Push-Up Bra Model Strips to Reveal...OMG!!!

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Not nearly as elegant as androgynous model Andrej Pejic selling push-up bras for Dutch retailer Hema and -- let's be honest -- not really trying to, Japanese lingerie brand Wacoal employs a bit of a curve ball in this commercial for its own line of push-up bras.

Buzzfeeds' Copyranter feels the ad is a bit too long and drawn out. We think it works. It keeps you wondering...or not wondering until, well, you do begin to wonder what's happening. And that intrigue is what makes it, and any good ad, interesting.

Almost 3 million YouTube viewers seem to agree.

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by Steve Hall    Aug- 6-13    
Topic: Racy



Penelope Cruz's Agent Provocateur Video Sizzles With Objects of Lingerie-Clad Desire

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When you first view this Agent Provocateur video created by Penelope Cruz, you might roll your eyes and utter, "Right. Another douchebag wearing sunglasses inside ogling women like he's shopping for furniture." But once you get to the end and the reveal is made, all makes perfect sense. Men have a very vivid imagine and a significantly jacked up impression of themselves. Totally normal.

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by Steve Hall    Aug- 2-13    
Topic: Racy



Jenny McCarthy Doesn't Smell Like an Ashtray in These Blu eCig Ads

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Jenny McCarthy, who recently unleashed her breasts for Carl's Jr. can now be seen pimping Blu e-cigarettes in a television campaign breaking August 5. Making note that while dating "smelling like an ashtray isn't the ideal aphrodisiac," McCarthy talks about how smoking e-cigrettes have made her feel better about herself and have eliminated the guilt associated with smoking.

The ads, and associated webisodes introduce a new Blu eCig Starter Pack, packaging that recharges the eCigs.

With tobacco companies getting hit from all aside, the eCig business is projected to grow to $1 billion in 2013. And Blu already has a 40% share of the market.

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by Steve Hall    Aug- 1-13    
Topic: Brands, Campaigns, Celebrity, Racy



Kelly Bundy Rocked the Miniskirt But Christina Applegate Rocks Fruitwater

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OK, First of all, Christina Applegate is 41. Let that sink in for a minute. 41. Got it? 41. It seems just yesterday she was 18, all sexed up as Kelly Bundy wearing tight miniskirts and crop tops on Married With Children giving men of all ages something pleasurable to think about while trying to go to sleep on a lonely night.

At 41, the woman is still scorchingly hot but as a mom she tends to shy away from the short skirts and crop tops preferring, instead, more conservatively elegant mommy-wear.

Now, Applegate can be seen in a new Zambezi-created campaign for Coca-Cola's Glaceau Fruitwater, the brand's zero-calorie fruit-flavored line of water.

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by Steve Hall    Aug- 1-13    
Topic: Campaigns, Celebrity, Racy



This Hot Chick Selling Swimwear Is Not Part of the Publicis Omnicom Merger

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Just to be clear, given all the obsessive coverage of the the Publicis Omnicom merger, not everything in the world has been swallowed up by Levy and Wren. And while it might seem that way perusing any news source, industry-related or not, we are here to assure you the world will go on whether or not this merger gets blessed or not.

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by Steve Hall    Jul-30-13    
Topic: Racy



Underwear Brand Paints Politicians on Brazilian Boobs

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You've gotta love breastvertising. After all, who doesn't love breasts? Men can't help but ogle them and turn into blithering idiots in their presence. Women can't help but stare so as to size up their own assets. Frankly, with everyone on the planet obsessed by them, it's the perfect ad median.

So it makes perfect sense that every once in a while a brand decides to capitalize on our boob obsession with some witty advertising. This time, it's Brazilian lingerie brand Hope that's having a bit of fun on a few pairs of pendulous breasts with some political figures.

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by Steve Hall    Jul-24-13    
Topic: Racy



Stephanie Gilmore's Dad Defends Her 'Sexploitation' Roxy Ad

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Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.

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by Steve Hall    Jul-15-13    
Topic: Campaigns, Racy, Trends and Culture



Calvin Klein Proves Rooney Mara Has Teeth

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Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.

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by Steve Hall    Jul-12-13    
Topic: Brands, Campaigns, Celebrity, Racy



Roxy Surfwear Brand Video Dubbed 'Softcore Porn'

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Australian surf and swimwear brand Roxy is in hot water over a recent promotional video for its Biarritz event that features a blond surfer rolling around in bed wearing only her underwear and then taking a shower presumably naked. The video has been dubbed "softcore porn" by some.

While some may see it that way, Roxy explains the video is simply a competition to guess the surfer's identity. Reports state five-time world professional surfing champion Stephanie Gilmore or South African professional surfer Rosy Hodge are the featured blond in the video.

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by Steve Hall    Jul- 8-13    
Topic: Racy, Video



Blush Introduces Edward Snowdon-Themed Lingerie Ads

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Courtesy of Berlin-based Glow, we have a couple of ads for Blush Lingerie that have fun with the terms "undercover" and "prism." There's really nothing more to say other than wallow in the wit of yet another lingerie brand jacking culture for profit.

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by Steve Hall    Jul- 1-13    
Topic: Racy