Social media is a great place for companies to engage consumers (or infuriate them), gain media attention (sometimes the bad type of attention) and promote their brand (or promote boycotting their brand).
Sure, we've all made a mistake or two on social media (just ask Anthony Weiner), but it's a place where brands need to be extra cautious of what they say.
Here are four companies that have made major social media mistakes - and what we can learn from them. Perhaps you've heard of these blunders before but it would seem there can never be enough tutelage in this space.
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While social media has done wonders form brands in many respects, it has also created a dangerous landscape which is now littered with failed attempts by brands to capitalize on breaking news or trends. Many brands have the best of intentions but most fail miserably.
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It's fun to see what pops up on Craigslist in terms of silly ads. Some people go to great lengths to sell old stuff. One such ad -- an unabashed parody of overly-bombastic car commercials -- for a 1996 Nissan Maxima, created by filmmaker Luke Aker, was good enough to get Nissan itself to by the car from Aker.
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The key to social media success is to understand the platforms that best sync with your business. You must first be aware of the different platforms available, the benefits of each, and how you can leverage these benefits to promote your business online.
With more than 70 million users around the world (Semiocast), Pinterest is one such platform that can help boost your business in more ways than one. So, why exactly should you market your business on Pinterest? Here are five great reasons.
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In another example of a brand inserting itself into social discourse, Israeli sweets brand Elite, with help from BBR Saatchi & Saatchi, decided to sweeten Israel's decidedly depressing news.
The agency launched a brand newsroom (oh how 2013 of you!) to re-interpret the news with videos and a cast of muppets who added some positivity to the daily news cycle.
The videos reached 1.5 millions views and the brand's YouTube channel saw a 923% increase in subscribers. Watch the case study video below.
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Sometimes the solution to a marketing problem is staring you right in the face but for some reason you can't seem to bring it to life. Fred & Farid Shanghai, however, saw the solution. For their client Vicomte A., an online retailer of women's clothing, the agency pondered, "How can we get people to share the brand's collections on social media?"
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To hype up and coming Chinese luxury brand Qeelin, ad agency Fred & Farid pulled the wool over the eyes of millions of Chinese buy tricking them into thinking the mythological creature, the Qilin, actually existed.
The agency photoshopped a puppet baby Qilin into ancient Chinese photos as well as into a video. They then released the photos and video to influential social media types on the Chinese social media sites Weibo and WeChat.
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So you're up and running with social media for your brand, right? But are you managing it as efficiently and effectively as you could be? A complete social media management dashboard or Social Relationship Platform (SRP) partner provides a unified platform for engaging audiences, activating customers, and driving business results across all social channels.
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Over the weekend, Canadian airline WestJet released a video detailing an amazing Christmas promotion. Passengers boarding flights at Toronto's Pearson International Airport and Hamilton's John C. Munro International Airport were given the chance to scan their boarding pass at a kiosk and tell Santa what they's like for Christmas.
While the two flights were in the air en route to Calgary, a team of WestJet employees, who had been monitoring what the passengers had told Santa, rushed out to Best Buy and CrossIron Mall to purchase everything the passengers had asked for.
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This Social Media Pocket Guide (one of the best we've ever seen!) from Spredfast, part of the Adrants whitepaper series, outlines six objectives every brand should have at the core of its social strategy.
The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:
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