This Model's Underwear Will Horrify You! And Make You Run Out And Buy New Underwear


Ah, the double standard. Men seem to get away with a lot more than women when it comes to fashion. While it's completely acceptable for a guy to show up to an event in jeans and a t-shirt, God forbid a women show up in anything less than a form fitting, cleavage-bearing cocktail minidress and a pair of high heels.

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by Steve Hall    Dec-17-13    
Topic: Racy

Two Huge Mistakes to Avoid When Creating A Brand Video


We've watched this video three times and still don't know what we're being sold. We're not quite sure what it is but something must be distracting us from the video's main message.

Apparently, we're not alone. Pretty much every YouTube commenter has no idea what the video's about either.

Attention brands. No disrespect to anyone but be careful who you cast as your spokesperson...and how you dress them. You may not get the results you expected.

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by Steve Hall    Dec- 9-13    
Topic: Racy, Video, Worst

Hundreds Disrobe And Roll Around on Giant White Sheets to Promote Health Brand


UK-based Man + Hatchet has created a beautiful stop motion video consisting of naked people who helped tell the story of Sam, a man who isn't a fan of his body. The army of nudity (which really isn't NSFW since it's shot from a distance) form an illustrated story touting the benefits of exercise for health brand Withings. It's like a kid's story book except with naked people. Tasteful naked people of course.

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by Steve Hall    Dec- 5-13    
Topic: Racy

Strange Braun Ad Makes Woman Shave Before She Dons Glass-Encased Dress


We've never had this happen to us to we guess we'll have to ask the ladies. Have you ever had your closet put it a giant "Stop" message in front of you before you reach in to select your dress for the day? The woman in this Braun ad gets a stop message seemingly because she has not shaved herself smoothly enough to be "allowed" to don the dress. Or because the computer that controls access to her closet hasn't yet decided whether or not she's smooth enough to don the dress. Or something like that.

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by Steve Hall    Nov-21-13    
Topic: Racy

Kmart's 'Jingle Bell Junk' Urges Men to #ShowYourJoe


You know, after seeing Kmart's Draftfcb-created Ship My Pants and, to a lesser degree, Big Gas Savings, you wonder what the agency could possibly come up with next that would be even remotely interesting. Well, George Parker be damned, the agency has delivered again with Show Your Joe, a co-branded effort with Joe Boxer.

In a ad, six men dressed in a tux on top and boxers on the bottom perform jungle belles with, yes, their junk. And this is how we sell underwear in 2013. Your grandmother will be horrified!

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by Steve Hall    Nov-18-13    
Topic: Brands, Creative Commentary, Racy, Strange

These Hand Jobs Will Put Your Latest Hand Job to Shame


As, ahem, hand jobs go, the gig is pretty straight forward. Not much skill is required. Unless, of course, you have the finesses of an elephant operating a bulldozer with a bear trap as a back hoe attachment.

However, when it comes to hands given the job of selling LG Smart TVs, the gig is a little bit more difficult and requires a bit more skill as you will see in these six, hand-powered ads illustrating epic battles for the remote.

Seriously. We've never before seen such skilled hands. The jobs these hands do are simply amazing. It makes regular hand jobs look, well, positively fruitless, limp and entirely unsatisfying.

Ukraine-based Escape created the...ahem...hand jobs.

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by Steve Hall    Nov-18-13    
Topic: Best, Racy, Strange, Video

This Lingerie Ad Is Like A Less Innocent Doublemint Twins Ad


Most lingerie commercials are, predictably, lame. They all involve some form of sexual connotation because, after all, lingerie, as well all know, isn't not made to be worn under your clothes; it's made to be flaunted as you undress and snare your objects of desire.

This commercial from ACW Grey, Tel Aviv for Israeli lingerie brand Delta is just as boring as all the rest -- until the end at which time we are given a, shall we say, less than innocent version of the Doublemint Twins take on things.

Much a like a morning after in Las Vegas, the woman in this ad wakes up and begins to piece together what transpired -- and with whom -- the evening prior. A lingerie ad from a woman's perspective. You don't see that too often.

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by Steve Hall    Nov-18-13    
Topic: Racy

Pinocchio Gets A Nasal Stiffy in HIV Awareness PSA


Loaded with double entendre, this French AIDS awareness campaign features a randy Pinocchio hooking up with a willing lady who asks Woody if he has any condoms. He replies, "No, it's fine. Don't worry." Which, taken one way, could be a perfectly acceptable answer since Woody is just a piece of lifeless wood.

On the other hand, here Woody is a metaphor for the 615,000 people in Europe who have HIV and don't know it...and should always wear a condom. After he tells his date not to worry, Woody sprouts a metaphorical nasal hard on which, we suppose, he should heed as a warning. Or engage in some sort of nasal sex fetish. TBWA Paris created the ad.

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by Steve Hall    Nov-11-13    
Topic: Racy

Ads Punk Men Who Don't Care What Hot Women Have to Say


Here's a completely different take on the hot-chick-in-advertising thing. Perhaps to teach a lesson to -- or punk -- all those Neanderthals with prurient thoughts (ahem), Hill Holliday crafted a witty campaign for Clark Bars in which hot women speak different languages while...looking hot.

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by Steve Hall    Oct-31-13    
Topic: Racy

Swedish Models Tell Men to Stop Wearing Underwear


Global fashion brand RevolutionWear has launched a new campaign in which beautiful Swedish models urge men to stop wearing underwear. Well, at least all types of underwear except for RevolutionWear's FRIGO brand underwear which is being introduced to America.

The campaign will include outdoor, events, digital promotions and retail merchandising in New York City, Los Angeles, and Miami. To coincide with the outdoor teaser campaign, 1,000 pairs of underwear will be given away in online sweepstakes.

Of the campaign's approach, RevolutionWear CEO Mathias Ingvarsson said,"Our goal in this campaign is to underscore that traditional underwear is dead and the conversation about a highly engineered new class of men's underwear needs to be started."

FRIGO's claim to fame? The FRIGO Zone; a perfectly formed mesh pouch to more effectively support men's packages.

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by Steve Hall    Oct-29-13    
Topic: Racy