumped ship to Facebook, where 1.7 billion users connect and consume content daily and 2.5 billion users have active accounts. And we haven't even touched on the six other major social media platforms of current popularity.

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by Steve Hall    Oct-26-20    
Topic: Social



11 Tips for Successful Social Media Marketing That Delivers Quick Results

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Facebook, Youtube, Instagram, Twitter, and all the other social mediums are becoming more and more impactful with each passing day.

From our decision to purchase a product, form an opinion, or developing relationships, Social Media has a role to play by influencing us in one way or the other.

Take my own example for an instance. What prompted me to hire fumigation services for my home today?

It was a short explainer video on how the fumigator company carries out the procedure following safety guidelines. They even had a blog post up on their website on "signs you need to fumigate your home," which was quite informative. No points for guessing; I saw both the video and the link to the blogpost while scrolling Facebook!

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by Steve Hall    Aug-27-20    
Topic: Social



5 Effective Tips to Help You Promote Your Business on Reddit

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When people talk about social media marketing, they often forget about Reddit. Perhaps, the main reason is that Reddit is completely different from other social media platforms. It has different features, policies, and a slightly different audience. Nevertheless, it's one of the most popular sources on the internet, and more than 430 million people use it every month.

Another interesting thing about Reddit is that it serves many purposes. At first glance, you may think that the only purpose of this website is providing a platform for people who want to have fun and exchange jokes that no one but Redditors understand. At the same time, this is a great source of information on virtually any topic, with countless subreddits dedicated to everything, from programming to art or education.

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by Steve Hall    May- 7-20    
Topic: Social



How to Improve Your Content Strategy with Influencer Marketing

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Some years ago, the concept of influencer marketing would have been a mundane issue. But that's not the case now. There are many benefits of working with influencers, especially when it comes to creating great contents to give your brand adequate exposure. Yet, it's not as straightforward to get things right, particularly with a few misconceptions about how it's supposed to help you. Well, one thing is sure - you want to make the best out of your content strategy.

Furthermore, about 40% of brands and organizations hope to spend more on marketing campaigns, while about 17% of these brands also spend a vast majority of their budgets on influencers. All these are geared towards having more brand awareness, connections, and conversions. The best part? You can improve it! Here's how to do that with influencer marketing.

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by Steve Hall    May- 2-20    
Topic: Social



Fashion Marketing: 6 Smart Ways to Use Social Media Advertising to Grow Your Business

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Statistica reports that there will be more than 3 billion active social media users by the end of 2021. While the number is staggering, it certainly offers a lot of potential for digital businesses. Not to forget 3 billion means half of the world population. With that fact, it is obvious that digital commerce will only rise further.

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by Steve Hall    Apr-25-20    
Topic: Social



How to Use Social Media to Understand and Engage Your Customers

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For decades, businesses have relied exclusively on the most conventional forms of marketing. But today, most of their audience uses digital media platforms.

The Digital 2020 report by The Next Web found that nearly 60 percent of the world population is online, while the number of social media users have reached 3.80 billion by Jan 2020.

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by Steve Hall    Apr- 7-20    
Topic: Social



Why Brands Should Consider Micro-Influencers

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If you are at least somehow related to marketing, you definitely have heard of those odd "influencers". Influencer marketing is a quite promising concept, adopted by lots of specialists. Perhaps you even watched some fierce debate whether using influencers is good or bad for brands.

It is a well-known fact that people are more likely to trust other people and not some messages of another faceless corporation. We always seek for advice from those we care about, or those who we respect, or the characters, whose example we follow. Marketers call these people "influencers" - those who can influence the opinions of their followers.

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by Steve Hall    Mar-18-20    
Topic: Social



10 Instagram Campaign Ideas to Boost Your Sales

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According to the Small Business Administration, in 2018, there were over 30 million small businesses registered in the US. And that makes over 99% of all US businesses.
The vast majority of these are small operations where the owner does pretty much everything on their own without any employees. Others are large operations that have up to 500 employees.

The one thing all you business owners have in common is that you are all looking for that next sale.

You've most likely figured out by now that Instagram is an essential tool for your content marketing campaigns.

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by Steve Hall    Mar-18-20    
Topic: Social



Top Tips for Managing a Social Marketing Strategy

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Social media has become a huge thing in the modern world. Just a few years ago, social media management was not considered as important by the mainstream media. However, with the penetration of the Internet and smartphones, social media has become huge. Research shows that 7 in 10 Americans today utilize social media, compared to 5% 15 years ago. Businesses cannot succeed today without investing in social marketing. While knowing the essence of social media is critical, developing a social media marketing strategy is more important. The following are tips that can assist to establish a strong social marketing strategy for a business.

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by Steve Hall    Feb-18-20    
Topic: Social



Brands That Hire Influencers For Inauthentic Insta-Tourism Do Disservice to Customers

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Today's hyper fluidity of travel, connectivity and social media sharing make living the millennial dream of international and exotic travel experiences an easy reality. Unfortunately, a deeply troubling facet has emerged from that world that I can no longer be silent about - called Insta-tourism. And yes, I can legitimately complain about this, because I myself am a millennial.

Let me explain. Recently, a friend and I embarked on a trip to Southeast Asia, and in planning the trip, we did what most millennials these days do - we built our itinerary by hunting for the most popular geotags and added them to our extensively-tabbed and color-coded Google Doc. Full disclosure: the Google Doc had nothing to do with being millennials; it was because of my extremely detailed personality.

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by Steve Hall    Feb-10-20    
Topic: Social