Social Media Is Driving Today's Polarization and Killing Brand Reputation


Social media toxicity is nothing new. It's growing at dizzying rates. And unfortunately, you don't need to be a high-profile athlete or a celebrity or politician with millions of followers to have a toxic bullhorn - all you need is a social media account, and you can cause damage to brands through one simple function: the comments and replies.

Brands, you have fair warning. Every second of the day, individual trolls of every stripe, are doing the equivalent of walking into your brick-and-mortar retail store and shouting racist and homophobic hate speech, as well as how much they think your product sucks. Would you allow this in real life? Of course not. So why are so many brands allowing their social channels to be hijacked with vulgarities and hate speech?

The brutal truth is, on a broader scale, social media is driving societal polarization, not the other way around, and it's not only impacting brands, but society itself.

more »

by Steve Hall    Jun- 4-21    
Topic: Social

5 Reasons for Brands to Embrace Instagram Instead of Facebook


Being on the right side of marketing means you have digitized your marketing style and have adopted social media marketing. You understand the importance of having a branding strategy that involves social media. You are already reaping the rewards, but you can't shake the feeling that there could be more to be gotten. You yearn for more customer engagement and more visibility. What if we told you the answer is quite simple. The answer is in a social media platform you have been using over the years. No, you guessed wrong. We aren't talking about Facebook. We are talking about Instagram.

more »

by Steve Hall    May-25-21    
Topic: Social

How to Think About Your Clubhouse Audio Strategy


Clubhouse is a social media app. Audiences can facilitate audio channels of communication through virtual rooms.

The rooms host people who are added mainly by invitation. We should note that Apple iOS users are the only operating systems accommodated. In these virtual rooms, we find live chats where those invited can either speak or listen.

Digital marketing and SEO website promotions are factors when attempting to create solid content on the power of audio strategies like Clubhouse. Thanks to Scanteam CEO Alex Lysak, we can collect, analyze, and record data. This present benefits current and future markets in this field.

more »

by Steve Hall    May- 3-21    
Topic: Social

Creating and Maintaining a Social Media Branding Strategy


Social media is one of the most potent weapons in a marketer's arsenal when building brand awareness to stand out from the crowd.

If you can do social media branding right, you can connect to your target audience and remain relevant to them even if they aren't planning a purchase.

Nowadays, social media marketing should be an integral part of any successful business's marketing efforts. It involves reaching out to your prospects on social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.

To be successful in your social media branding campaign, you'll need to consistently utilize the correct methods of engaging your target audience to boost brand awareness.

more »

by Steve Hall    Apr-21-21    
Topic: Social

Marketing Tips to Grow your Instagram Account


Over the past few years, the marketing landscape has changed dramatically. We have gone from advertising on the radio, television and billboards; to banner advertisements on websites; to now using social media platforms as the most effective way of marketing business. The determining factor of a successful business today, is the amount of followers they have on their social media accounts. If you want your business to grow and thrive today, you need to increase your follower count. Here are a few steps for you to follow if you are in need of some help to grow your Instagram account and get started with your social media marketing.

more »

by Steve Hall    Mar-29-21    
Topic: Social

How to Market Your Brand on Twitter


Have you always stuck to traditional marketing and are just now discovering that there are better ways to go about it rather than spending a bucket load of money for an ad that won't reach too many people? Have you ever thought about using social media, twitter in particular, as a way to market your brand or business and how beneficial this could be?

Of all social media platforms that are freely available to everyone, Twitter seems to be the most popular for brands when it comes to marketing their products or services. There are multiple ways to get followers, such as Twesocial which has a strategy to follow and unfollow. Twitter platform offers an abundance of tools which allow you to connect with your followers or potential customer or clients and relate to them on a more personal level.

more »

by Steve Hall    Feb-26-21    
Topic: Social

How Instagram Reels Have Made Instagram A Crucial Social Platform


Instagram is a social application that is known for introducing new features to its application with time. This is one of the vital reasons behind the staggering rise in the user base of this social application. Now, Instagram has introduced a new feature, Instagram reels that have garnered the marketer's attention and Instagram users.

Drive Gen Z With Instagram Reels:

Instagram Reels has a duration of 15-seconds. Reels can be utilized as a medium to drive Generation Z. Because this age group is intrigued by the short-duration video content. Hence, reels can be used as a medium to drive Generation Z towards you. Notably, Instagram reels possess the exact characteristics of TikTok, which has nearly 41% of its total user base as Generation Z. So, If your target audience is this age group, then you should frame your strategy around Instagram reels and post consistently on your brand page. With Trollishly you could fuel-up the reach of your reels.

more »

by Steve Hall    Dec- 8-20    
Topic: Social

7 Marketing Tips for Social Media Consultants


For a small business, digital marketing offers opportunities and challenges. Even though you have a level playing field and can get marketing exposure without spending too much, there is a lot of intense competition out there. Instead of spending your cash on expensive gears like wide LCD displays or a laptop with backlit keyboard for your workplace, you need to use the most efficient tactics and strategies to get noticed by your target market. In this article, we talk about 7 effective marketing strategies that every social media consultant should follow .

more »

by Steve Hall    Nov-11-20    
Topic: Social

2020 The Year Of Social Commerce


Social media has evolved massively in its relatively young existence. At its earliest stages, social media had us creating profiles and searching out old and new friends on Six Degrees (1997). As technology advanced, 100 million of us moved on to Myspace before we jumped ship to Facebook, where 1.7 billion users connect and consume content daily and 2.5 billion users have active accounts. And we haven't even touched on the six other major social media platforms of current popularity.

more »

by Steve Hall    Oct-26-20    
Topic: Social

11 Tips for Successful Social Media Marketing That Delivers Quick Results


Facebook, Youtube, Instagram, Twitter, and all the other social mediums are becoming more and more impactful with each passing day.

From our decision to purchase a product, form an opinion, or developing relationships, Social Media has a role to play by influencing us in one way or the other.

Take my own example for an instance. What prompted me to hire fumigation services for my home today?

It was a short explainer video on how the fumigator company carries out the procedure following safety guidelines. They even had a blog post up on their website on "signs you need to fumigate your home," which was quite informative. No points for guessing; I saw both the video and the link to the blogpost while scrolling Facebook!

more »

by Steve Hall    Aug-27-20    
Topic: Social