Perhaps riffing off the Free Hugs stunt of yore, Italian agency Nimai Digital put together a guerrilla campaign for Bologna, Italy in which a street team offered free Italian kisses to those roaming the streets of London. It was all to call attention to the friendly people of Bologna and to promote an all-expenses paid trip.
Street teams directed Brits to a Facebook page where after liking the page (of course) they could enter their contact info along with several of their social media profiles to be entered to win the trip.
Hey if two Italian girls kissing Brits can up tourism numbers to Bolonga, also known as the capital of machine-formed meat scraps, then we're calling this campaign a success.
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OK, this is pretty cool. To have a little fun, Red Stripe turned a corner shop into a singing, dancing, musical performance by transforming products and items within the store into the music-making instruments. Every time a customer chose a Red Stripe from the shelves, the instruments were triggered and a musical performance began.
Pretty impressive stuff. We just wonder what might have happened had a shopper grabbed one of the items that was supposed to function as a musical instrument.
KesslerKramer's KK Outlet developed the idea and Stinkdigital worked with Hirsch&Mann to make the idea happen.
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A new GE campaign that centers on the Brilliant Machines Tumblr blog features video and photos of robots of various shapes and sizes making their way through a number of cities in the United States. Sightings have been reported in Pasadena, Los Angeles, and along Hollywood Boulevard, as well as some undisclosed subway stations and industrial parks.
The campaign has been accompanied by real life robot appearances in San Francisco with those that spot the robots tweeting their photos with the hashtag #brilliantmachines.
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OK so Near Field communications technology is a long way off here in America but it's quite close to reality in Singapore. And virtual credit card company, DBS, hopes to make that reality known to Singaporeans.
To do so, the brand, with help from Tribal DDB Singapore, created an NFC vending machine of sorts that dispensed prizes. Complete with red carpet and velvet ropes, the vending machine became the central focus of a bit of guerrilla marketing,
When a person won a prize, all manner of Hollywood-like shenanigans would occur, screaming fans, paparazzi, security guards and a host who would award the prizes.
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Cops have them. Why can't everyone? We're talking about those in-car cameras that capture everything a cop car sees. Now, it seems, singapore-based car insurance company, DriveSheild, wants everyone to have one...for free.
To tout this offering, the company, with help from TribalDDB, created an installation whereby a car appeared to have been engulfed by the ground. On third of the vehicle appears below the surface. A video offers a clue as to how this happened.
To more stunts are said to follow.
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Wait, what? You think it's rude to ask a lady her cup size? Hey, get your mind out of the gutter. All we want to know is, well, what cup size a lady prefers. Get it? It's simple, right? Not rude. After all, there's nothing wrong with offering a lady a cup of coffee, right? That's all Blush Lingerie wants to know. Harmless, right?
Seemingly to illustrate just how realistic its picture is, LG outfitted an elevator floor with a TV screen that made the floor look as if it were falling away. As riders entered the elevator and pushed their floor button, the lights dimmed and flickered, nasty mechanical noises are heard and the floor falls out from underneath riders.
Of course, all the riders are likely actors. For two reasons. They all get out on the same floor they entered. And, well, we're sure LG doesn't want a rash of people suing them for causing heart attacks. And, besides, these people just don't looked scared enough. In any event, interesting stunt.
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Israeli ad agency, Smoyz, has created an Instagram-fueled campaign for shoe brand ALDO. The agency set up a sign with a bell on it in the middle of a sidewalk. The sign instructed people to take a picture of their shoes, upload the photo to Instagram, tag the photo #aldo and add their shoe size. Each person, 457 of them, where delivered a pair of shoes by mobile ALDo show box.
The campaign video claims 798,385 interactions resulted from the stunt and the Instagram integration.
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Boston's annual Fall event, the Head of the Charles crew race, had an interested "boat" make an appearance over the weekend. Floating behind crew boats was a raft made to appear as if it were a MINI. Nice stunt.
Coke Zero, following its lackluster James Bond "Skyfall" tie-in commercial, has crafted an intriguing stunt that requires people to get to a particular train platform in 70 seconds. Sounds easy except for the fact there are plenty of obstacles to overcome on the way to the platform. Some have suggested the people accepting the stunt are actors, not random people. Which, of course, makes perfect sense as Coke's lawyers would certainly have something to say about placing people in harm's way just to win a free ticket to a movie.
That said, it's fun to watch and it's far more interesting than the lame commercial. And, apparently, it's been fun for many. The video has clocked 3,360,008 views since it launched October 18.
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