Why Girls Love Social Media
Along the lines of Google Chrome Coffee and Happy Hour Fail, RankPop has created a hilarious video that takes a look at why girls love social media. Or, perhaps, more correctly, why guys might want to be wary.
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Mitsubushi Facebook App Dubs Former Adrants Editor 'Most Pretentious' Oh who would have thought? So we're checking out Mitsubishi's new Facebook app Unpretentious, a witty app that takes a look at your fiends, determines which are the most pretentious and then destroys some of their images and posts with the new 2013 Outlander. The app, created by 180LA, chose none other than former Adrants Editor Angela Natividad as our most pretentious Facebook friend. While we'd never consider Angela to be pretentious in real life, we do sort of envy her Paris-based lifestyle which includes annual trips to the south of France and other exotic locations the world over. And, perhaps tricking up the app into thinking she actually is pretentious, no one can spin a phrase better than Angela. Bonjour, Angela! Is 'BIC For Her' Really A Social Media Debacle? So everyone's got their panties in a twist over the BIC for Her pen situation. It's being called a social media disaster, a debacle and, yes, yet another example of a brand asleep at the social media steering wheel. These are all valid points. But, perhaps, not to the degree we inside the inner circles of marketing would like them to be. Writing in Advertising Age today, B.L Ochman, who is one of the most astute, bright and wonderfully friendly people on the planet wrote, "Judging by their clueless lack of response, BIC richly deserves its place in the anals of online brand goofs." Pointing out how many missteps the brand took in this situation, Ochman continued, "Despite the fact that the buzz has been growing for weeks, the brand did not have the foresight to secure @BicForHer on Twitter, where a spoof account has already been launched, nor did they buy the URL www.bicforher.com, which is available for $12.99. A Tumblr blog is chronicling the funniest reviews and blog posts. An ad for BIC for Her launched last week, and is fast picking up derisive comments on YouTube. And through it all, BIC is silent." Why Social Marketing Will Deliver Positive ROI for Your Brand If you are an agency or a brand trying to decide whether or not social media marketing is worth the investment, consider these numbers from recent studies of social media users:
Download the free report now to find out how your brand can maximize its social media investment. If You Die First, Mashable Will Publish Your Last Words Well this is kind of creepy. Perhaps you've heard of the If I Die Facebook app. It allows you to set up your "last words" to be published on Facebook when you die. To promote the service, Mizbala Group and twentythree have launched If I Die First, a campaign that hypes the service and promises that if you are the first user to die, your last words will be featured on Mashable and elsewhere. All in the name of lasting world fame, or so the campaign claims. Campaign or not, the first person using the service who dies is going to be news anyway. Why? Because we love twisted shit like this Auto Dealer Hosts Tweet Race for Real Audi A4 The Pfaff Tweet Race is said to be the first contest of its kind. The idea is simple: it's a virtual race for a real car. The race began this morning at 8:00 A.M. EST and users can join the race by signing in with their Twitter account at PfaffTweetRace.com. The first ten contestants to gain 2,500 new Twitter followers will each win a key. One of those keys unlocks the door to a 2013 Audi A4 with a one-year lease and a tuning package worth $5000 from Pfaff Auto. Six Strategies to Keep Your Facebook Fans Coming Back for More When posting on your brand's Facebook fan page, you're limited only by your imagination (and, of course, your brand's corporate policies). But no matter what content type or subject matter you choose to post, according to Wildfire, there are six fundamental messaging strategies that you should always follow to maximize fan engagement. In this white paper, part of the Adrants white paper series, Wildfire will show you real-life examples of:
After Initial 'Headless Breasts' Attraction, Axe Helps Men Find True Love All while acknowledging the initial carnal desire two humans may have over one another with its "headless breasts" ad, Axe is also continuing its Susan Glenn trajectory. If you recall, the brand ran an ad that featured Kiefer Sutherland who lamented the day when his Susan Glenn, the woman of his dreams, slipped away. That work is quite brilliant. The brand is continuing in that vein by helping men find their own Susan Glenns. A six-episode video series, a Facebook page and a Fear No Susan Glenn website that allows guys to upload images of their Susan Glenn to a virtual Times Square billboard (which can then be shared with one's Susan Glenn) - all aim to help men reconnect with their lost loves. It's an intriguing approach for a brand that always has (and still does) focus mainly on initial sexual attraction as its mainstay. Six Best Practices to Achieve 10X Fan Growth On average, just 17 percent of a brand's Facebook fans share a campaign with friends and family. But top-performing social brands get 39 percent of their fans to share their campaigns. Compared to the average, these top performing brands achieve:
Download the report now to find out how you can improve your Facebook marketing efforts. Dave Matthews Band Wants Fans to Help Create Next Music VIdeo The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band's summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9. 
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