How Instagram Reels Have Made Instagram A Crucial Social Platform


Instagram is a social application that is known for introducing new features to its application with time. This is one of the vital reasons behind the staggering rise in the user base of this social application. Now, Instagram has introduced a new feature, Instagram reels that have garnered the marketer's attention and Instagram users.

Drive Gen Z With Instagram Reels:

Instagram Reels has a duration of 15-seconds. Reels can be utilized as a medium to drive Generation Z. Because this age group is intrigued by the short-duration video content. Hence, reels can be used as a medium to drive Generation Z towards you. Notably, Instagram reels possess the exact characteristics of TikTok, which has nearly 41% of its total user base as Generation Z. So, If your target audience is this age group, then you should frame your strategy around Instagram reels and post consistently on your brand page. With Trollishly you could fuel-up the reach of your reels.

Influencer Marketing Will Surge Further:

Every one of us is aware of how TikTok has sustained as a hub of influencers. The platform paved the way for the emergence of many influencers. Now, the TikTok influencers who have even millions of followers are thinking of making a shift to Instagram reels due to the instability of TikTok. Because currently, TikTok is witnessing a backlash from global countries based on various factors such as false handling of user data and non-monitoring of its content. India, which was one of the vast markets for TikTok, had recently banned the application. Thus, this social platform's unstable nature has appalled the influencers about their future due to which they have started to make a move to Instagram reels. Hence, Instagram will turn into the home of influencers in the coming years. Since influencer marketing is the most sought after social media tactic, the emergence of many influencers on this social application will make it much more crucial. To uplift your business through influencers, you must go with the right influencer who could match your brand tone.

Create Intriguing Reels At Ease:

Instagram has not laid any hindrance to its users in creating an Instagram reel of their choice. You can edit a standard video according to the characteristics of reels and upload it to the reels. It gives complete control to its users in creating engaging Instagram reels. It allows users to use the Instagram music library where you can find a ton of soundtracks across various genres. You can choose the one that will ultimately resonate with the visual. You can also amplify your video's quality by going with the Instagram effects gallery, which has many effects. You can pick the effect that perfectly fits with your Instagram reels. Thus, you can create an impressive Instagram reel without having to strive much. You can also fast forward or slow down the reel. Therefore, you can also adjust the speed of the reels as per your choice. So, all you have to do is ideating concepts for creating stellar reels. The features that are available to use in the Instagram reels itself help you to craft intriguing reels.

Try To Get Into Explore Tab:

Explore Tab on Instagram is known for enhancing the visibility rate organically. It even helps to generate new leads at ease. It allows people to explore new content from the pages they haven't followed before. For instance, if any of your reels performed well among your viewers, Instagram will prioritize it and take it to the explore tab of the people who will be intrigued by your content. Thus, you can enhance your brand awareness since your reels will be available in the Explore tab of the people who do not follow you.

The Way OTT Platforms Utilize Instagram Reels:

OTT platforms are leveraging the Instagram Reels in the best possible way. For instance, if they are looking to promote a new series or a movie, they will choose the most engaging clip from it and promote it through Instagram reels. Thus, the people will be driven by that intriguing 15-seconds reels from the movie no matter how the movie actually is. You can take advantage of Instagram reels in such a manner that will make your reels successful and have a vast reach.

How Have Instagram Reels Gained Momentum?

Instagram Reels have gained a vast reach since the time it was launched. Many companies have started to promote their products through Instagram reels. Rather than Instagram stories or IGTV, they are giving immense importance to Instagram reels. They immediately shifted to reels because they mostly feel that they could easily convince Generation Z through the Instagram reels. Such is the potential of Instagram reels.

I hope you are aware of how efficient TikTok is as a social application. It had grown at an enormously fast pace turning into one of the leading social applications within three years. It is pertinent to mention that reels also possess the same characteristics as TikTok. So, it will have the same capability as TikTok had in driving people. Thus, Instagram reels will turn into the driving factor in making new people use its social application. At present, a consistent number of brands have started to have their complete focus on Instagram. They are asking the influencers with whom they have collaborated to promote their brands to concentrate on reels. Thus, all these factors will improve the consumption rate of the reels.

Wiser Move By Facebook:

Two years ago, Facebook introduced Lasso that had the same characteristics as TikTok. But it did not receive the expected reception. Its user base almost remained the same without showing much improvement. Moreover, it was introduced as a standalone. During the beginning of this year, Facebook shut down the Lasso application. After learning lessons from the previous move, it has launched Instagram reels, which is incorporated into the Instagram application. Today, this feature is user-friendly and has garnered a good name for it. Moreover, this feature's advent has turned into one of the significant factors in the surge in the user base of Instagram at present.

Wrapping Up:

Instagram is always appreciated for adapting itself according to the emerging trends. Instagram stories and IGTV got added to its application due to its such approach. It adds new features to its application as per the transformation in the interest of the users. Now it has added Instagram Reels to its caliber, which is propelling the user base of this social application. Thus, reels will evolve into a significant marketing medium in the coming years. Therefore, with the advent of reels, Instagram will sustain its userbase and have consistent growth.

by Steve Hall    Dec- 8-20   Click to Comment   
Topic: Social