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Target Turns Tweets Into Everyday Collection Runway Show Well this is pretty interesting. On January 24, Target had a live fashion show which involved models reading tweets from people while holding products from Target's Everyday Collection. To participate, people could tweet their witty commentary with the hashtag #everydayshow and the models would stut thr runway and read the tweets. You can see a highlight reel below. Why All Media Is Social Media
The new social web - like it or not - demands a shift in marketing methodology that rewards creativity and a willingness to engage with customers in new ways. It also lends new opportunities to digital marketers everywhere In this report from Gartner, part of the Adrants whitepaper series, you will learn: 10 Super Bowl Ad Campaigns That Rocked Social Media Catch any of the Super Bowl last night? I mean the football game and not the commercials you have been anxiously waiting for all year. The Super Bowl may be the biggest time of the year for football fanatics, but believe it or not, sports fan or not, you may find yourself glued to the TV watching the latest and greatest commercials from our favorite brands. A recent study by market research company Lab42 shows that 39% of respondents look forward to the commercials more than the football game. That's 44% of women and 41% of men according to the study. So what makes these commercials so much more appealing than other times of the year? If the Super Bowl Were The Social Bowl, Coke Would Win There's just one problem with this infographic from Shift which takes a look at social activity for brands as if the Super Bowl were the Social Bowl. The Super Bowl hasn't happened yet. Conversation on social platforms could be completely different come Sunday as compared to this week's lead up conversation. In addition, does killing it in social media really mean you're crushing it from a revenue perspective? Yes, there are analogies to be made and correlations to be considered. But these sorts of data grabs too often feel like playful ploys at generating awareness and publicity for the infographic creator rather than an offer of information that's actually valuable. How Subway Should Have Responded to the 11 Inch Sub Kerfuffle As you may have read, a Perth teenager, reportedly Matt Corby, posted a picture (which was Liked 100,000 times before disappearing) of a footlong sub with a tape measure on it showing the sub just 11 inches long. Predictably, an epic firestorm ensued on social media. And some responses by Subway don't seem quite as genuine as they should. Subway Australia responded (post that begins with "Who LIKES the sound of free avo on their sub?!") to the swirling tempest in a teacup by saying, "With regards to the size of the bread and calling it a footlong, "SUBWAY FOOTLONG" is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length." On its Facebook pages around the world, Subway is responding but many of its comments are simple deflections and reiterations of the fact the sub is simply called a footlong but that baking processes can affect actual length How to Quantify Social Media Engagement in B2B Marketing For the past five years or so, social media has been all the rage. It's the cool, now not-so-new shiny toy that routinely makes its way into just about every new business and client presentation. Brands have slapped up Facebook pages, opened Twitter accounts, pounced on Pinterest, queried Quora, lapped up LinkedIn and given Google+ a gander. But does any of it work? As is always the case with new marketing tactics (and old, as well), the question comes down to ROI; where did the money go and how did it affect the bottom line of the business? Here is one company's approach to answering that question. How to Crush Your Competititors With Social Media in 30 Days Social media is a competitive landscape that many argue can make or break a company's marketing. Social Media in the U.S. has increased 356% in six years. These days the question isn't should you use social media or not. It's is your use of social better or worse than your competitors? Inbound marketing company HubSpot has published an eBook, How to Crush Your Competitors on Social Media in 30 Days, which will teach you the following: Hunter Boots Offers Free Footwear to Weather Picture Posters Working with We Are Social, UK-based Hunter Boots has created a Facebook app, Together Through Any Weather, that asks people to post weather pictures. Each day, the brand will choose its favorite picture and award that person its prize of the day; various clothing items and footwear. 55 Brands Rocking Social Media with Visual Content Remember that saying "a picture is worth one thousand words? Well that notion plays well in social media just as it does everywhere else. To help you get a sense of just how important visual media can be and how brands are using imagery today, inbound marketing company HubSpot has compiled this list of 55 brands killing it with visual content on the top visually-driven social networks. Use this for inspiration to launch your visual content strategy. Jell-O Aims to Prevent Mayan Apocalypse Jell-O, aiming to "fun things up" and save the world from ruin on December 21, is making an offering (see the video below) to the Mayan Gods with...Jell-O pudding. And in accordance with their aim to "fun things up," the brand is hosting a contest. Through Dec. 20th, 12 daily winners will be randomly selected to win $100. To be entered, people can follow @jello, tweet what they want to do before the word ends and include the hashtag #funpocalypse. 
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