This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.
In an Internet Week Webby Session, Executive Director of The Webby Awards sat down with creatives Suzana Apelbaum from Anomoly, Colleen Decourcy from Socialistic and Keke Toleda Piza from LiveAD. The topic of discussion focused on "how innovators and creatives from around the world are shaping the future of advertising and marketing in the digital age."
Decoursy, who "put her fear in a bag" and started an agency is excited about content marketing and social media in general which she says is "moving at the speed of culture."
There was a notion among all panelists that marketing in general is quickly shifting from advertising to content-fueled story telling. Gone are the days of a campaign which had a short life span. Today, it's about creating an ongoing conversation that never truly stops. There is no end date to the "campaign."
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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.
In an Internet Week panel entitled Search & Social: A Love Story, Mashable Business Editor Todd Wasserman sat down with About.com Director of Research Laura Salant and Buddy Media VP of Analytics and Insights Tami Dalley to discuss the interplay between and the roles search and social currently play.
In terms of the usage of search, Salant said 50 percent of searches are what she terms "answer me" which she defined as quick searches such as finding a particular site or looking of a movie review. She termed 25 percent of searches "inspire me" which she described as searches that fill a passion or a hobby. Lastly, she noted 25 percent of searches are "educate me" which, for example, could be the answer to an ongoing health issue or long term planning for a wedding.
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Car aficionados will love this one. Eagle One, with help from Cornett Integrated Marketing Solutions is out with an online car show app on Facebook. Car owners can upload photos of their vehicles, view other car show vehicles and rate many aspects of the car such as wheels, paint job, glass and more. Weekly and monthly prizes are awarded which can be posted to the car owners timeline. Check out the overview video below and the actual car show here.
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This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.
Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.
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So Mike's Hard Lemonade is out with a new campaign and they are teasing it with clues on Twitter which lead to a Facebook page on which...there are links to three new ads...along with an image of a gorilla, an astronaut, a hyena and a very sexy pair of legs. Sadly, none of the ads feature the sexy legs.
So we complained about that to Mike's Hard Lemonade Social Media Marketing Coordinator Alex Levine. She said, "Just you wait." To which, we said, "Tease!" To which she answered, "#gulity." We like Alex!
So on to the three spots. They all begin the same. Two guys are playing golf. One guys knocks the ball in the whole while another hands him a Mike's Hard Lemonade and says, "Sometimes you gotta change things up." And that's exactly what happens. In very odd ways. Watch all three below.
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- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.
- The top 100 digital marketing-related boards on Pinterest.
- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.
- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.
- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.
- The Swedish Armed Forces looked for recruits...by locking a guy in a box. Interesting story.
Domino's Ramon De Leon pioneered engaging with customers using online tools before social media existed. In 1998, his store began using AIM to communicate with customers. After that, he started taking pictures of pizzas as they were being made and sending them to customers. According to De Leon, this pretty much forced customers to share the content across social media. Check out this Future of Publishing episode to learn more about social content creation and see a glimpse into the mind of an early social marketing pioneer.
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This is beyond hilarious. Popchips, with help from LA-based Zambezi, teamed up with Ashton Kutcher and, in one day, transformed Ashton into four different colorful characters - a flamboyant fashion designer, a sensitive Harley-loving biker, a new age hippie, and a Bollywood film producer.
The campaign promotes faux dating site, World Wide Lovers. The video leads to a Facebook page on which people can choose one of the four Ashton characters and have him deliver a message of love or, if things aren't quite so rosy on the relationship front, a Dear John message.
In addition to the online elements of the campaign, out-of-home will appear in six markets (Los Angeles, New York and San Francisco, Boston, Phoenix and Denver).
Be sure to check out additional video below which highlight each individual character.
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After receiving 4,632 Likes on a recent Facebook post, Kraft Mac & Cheese, with help from Crispin Porter + Bogusky, created a video to than every fan. The brand hired acapella group YellowJackets to whip together a thank you tune naming and listin all 4,632 fans,.
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Much like book publishing, the music industry has become much more inventive in terms of hyping artists. With the rise of social media and crowdsourcing, it was only a matter of time before a band latched on. The band Spieltrieb is asking its fans to submit audio (anything they like) to the band's profile on Soundsloud. The submitted sounds will be remixed and incorporated into a song on the band's next album. Each participating fan will be credited as a feature artist on the release.
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