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200 Instagram Users Create 2014 Lexus Ad After watching this film touting the 2014 Lexus IS created by LA-based Team One which was made by editing together photos from 200 Instagrammers who shot the vehicle over the course of a day, you might ask why bother? Or you might marvel at the thinking behind the effort which leveraged the Instagram social community and the power of hashtags to uniquely create an ad in a manner which has never been done before. Loren Feldman Creates the Best Movie About Social Media You Will Ever See Considered by many...and by no one...a genius, a madman, a poet, a puppeteer and, yes, an internet douchebag, Loren Feldman has just debuted #SoMe, a biting satire which skewers the rampant, over blown, buzzword bingo-laden idiocy of social media, its personalities and, as well, how it has brought out the pettiest of behaviors in people and caused journalism to sink to a new low. At the same time, the hour and 15-minute documentary-style video also examines some of the things social media has forever affected (both positively and negatively) such as the way we communicate with each other, authenticity, privacy, anonymity, friendship and purpose. How Brand Advocacy Can Fuel Your Social Business If you're reading this, it's quite likely you understand the power of social media and what it can do for your brand or the brands you work on. But what about everyone else outside marketing? Do they understand what social media can do for a business? Do they really get it? Do you know how to explain it to them? Advocate marketing company (don't you love the buzzwords wee in this business invent?) SocialChorus (and how about the company names?) is out with a whitepaper entitled Transforming Employees Into Advocates that will help you explain how to use social media to turn your brand into a social business and how every employee can advocate for the brand. Download this whitepaper now to learn how to empower everyone in your company to become a stellar brand advocate Following Verdict, 'Trayvoning' Hits Social Media Again Leading up to the Zimmerman verdict last Friday, Trayvoning, or the act of photographing oneself in the position of slain teen Trayvon Martin hit a fever pitch across social media. Much like planking, Tebowing or Kaepernicking but lacking any sense or humor, wit or modicum of sensitivity, Trayvoning initially appeared last year just after the crime was committed. Images, which insensitively mock the 17-year-old's death, depict mostly white teens laying on the ground wearing a hoodie and holding a can of iced tea in one hand and a bag of Skittles in the other. How to Get Real ROI From Social in FIve Steps If you're like the majority of marketers worldwide struggling to prove ROI from your social efforts, we have good nes for you. Check out this five-step plan to make proving ROI a breeze. Taking into account the collective insights of over 2000 of the world's leading brands, this Bazaarvoice report, Real ROI from Social in 5 Steps, will show you how successful brands and retailers capture results and prove social ROI. In this whitepaper, part of the Adrants Whitepaper Series, you'll learn how to: The Importance of Collaboration in Real-Time Marketing When Oreo placed its Dunk in the Dark ad in social media channels immediately following the power outage during the Super Bowl, real-time marketing was brought to the forefront of the marketing community. David Berkowitz, then-director of emerging media at Oreo agency 360i (and now CMO at MRY), stressed that care must be taken to properly collaborate with key decision makers in order for real-time marketing efforts such as Dunk in the Dark to be successful. To move at the speeds required by real-time marketing, you need fast-moving teams powered by key decision makers and you need collaboration processes firmly in place. There is no time for lengthy approval processes. Bar Refaeli Strips, Apple Facepalms, DOMA Celebrated, Cannes Critiqued - Bar Refaeli strips down to her lingerie again for a new Passionista ad campaign. - This Digiday article explores the belief among young agency employees that it's the agency itself which causes them to job hop so much because staying doesn't allow them to move ahead. People...same shit, different decade. Nothing has changed in 30 years. - Apple's new ad campaign isn't impressing the critics nor the public. - The Sun has rounded up what they deem to be the sexiest TV ads of all time, all of which have been covered here on Adrants over the years (Except the 1992 Cindy Crawford Pepsi ad as that was before our time.) - Social media erupted with joy yesterday in reaction to the Supreme Court's decision to strike down the Defense of Marriage Act and California's Proposition 8. Nik Wallenda Grand Canyon Crossing the Week's Most Tweeted TV Event Nielsen's SocialGuide has launched a new weekly analysis of Twitter-related social media activity in relationship to 240 TV channels. Topping the charts this past week with over one million tweets was, of course, the Nik Wallenda Grand Canyon crossing. Rounding out the top ten were Pretty Little Liars, The Voice, Love&Hip Hop:Atlanta, Teen Wolf, WWE, The Voice Final Performances, The Wanted Life, Girl Code Compliments and Gril Code Public Displays of Affection. No One at Cannes Lions Needs to See This Planet Fitness Campaign In reaction to a recent survey of 7,000 U.S. mothers which found 42% suffer from "Pinterest stress," Planet Fitness, purveyor of the Judgement Free Zone and No Gymtimidation philosophy, aims to help de-stress the web with No Pintimidation. It's a Pinterest-based effort that starts by pinning perfectly imperfect images that people can feel good about. The effort was developed with Philly-based agency, Red Tettemer + Partners. Is Your Brand Over-Sharing? Sharing, sharing, sharing. It's all the rage right now among brands that have discovered the power of social media and what it can do for them. But is there such a thing as oversharing? Can a brand become too active in social media channels for its own good? Can this harm any bond that has been made between consumer and brand? Author, speaker and social media consultant C.C. Chapman weighs in on that dilemma: "Everyone assumes there is a magic formula to answer this question and the truth is that there isn't. I have years of experience developing award-winning content for clients and for myself and the one thing I know is that if it is one piece of content or a million, it doesn't matter if it does not create an emotional response from your hoped-for audience. If what is created doesn't educate, entertain or inspire them, then nothing else matters." And so it would seem, oversharing is relative and to be determined based on a individual situations in which the brand participates - as well as how that content connects with a brand's audience. A slippery slope of sorts. 
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