Zales Helps People Pin Mother's Day Gifts on Pinterest

This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.

Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.

In addition, the Zales' Twitter account and a SuperMom-branded Facebook page will let people express their SuperMom gratitude. By sharing stories and tips from their moms, users have the ability to share a SuperMom badge through Zales' virtual gift store with one winner awarded a $2,500 Zales shopping spree if their SuperMom story is chosen.

And in a first for the brand, TV and catalog efforts will support include social media hooks with a #SUPERMOM hashtag and links to Facebook.