One really has to wonder what goes the mind of a creative when the result is a poster like this one for Sephora. And let's not forget the minds of the people who approve the work as well. Either they are oblivious to the "other" meaning of imagery such as this or they can't help but celebrate the dirty little thoughts which float about their mind and wallow in the sadistic pleasure of watching this work make its way through the approval process.
Six years ago, Vodafone ran an ad that, to some, carries the very same connotation as this Sephora poster. As we wrote back then, the the visual in the Vodafone ad was "an expression of joy following receipt of a certain climatically delivered thrust of Christmas excitement."
How would we describe this Sephora poster? We're not sure but it's clear to us this is definitely not a representation of how most women would apply lotion to their face. Especially a quart's worth of gooey white stuff while their mouth is wide open. That is unless they are in a certain line of work which lauds this sort of behavior with praise, fame and money.
Now this is funny. Three years ago at ad:tech San Francisco while on our usual mission to properly capture the essence of the trade show floor, we captured this shot of a hot looking woman who, by all accounts, had to have had the highest number of eyeballs view her badge over the course of the conference. In addition, that strategic badge placement was enough to garner her, and the company she represented, GenieKnows, a repeat appearance on Adrants in a story entitled In Defense of Booth Babes and Why They're Here to Stay.
Jump forward three years and the all but forgotten woman has reappeared in an online ad on the Coloradoan website promoting a medical bill and coding degree. Of course, it's clear the woman has no idea she's in this ad and permission was certainly never given by us to use this photo in an online ad but this sort of thing happens all the time.
Israeli model and sometime actor Bar Refaeli will be featured in a new Spring/Summer 2011 campaign for the Passionata lingerie brand. Refaeli was also featured in the brand's Autumn/ Winter 2010 campaign.
The curvaceous model can be seen sporting all manner of undergarments in the new campaign. She even hops into a laundry basket...with heels on no less.
Heated bus shelters, stupid banned Super Bowl commercials, Canada's love for truth in advertising, Advertising Age's hissy fit over banned Super Bowl commercials, Yahoo's undying commitment to survival, GoDaddy's nw GoDaddy Girl, hot office management staff, Subway oddities, sites that make it easy to quit your job and movie trailers that take over the Super Bowl are front and center in this week's top stories here on Adrants.
1. Caribou Coffee Bus Shelter Oven Warms Commuters
2. FOX Says No to Ashley Madison Super Bowl Ad
3. Canada Calls For Truth in Advertising
This week's top stories on Adrants caused us to ponder whether or not Kraft's choice of Ted Williams was right for the brand, get excited about the lowly bus shelter, laugh at sharks, admire the T-Mobile babe mock AT&T and Verizon, engage in a bit of voyeurism, revisit childhood with Audi's use of "Goodnight Moon," look at lingerie once again, watch advertising get Cheezberger'd, revisit Kim Kardashian's cleavage and wonder how the hell that family got so famous and, finally, once again, listen to yet another researcher tell us using celebrities in advertising is a waste of money.
And in other important news...that voyeuristic video of Mark Ronson's girlfriend, Josephine de la Baume, prancing around a hotel room wasn't shot by some pervert but by Agent Provocateur, all to announce her selection as the new face for the brand's Spring/Summer ad campaign.
Not, of course, that this wasn't an obvious move by a brand in the first place. After all, who prances around a hotel room in their lingerie with the shades open. Not to mention walking around with a hand bra while peering out the wondow to see if anyone is spying. Um, pull the blinds maybe?
Anyway, there you have it. Josephine de la Baume is the new Agent Provocateur hottie. We can guarantee you'll be seeing a lot moe of her in the coming months.
- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.
- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.
- Microsoft has placed it's $1 billion media business into review. May the best shark win.
- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.
- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.
Oh those Jersey Shore characters. They're just everywhere these days aren't they? While Snooki seems to get most of the press, we can't forget about Sammi "Sweetheart" Giancola. And what with every last celebrity launching their own fragrance line, you can just guess where this is going. Yes, Giancola is launching a fragrance developed by Dangerous which will hit stores just in time for summer.
Giancola, who appeared on Good Morning America this morning to tout the new season of Jersey Shore as well as to hype the fragrance, will shoot a commercial next week to promote the launch.
Cats, breasts, little girls, Tehmeena Afzal, Twilight, SEO, law school, cheerleaders, stewardesses, time travel, guns, Christina Aguilera, men who smell like you want your man to smell like, Lindsay Lohan, thongs, six packs, cup sizes and, surprise, the use of sell to sell in advertising. That's the list of topics that top the top stories here at Adrants for 2010. Relive all this and more with our list of the top twenty stories of the year below:
1. Cat Unleashes Ample Breasts in Public Market
2. Should Marketers Eliminate Sex As An Advertising Strategy?
3. Tehmeena Afzal Lends Her Giants to the New York Giants
4. Little Girl Spawns Dance Craze For Samsung
5. Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign
Tehmenna Afzal is, again, showing her love for New York-based sports. In late October, Afzal lent her considerable assets to the New York Giants for a video that we said could "only be described as one of the sexiest football-related videos you will ever see."
Well, she's out with another video. This time, for the New York Knicks which, like before, can only be described as the sexiest basketball-related video you will ever see. And the basketball in this video can only be described as the luckiest basketball ever to have been inflated.