Up in Calgary there's a bit of a furor over a billboard campaign promoting a new condo complex. At issue is the image and copy which consists of an almost upskirt shot of a woman in a miniskirt along with the words, "Look up... Way up."
The condo complex is being developed by ProCura which just finished restoring a sufragette home currently being used as a sales office for the new condo complex. Upon completion of the condo complex, ProCura has promised to turn the home into a community center for women's groups and a museum for the Famous 5, a group of Alberta women who fought for women's rights.
So...the complaint centers upon the disconnect between the work ProCura will do for women's groups and the campaign which some have labeled offensive.
28-year-old web designer Travis Gertz doesn't like the campaign. "My wife Rachel and I just got back from eight months travelling through the United States," he says. "The first thing I see when I get home is this offensive ad; it makes you embarrassed to be a Calgarian."
Thoughts?
- The ad campaign for the Sarah Polley Adrien Brody movie, Splice misled viewers into thinking it would be a horror click when, in reality, it was something else.
- Sony opens marketing spigot to combat iPhone.
- On June 23 during Cannes, Massive Music will celebrate its tenth anniversary with a party on the beach.
- Matt VanHoven is leaving AgencySpy where he was Editor for a position as communications director for New York agency Skinny.
- In fashion advertising, when out of ideas, shoot ass.
- W+K Portland's Jimm Lasser, Greg Rutter and Joe Staples give us a behind the scenes look at the making of the Dodge Challenger "Freedom" spot.
So...what is this World Cup-themed Lynx poster campaign trying to say? Soccer fans should be hot and female? A country's color should be incorporated into bra design? Having a thin waist and big boobs will guarantee you a slot in a Lynx ad? Soccer is somehow related to the crucifixion? Women with hot bodies but not-so-hot faces can be in Lynx ads too? Men only care about boobs?
Do tell, BBH UK.
- Need to find the best ferry to the Cape and Islands? Yea. There's an app for that.
- The Art Directors Club will host the ADC Young Guns 5+5 Thursday June 10 at the ADC Gallery. Five winners from ADC Young Guns 7 pick five creatives they admire, all 10 present their work Pecha Kucha-style: 20 slides + 20 seconds each = 400 seconds to tell their story.
- This billboard stinks. The billboard uses an attached fan to disperse charcoal and pepper fragrance from scented oil.
- Even more Amazon book review shilling.
- Bloomberg really wants Lebron James to come to New York.
- Rich media ads come to the iPad. Yawn.
- Deutsch is out with new work for Dr. Pepper featuring Michael Strahan.
- Watercooler Inc. has partnered with Fox Soccer to premiere EPIC GOAL, an all-new Facebook game that debuts today.
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Apparently a lot of people listen to country. But if you're a buyer, you already know this. But in case you don't or you're one of those internet geeks that thinks no one likes the genre, MTV/Viacom's CMT ant to make sure you realize 140 million Americans "get country."
Well, it's not hard to believe after all, what will all those flyover states getting in the way of the coasts, right? OK, that was mean. But it's still true.
Anyway, Barker/DZP is out with a new outdoor kiosk campaign. The kiosks have been placed in front of agencies in New York so if you haven't seen one already you soon will. And if the kiosk posters are to be believed, there's isn't a beer-bellied, Jack Daniels-swilling hillbilly in all of the genre's listeners.
Having viewed yet another truth interview commercial and made the decision not to bore you with it, we decided, instead, to share a different take on quitting smoking. And it has to do with readjusting to a life without smoking.
From GSD&M Idea City (wasn't plain old GSD&M good enough?) comes this Ad Council campaign for Legacy called EX. Along with two television commercials (see below), there's a website on which those who hope to quit an share their successes and challenges.
There's also radio, posters and branded air fresheners. See all the campaign elements here.
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"The campaign features three 30-second television spots that use the element of surprise to build excitement for the new Minnesota Millionaire Raffle game Each spot features a game-show-like host who wheels a large raffle drum into busy locales where unsuspecting patrons are encouraged to play an instant raffle. The spots are built on genuine reactions as people go from shocked and reluctant to actively participating and cheering"
Now that's some well-written PR copy. And we didn't have to go digging through a collection of attachments or ridiculously worded releases to find the nugget of information. Thank you, Colle+McVoy.
Now on to the campaign. Generally, we're not a fan of marketing stunts that involve random appearances in unlikely places. After all, if we're shopping, we're shopping. If we're eating, we're eating. Then again, you can't do stunt marketing (or most any kind for that matter...yes, we love you inbound marketing) without a little bit of interruption. So we can't complain much about this campaign.
The campaign also includes print, radio, outdoor, transit and mall. You can view the three spots here, here and here.
Two makes a trend, right? If so, kicking the shit out of diseases is no officially a trend. Not that the shit hasn't been kicked out of diseases before but last week's prostate cancer blob ass whipping from TBWA\Chiat\Day and this week's fingering of AIDS by acHe, Barcelona, Spain, I think we can safely say there's a trend a foot.
Nonsense or can we expect to see an army of high-heeled hookers stomping holes in a colon cancer character or needle-wielding clowns poking holes in women's boobs all in the name of eradicating breast cancer?
Sorry, just trying out a headline or two. As part of a project to live in and report from Detroit for a year, Time Inc. asked five local ad agencies, to come up with ads answering the question: Why would anyone smart, young, and creative move to or stay in Detroit? why Detroit is a good place to live. Crowdsource that vote now before the ads run in Fortune next week. Two thoughts: 1) Too bad Time Inc. didn't ask residents who work for a living outside agency glass palaces for their ad ideas and 2) Cute how global shops are thought of as local! Ennyway, can you do better than these? Leave your lines in the comments-I know you will.
Place-based marketing? Yikes. Something that would be at home in the Dept. of Ad Creep, Mediacy, Inc. has found a way to cover up the graf found on the gajillion corrugated gates around cities using some type of specialty vinyl. Yeah full-color graphics with adhesive back! (Available only for NYC and LA markets as of right now.)
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