Maybe because using plastic bottles to promote tap water ain't workin' all that great, Tappening decided to accomplish what many have before it: self-promotion by way of Obama. Check out the triage of ads it produced to "congratulate" Obama on his "decision" to stop drinking bottled water.
Hoping to seem witty, the Tappening also attributed Obama's success in winning Democrats' favor to his anti-bottled-water stance.
That's the first I've heard of it. If Obama actually did declare war against bottled water, it hasn't stopped him from offering some to his fainting fans (scroll to 1:56).
When I saw the words "You can't eat sympathy" in the ad at left, the concept of world hunger came second to the memory of chunky kids in high school that eat their feelings. (Oh, come on. You watched Mean Girls, didn't you?)
But nah. It's Mercy Corps' Action Center effort to make people more aware of world hunger. If you're living in New York, you've probably noticed people walking around with body paint that makes them look skeletal. That's agency Household Name's way of telling you to think on hunger over lunch.
Also see World hunger just got a little closer to home.
MySpace Music, which went live in late September, is running a print ad campaign composed of artists and some of their favourite playlists.
At left is an ad featuring Moby, complete with link to his MySpace site. The text, presumably hand-written by The Man Himself, gives us the skinny on Moby's New York playlist.
Also see "Songs to Come Down To," a handwritten playlist by Kings of Leon, and "Music that My Friends Wrote" by Jenny Lewis.
Sedate, distinctly cool and in keeping with the network's indie band community feel. This is the first time MySpace has stepped beyond its borders to advertise. But hey, this is also the first time major labels have been willing to help foot the bill.
For its Performance line of yoga apparel, Calvin Klein puts the usual waifs in spandex. They're also doing less lounging-around and ODing-on-camera.
See models stretching and models in upward-facing fetal (is that a position?). They could all be Kate Moss, as far as we can tell, but they're all slightly meatier and CK probably wouldn't waste its dosh putting Kate in profile. (That's only half the bang for the buck!)
Jokes aside, "New Movement" is sublime work by Full Contact.
To promote Night of the AdEaters, a 40-country show that screens ads from around the world in a no-holds-barred atmosphere, Euro RSCG/London resuscitated some of the ad icons it helped create.
The idea was to convey what someone might experience the morning after an indulgent ad event. (Odd, DDB/Stockholm seemed similarly inspired for the Roy awards.) At left, see the Cadbury Gorilla at the end of a tooth-scraper. Here's Flat-Head Eric in the same context, and the Energizer Bunny on dental floss.
The shit people put in your drinks!
Night of the AdEaters happens on October 16 at London's Bloomsbury Theatre. Tickets have sold out since the campaign started running.
Mirrors don't lie. That's the tool this Erwin-Penland-created commercial for Clemson University takes. Noting most people don't undress in public, don't humiliate their friends, don't vandalize the campus and don't sleep around, the commercial makes it clear you shouldn't either.
"Our goal with this campaign is to reach people - students and non-students - and make them think about their own behavior," said Vice President for Student Affairs Gail DiSabatino. "There is such a bombardment of advertising that promotes alcohol and sports. This is one attempt to combat those promotions."
It won't be an easy job but the message will be spread across posters, newspaper, radio and video.
DDB/Stockholm knows the score. For the Roy awards, which it claims are among Sweden's most prestigious ad shows, it produced this print ad featuring the Cadbury gorilla -- puking its brains out.
"Roy: Great advertising and open bar," the ad concludes.
Get tickets here. Hope you can read Swedish.
"I know a lotta ex-straight guys too!"
At left is a promotional poster for Regent Releasing's Saving Marriage, a documentary that chronicles the two-year political odyssey leading to gay couples' right to wed in Massachusetts.
See trailer.
Set against a Pepto Bismol-pink background, a white car sports a "Just Married" wreath and cans on string. Clearly some couple had a happy day.
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- So how do you promote a Philadelphia bar called Pub and Kitchen? You invent a mythical animal called Pabbit and make it your new logo. Red Tettemer created.
- Corbis has a new game out, The Modern Family Goes on Vacation, which combines matching images and taking a quiz.
- Like helping kids cross the street? Well then you'll love this game from Kwik-Fit Insurance. And there's lollipos too!
- Shawn Johnson's taco pops. Ooops, that could be messy. And wrong. Especially when it's a 16 year old girl saying it in an ad on national television while its twisted, in-the-know, creators laugh their asses off each time it airs.
- Second quarter spending fell 3.7 percent in Q2 2008 as compared to Q2 2007, the biggest drop since 2001.
- Wieden + Kennedy has dumped Starbucks citing client micromanagement as the reason. Client micromanagement? Nah, that never, EVAR happens.
Sony Style is working with Extreme Group/Toronto on a rebranding effort called "Experience the Wonder." Print ads will be used to distill the magic people feel when walking into a Sony Style store.
"A typical consumer standing outside a Sony Style location has the same look on their face as a kid in a candy store," said associate CD Anthony Taaffe, explaining the ad at left.
It's weird, but for some reason the image of a dazzled kid in oversized clothing always makes me think of Disney.* It's like those guys have a monopoly on childlike awe -- not to say Sony hasn't occasionally swept me off my feet.
Anywho, the work will appear at Sony Style stores and launch events in Montreal, Toronto, Calgary and Vancouver.
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