The social graph. Data portability. Privacy. Data control. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on these topics in this second post in a series on the use of personal data.
All of this hype surrounding online privacy is a red herring, especially as it regards Facebook. We learned this week that privacy is not the central concern for Facebook users. The "Quit Facebook Day" protest groups have barely gained membership. Quitfacebookday.com only managed to attract 35,000 members for their mass exodus yesterday. Next to Facebook's close to half a billion users, this just doesn't seem very significant (a good article considering this perspective).
- Need to find the best ferry to the Cape and Islands? Yea. There's an app for that.
- The Art Directors Club will host the ADC Young Guns 5+5 Thursday June 10 at the ADC Gallery. Five winners from ADC Young Guns 7 pick five creatives they admire, all 10 present their work Pecha Kucha-style: 20 slides + 20 seconds each = 400 seconds to tell their story.
- This billboard stinks. The billboard uses an attached fan to disperse charcoal and pepper fragrance from scented oil.
- Even more Amazon book review shilling.
- Bloomberg really wants Lebron James to come to New York.
- Rich media ads come to the iPad. Yawn.
- Deutsch is out with new work for Dr. Pepper featuring Michael Strahan.
- Watercooler Inc. has partnered with Fox Soccer to premiere EPIC GOAL, an all-new Facebook game that debuts today.
Back in the day, it was fun to watch all those Diet Coke and Mentos videos that illustrated the explosive power of this particular combination. It was innocent. It was organic. Even the fancy EepyBird-created stuff was fun.
But what made it so much fun was the fact Coke thought it was a stupid idea and that they'd rather have people drink their product than use it as an entertainment ingredient.
Yes. Those were the days.
- Want to ogle a Victoria's Secret hottie? You can do it here or wait until next summer for Transformers 3 to come out. Yes. Megan Fox is out and Rosie Huntington-Whiteley is in.
- Like games? Like fast cars? Like insurance? The you might like this new game from Koko for insurance company Adrian Flux. Don't ask. We didn't.
- This has nothing to do with advertising but it does have sexy amazonian women in it.
- Still on his mission to keep Lebron James in Cleveland, Brandon George went out and got himself slapped by 23 girls. Some hot. Some not. Some big. Some not. First girl is out favorite for various reasons. But it doesn't matter. You gotta love the guy's spirit.
When you sit back and think about it for a minute, marketing is simply bribery in different clothing. Brand X offers consumer Y something in exchange for consumer Y's action be it purchase, use or measurable affinity.
Now, we're not saying Pepsi is bribing people with its new iPhone app, Pepsi Loot (iTunes link), but it is offering people loot in the form of free songs in exchange for a visit to a restaurant that serves Pepsi. And the participating restaurants can make offers through Pepsi Loot, such as a free Pepsi with purchase of an entrée.
The app is Foursquare-powered and takes on the form of a map which shows Pop Spots or locations that sell Pepsi. In addition to nabbing free music, videos from the contributing bands (Neon Trees, Tamar Kaprelian, Semi Precious Weapons and others) can be viewed on the Pepsi Loot YouTube channel.
People like music. People like free music even more. People like Pepsi. People like to go to restaurants. What's not to love? Oh right. The fact this will only work for those who own an iPhone. Then again, who doesn't? And does anyone care? It certainly doesn't seem so when you take a look at where all the mobile marketing money is going.
You have got to be kidding. This has to be a joke, right? GeniusRocket,
Victors and Spoils (Oops. What GeniusRockey hoped for didin't actually happen) and 99 Design are...wait for it...crowdsourcing a new name for crowdsourcing.
This is going overboard like a passenger jumping off the backside of the Titanic. And getting whacked by the propeller on the way down.
Apparently, $1,000 is up for grabs to anyone willing to be publicly chastise for whatever inane new name comes from this idiocy.
But just for fun, we'll give it a go: Lamevertising, MobMarketing, Franchisevertising, SwarmTeaming, HerdHocking, SocialSwarming, IdioIdiation, FlockFlacking, Social Marketing, SocialSeeding, SocialSourcing, Distributed Marketing, Collaborative Marketing or I'm So Fucking Lazy I Have to Ask Other People to Do My Job...vertising.
It seems a crowd of people on Twitter have a stick up their...oh wait....that got us in trouble a while back. Anyway. A few days ago it seems everyone was up in arms over Kodak CMO Jeffrey Hayzlett DMing all his followers about his new book. Some have labeled it spam. We say everyone needs to relax and pull the stick out of their...oops...can't go there. Some cause group will be up our...oops...can't go there either.
So here's the deal. Hazlett can't DM anyone unless they're following him. If people follow someone, they have an interest in what they person has to say. By default, it's assumed they'd be interested in a book written by that person. It's the same thing as opting into an email newsletter. No one dubs that spam.
The social graph. Data portability. Privacy. Data control. These are the pressing issues marketers face (or should be) when it comes to social media and how everyone (publishers, advertisers and users) can play nice together and all win. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on this topic.
Time to lose the training wheels
First off, I'll state that I'm not getting onto the "let's tear down Facebook bandwagon." I have a tempered attitude towards the changing social networking landscape - as much as I do enjoy a well-placed tirade. There are a lot of people predicting Facebook's demise, but the fact is there are a lot of smart parties at the table with an interest in not imploding. I'd rather talk about more fundamental forces, largely external to Facebook that will contribute to shifts, particularly as it relates to privacy, data and ad relevancy.
In short, I believe that social networking sites have acted as the training wheels for our online social aptitude. They have allowed us to discover and explore the potential for social networking, while developing the foundation for a broader and truly distributed online experience. We're about ready to take off the training wheels.
- Yawn. Another Cannes Young Lions WaterAid entry. Oh wait. This one's got booty. And a toilet shot.
- VH1 continues its decent into bizarro world.
- Burger King in Norway is giving credits towards a Hot Salsa Burger using he Facebook Like button. Ten Likes gets a person a free burger.
- The Real L Word. Yes, it's real.
- That's what I want to see on the sidewalk. A giant armpit.
- The Boy Scouts of America is out with a new advergame from Relish Studio. Is nothing sacred?
- Capital University has created a virtual campus tour on Facebook to attract students.
- Want to prank your friends? Captain Morgan has a Facebook app for you.
This is a guest post by Big Fuel Communications CEO Avi Savar. If you've every wanted to know anything about mommy bloggers and what brands are doing in this space then this article id for you.
Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That's right, 82 million. And 26 million of them are mommy bloggers. And they are grassroots, Oprah-like brand advocates with loyal followers who can change the trajectory of a brand and its products.