Biz Stone Makes More Twitter Premium Noises.
Think for-pay add-ons. Stone maintains, though, that the services people and companies are already using will remain free.
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Biz Stone Makes More Twitter Premium Noises.Think for-pay add-ons. Stone maintains, though, that the services people and companies are already using will remain free. Flight of the Conchords Rides High Tide of Unhip Lip-SyncersSince you're probably a postmodern hipster, it's highly likely you love yourself some Flight of the Conchords. Well, that's cool, we do too. To promote Season 2 of the show, HBO partnered with Deep Focus to launch the Flight of the Conchords Lip Dub Video Fansterpiece. It's about as grand as it sounds, and one-time creators of fan fiction will probably relish the opportunity to reinterpret FotC's "Hiphopopotamus vs. Rhymenoceros" with their own wincey music videos. And they are admirably wincey. (Okay, maybe not as much as that one time Jemaine dressed up like Labyrinth Bowie and appeared to Bret in his dreams.) Fan or not, feel free to relish in this most awkward pool of self-conscious exhibitionism. According to Deep Focus, Facebook outreach generated about 470 comments and about 5400 "likes." The two top videos were edited into a single mumbo-jumbo one and incorporated into a Flight of the Conchords ep -- and yeah, that's on cable TV, man. See Final Fansterpiece below.
by Angela Natividad
Mar-24-09
Topic: Brands, Campaigns, Consumer Created, Online, Promotions, Social, Trends and Culture, Video Numa Numa Guy Gets Down with GEICO GeckoRemember Gary Brolsma, the Numa Numa Guy? Of course you do. Hoping to tie his lovable lip-syncing magic to a big brand, The Martin Agency tapped him to produce "Numa Numa Guy with GEICO," an amateur-style vid where he sings Somebody's Watchin' Me while GEICO's trademark gecko dances behind him. What makes the video awesome is you don't really notice the gecko at first. But as you acclimate to the context, suddenly you're like... "WTF is that thing in the terrarium, shimmying in the background?" And then you LOL, just a little.
by Angela Natividad
Mar-24-09
Topic: Brands, Campaigns, Good, Online, Social, Trends and Culture, Video Royal Caribbean Gives VIP Status to Gushy Reviewers; Gets Spanked by BlogosphereOkay. Let's nail this down once and for all: DO NOT start a lavish, perks-heavy club of people -- in this case, Royal Caribbeans' "Royal Champions" -- whose objective is to plug your company hither and yon without revealing affiliation. Razorfish/Moroch Turn Travel into Contagion.Visit ihavethebug.com to take a quiz and find out whether you've got the "travel bug." The exercise -- short, playful and mildly entertaining -- serves two purposes: to flatter you and drive you to the Travel Channel. (If so inclined, note requisite Facebook tie-in at bottom left. What, don't you want all your friends to know you've got "excellent gumption, chutzpah"?) Internet stuff put together by Razorfish. The Travel Bug TV spot, orchestrated by Moroch, is done in a faux-serious Big Pharma tone. You've got sufferers, playfully agonized; you've got gratuitous shots of people running on beaches. The Travel Channel's the cure, but like all drugs, you're warned it may only aggravate the symptoms. Ad's expectedly corny, even a little dated in its humour; but the site quiz ties the gimmick back to Travel Channel shows well enough. At the very least, it sparked discussion: last night me and a friend were all, "What exactly is a sexy beach?" Verdict's still out. NASA Collabo: A Microcosm of the New Media RenaissanceMusicians Squeak E. Clean and DJ Zegon joined forces under the name NASA (North America/South America) to release their first album, The Spirit of Apollo, which has been in-progress since '03. Promotion strikes me as general and disorganized, but the pair has many talented hands behind it. According to the pressie, the Apollo album was conceived "with the righteous goal of bringing people together through music and art" -- as a result, it's heavy with surprising collaborations and interesting visual media.
Other collaborators include Method Man, Seu Jorge, Kanye West, Santogold, George Clinton. Then there's the charmed director team: Syd Garon, Paul Griswold, 3Legged Legs and Flourescent Hill. Artists that donated paint and pens to the animated music videos include Shepard Fairey, Sage Vaughn, The Date Farmers, Mark Gonzales, Marcel Dzama and Splunny. Some also contributed original album cover designs, so CD buyers get five interchangeable covers per copy. I realize this is a lot going on so I'm gonna just show you stuff. Here's the latest release, People Tree with David Byrne, Chali 2na (from J-5!) and art by Marcel Dzama. It's magically delicious. Diggnation Hosts to Appear on Jimmy Fallon TonightSo who says this new-fangled social media, web 2.0 stuff doesn't work? Not Diggnation's Kevin Rose and Alex Albrecht who, on January 16th interviewed Jimmy Fallon, will, in return, appear on Late Night with Jimmy Fallon tonight. Watch them. They're good. But if you miss it and are going to SXSW, you can see them do a live show at the Bigg Digg Shindigg at Stubb's Saturday night beginning at 6:30PM. Brands Pay to Have Tweets Displayed on MashableMashable has debuted a new advertising opportunity called The Twitter Brand Sponsors Module. Brands can pay to have their tweets syndicated into the module which is displayed in the right hand column of the site. Mashable will also include one charity gratis. It's an interesting idea and yet another of the hundreds of Twitter monetization ideas floating around out there that, amazingly, Twitter has yet to adopt. The module was developed exclusively for Mashable by Dan Zarella. JWT's Anxiety Blog, Ogilvy's Recession Salve, Revisiting 'Like a Prayer'- Flashback to Madonna's banned Like a Prayer ad for Pepsi. - Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof. - Tracking (corporate accounts on) Twitter. - The Guardian makes good observations about Twitter (scroll down to the bulletpoints). - Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man. - JWT launches a blog called Anxiety Index. - ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.
by Angela Natividad
Mar- 6-09
Topic: Agencies, Brands, Campaigns, Celebrity, Commercials, Online, Opinion, Social, Sponsorship, Television Ford to Give Away 100 Fiestas Social Media StyleThe ever photogenic Julia Roy and her agency, Undercurrent, are working with Ford on a program called Fiesta Movement. The automaker plans to give away 100 Ford Fiestas for six months complete with free gas, insurance, parking and a concierge service. The lucky 100 will be sent on "cool monthly missions" not unlike AT&T's Lost in America. And oh yes, they must document their travels for public consumption. After all, it's the social media thing to do, right? And, yes, there will be tweets. |
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