American Apparel Makes Friday Masturbation Day

Having followed the American Apparel campaign for some time, Copyranter reacted to the latest iteration with the following headline, "It's Friday. Why Don't You Masturbate." One can't ask for a better headline when it comes to discussing American Apparel campaigns which, for a long time, have been one step above porn. It's just Dov Charney's way and who are we to complain. Sex is supposed to sell, right?

Helmet-Wearing Sex Partners Convey Peugeot Sexy Time

Ever feel rushed during sex? Or, perhaps feel it's a bit too rough? Apparently, that's the vibe Peugeot is tapping into with this print campaign that features lovers in helmets in case, well...

We're not sure but we'd love to do it in an all-white room like that sometime, if only for the purity of it all.

Alluring Videos Turn Heads, Become Video Ad Model

Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.

Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.

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It's Totally Normal to See A Lingerie-Clad Model On A Subway Door, Right?

Hmm. Looks like this girl forgot to take a shower before commuting to work. But, no matter. Axe is there to help offering hot women scantily clad in black lingerie free showers on their way to work...or something like that. While facing this commuting oddity, overexcited teenage boys should be wary of their appendage as the doors close. Or something like that. Anyway, where there's an Axe product, a barely dressed female is sure to be nearby.

Maggie Gyllenhaal Sexes Up (Down?) Agent Provocateur

When we think of Maggie Gyllenhaal, the first thing that comes to mind isn't usually an Agent Provocateur campaign full of black lingerie and provocative sexual imagery. Granted, she did offer herself up as an office fantasy to James Spader in Secretary and played a trampy, hardnosed, harlot-like, character in SherryBaby but we still think of her as the wise-ass younger sister to real-life brother Jake in the atmospherically fantastic Donnie Darko. So it is with a bit of WTF we react to her appearance in the lingerie maker's latest campaign.

In the campaign, she seems to carry an air of 20's flapper but that's crossed with a dose of S&M, coy cuteness, subservient subjugation and playful elegance. It's got something for everyone.

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No, Man, She Doesn't Fondle Your Boxers While You're at Work

JBS, which focuses on men's underwear, recently fell into the disfavor of Norwegian consumer association Forbrukerombudet, which determined its current run of ads are discriminating toward women.

Before the effort that got them in so much trouble (see left), JBS conducted a whole campaign in which women wore men's underwear, under the premise that dudes just don't like looking at other dudes.

Most of the imagery in the last campaign was pretty cute, and maybe woman-empowering in some weird way. More realistically, the spots probably brought the homefront to mind - at some point or another a girlfriend is likely to don her man's accoutrements. We just like doing that kind of stuff.

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'Foobs' the New Female Objectification Advertising Tactic

Oh the hell with all that crap about objectifying women in advertising. Oops. Did we just say that? Well, not really but Bodog kinda does in its new, and we think very hilarious, new video promoting its Bodog Fantasy Football. Maybe some of you have seen that old movie Weird Science in which some hottie appears to a bunch of geeks. Well, this video follows the same idea but when Bogog's hottie appears from the closet, climbs onto the bed of a droolingly transfixed guy and takes off her shirt, she unleashes a pair of boobs like none you've ever seen before.

Just as the Heineken DraughtKeg fembot combines beer and hottieliciousness , Bodog offers up the perfect combination of football and an entirely different form of hottieliciousness. The kind only a fantasy football obsessed guy could conjure from within.

Naked Muddy Models March For Dutch Mall

The headline pretty much says it all because there isn't much else going on in this commercial for Dutch shopping Mall Batavia Stad. Our friends ovr at Fresh Creation don't see the connection. Neither do we. Do you? (Here's your chance to get all conceptual)

Lifestyle Condoms Offers Enrique Iglesias $1M to Model Condoms

OK, this is weird. Apparently, Enrique Iglesias is small. As in small down there between the legs. Small as in most condoms are too big for him. Why anyone might publicly admit to this as Enrique does to Esquire saying, "I can never find extra-small condoms, and I know it's really embarrassing for people - you know, from experience" baffles us a bit.

Reacting to this public statement, Lifestyles Condoms says it will guarantee Enrique one million dollars if he agrees to try on and model the varies sizes Lifestyles offers. If he agrees, photos of the condom fitting session will appear on the manufacturers site and on the packaging of the product the fits Enrique properly. Of course, we think the photos that do appear, won't be blatantly showing Enrique in all his extended glory.

Perhaps not being so big has its advantages. After all, with a girlfriend like Anna Kournikova likely causing "extentions" 24/7, it might be a good thing not to have to take your pants off every time one of those "extensions" decides to occur. Especially in public.

So will Enrique take the bait? Unlikely but at least Lifestyle condoms will get some press. And, we'll have yet another excuse to show you a picture of Anna. Oh, and Enrique too.

Bus Back Ad Causes Drooling, Admiration, Anger. Pick One

If you were driving behind a bus that had this Bee Lee model emblazoned across it's back, would you:

A. Revert to the age of 14, start drooling, fiddling with yourself and ultimately slam yourself into her ass...er, crash into the bus?

B. Serenely admire the exquisite beauty of the models body and appreciate it for a higher art form?

C. Act like a crazy cause group freak and report Bee Lee as an appallingly insensitive company guilty of objectifying women?

Seriously, we really want to know.