How to Use Social Media to Understand and Engage Your Customers

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For decades, businesses have relied exclusively on the most conventional forms of marketing. But today, most of their audience uses digital media platforms.

The Digital 2020 report by The Next Web found that nearly 60 percent of the world population is online, while the number of social media users have reached 3.80 billion by Jan 2020.

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by Steve Hall    Apr- 7-20    
Topic: Social



Why Brands Should Consider Micro-Influencers

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If you are at least somehow related to marketing, you definitely have heard of those odd "influencers". Influencer marketing is a quite promising concept, adopted by lots of specialists. Perhaps you even watched some fierce debate whether using influencers is good or bad for brands.

It is a well-known fact that people are more likely to trust other people and not some messages of another faceless corporation. We always seek for advice from those we care about, or those who we respect, or the characters, whose example we follow. Marketers call these people "influencers" - those who can influence the opinions of their followers.

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by Steve Hall    Mar-18-20    
Topic: Social



10 Instagram Campaign Ideas to Boost Your Sales

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According to the Small Business Administration, in 2018, there were over 30 million small businesses registered in the US. And that makes over 99% of all US businesses.
The vast majority of these are small operations where the owner does pretty much everything on their own without any employees. Others are large operations that have up to 500 employees.

The one thing all you business owners have in common is that you are all looking for that next sale.

You've most likely figured out by now that Instagram is an essential tool for your content marketing campaigns.

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by Steve Hall    Mar-18-20    
Topic: Social



Top Tips for Managing a Social Marketing Strategy

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Social media has become a huge thing in the modern world. Just a few years ago, social media management was not considered as important by the mainstream media. However, with the penetration of the Internet and smartphones, social media has become huge. Research shows that 7 in 10 Americans today utilize social media, compared to 5% 15 years ago. Businesses cannot succeed today without investing in social marketing. While knowing the essence of social media is critical, developing a social media marketing strategy is more important. The following are tips that can assist to establish a strong social marketing strategy for a business.

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by Steve Hall    Feb-18-20    
Topic: Social



Brands That Hire Influencers For Inauthentic Insta-Tourism Do Disservice to Customers

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Today's hyper fluidity of travel, connectivity and social media sharing make living the millennial dream of international and exotic travel experiences an easy reality. Unfortunately, a deeply troubling facet has emerged from that world that I can no longer be silent about - called Insta-tourism. And yes, I can legitimately complain about this, because I myself am a millennial.

Let me explain. Recently, a friend and I embarked on a trip to Southeast Asia, and in planning the trip, we did what most millennials these days do - we built our itinerary by hunting for the most popular geotags and added them to our extensively-tabbed and color-coded Google Doc. Full disclosure: the Google Doc had nothing to do with being millennials; it was because of my extremely detailed personality.

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by Steve Hall    Feb-10-20    
Topic: Social



Top 5 Misconceptions about Influencer Marketing

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Marketing gurus often caution businesses about the pros and cons of influencer marketing. According to digital marketing companies in dubai, US and across the globe, those businesses who invest in influencer marketing are actually giving the control over their brand's overall image to a bunch of enterprising millennials where the final outcome can not be predicted beforehand.

In case you share the same views about influencer marketing mentioned above, then you might be a victim to the false notions of digital marketing. Contrary to the general perception, influencer marketing is actually a safe and reliable form of e- marketing which is crucial for businesses to survive and remain relevant in today's fast and competitive digital age.

In this article, we will discuss the top 5 most common misconceptions about influencer marketing:

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by Steve Hall    Jan-14-20    
Topic: Social



Facebook Marketing Tactics To Launch Your Small Business

What is the primary goal of marketers on social media such as Facebook?
The right answer is:

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With the increased usage of Facebook, marketers are getting unique opportunities to outgrow their business on this platform. They are implementing the latest trends and practices which could give their organization the right exposure.

In this scenario, why shouldn't a small business like yours utilize this opportunity for grabbing a larger market share?

Many small business owners have also acknowledged that Facebook marketing is a proven marketing strategy to outreach the audience, when appropriately implemented. The effective marketing tactics going round in the Facebook platform could help you to make the right mark and outsmart your competitors.

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by Steve Hall    Jan-10-20    
Topic: Social



8 Reasons Why TikTok Could Be The Next Big Thing For Brands

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TikTok is a great tool that synchronizes with the younger audiences and has racked up millions of downloads globally. Big brands are effectively using TikTok for its brand awareness rather than generating traffic or leads and Marketers promote their brands on different channels to attract required and relevant customers. Brands need to be creative and innovative to truly gain attention from the audience.

TikTok helps brands to engage the younger audiences by showing the lighter sides of the brands through funny videos, challenges and other major strategies. Start branding and promotion through TikTok as an effective medium, get maximum reach at least investment.

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by Steve Hall    Dec- 5-19    
Topic: Social



How to Grow an Instagram Profile with User-Generated Content

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User-generated content has proved to be a very valuable resource for many brands. It has delivered incredible results when it comes to Instagram for its visual nature. UGC makes Instagram profiles more believable and accessible to new users. Using UGC for growing your Instagram profile can be a great idea for quick and effective results.


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by Steve Hall    Nov-14-19    
Topic: Social



Protecting User Data: How Close is the US to its Own GDPR?

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The use (and misuse) of user data has only been thrust further into the spotlight, not only with new laws taking effect in many countries but also thanks to a slew of high-profile scandals, such as Cambridge Analytica. With the ongoing consequences of data breaches, people are demanding more transparency around how their data is used.

That's as true of the US as it is of any other country. And, on the back of public pressure, several states have implemented (or are in the process of implementing) regulations which share broadly the same goals as the European Union's General Data Protection Regulation (GDPR).

As these laws, and the wider data transparency movement, gather momentum, there's increased speculation around how far out the US is from adopting its own GDPR-style legislation at a federal level.

Companies need to start asking themselves how ready they are for the laws in place and how ready they'll be for any federal laws that may be instituted around data privacy.

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by Steve Hall    Sep- 3-19    
Topic: Social