Crashvertising the New Assvertising


Crashvertise, a new form of advertising form KOOK Artgency, aims to leverage the prominence of car crashes as an advertising medium. Complete with facts and figures on where and when the biggest car crashes occur, Crashvertise offers "an all new guerrilla marketing trend by which 'the crash is the message.'"

How it works:

Whenever a road accident happens a Crashvertise Team is sent immediately on the spot. The crash scene is set-up and animated to spread the brand message in different ways:

- The Craschvertise Team hit the streets showing the campaign on large scale posters and giving away safety vests with your brand to all the people involved in the road accidents.

- A special warning triangle with your brand message is located
near the cars.

- Gadgets or other advertising stuff are given away to people in the area.

Yes, it's totally stupid (and fake) but they did put in quite a bit of effort to flesh the proposition out. It's not assvertising but it's equally as odd.

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by Steve Hall    Dec-14-10    
Topic: Guerilla

Portman Poses, Business Socializes, Low Carb Homophobia


- Natalie Portman is the new face for Dior Chérie fragrance and will appear in a series of print ads shot by Tim Walker and a TV campaign by Sofia Coppola in March 2011.

- In 2011 80% of US businesses with 100+ employees will use social media marketing, up 42% from 2008.

- Daffy's does AssCrackVertising.

- A New Zealand ad campaign has raised the ire of people after suggesting low-carb beer is only for homosexuals.

- In most places bras are sold by having models wear them while prancing around as if they want to have sex with you. In Taiwan, they just hang them on a Christmas tree.

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by Steve Hall    Dec-10-10    
Topic: Agencies, Celebrity, Guerilla, Racy, Research

Improv Pianist Serenades Gatwick Travelers for T-Mobile


Some have, incorrectly, labeled this latest T-Mobile airport marketing stunt a flashmob. It's not. It's guerrilla marketing in it's finest form. What better way to break up the monotony of airport life than by placing a big, pink grand piano in a Gatwick terminal and getting Chatroulette piano dude Merton to perform custom vocals for passersby?

Yes, it does seem T-Mobile has a thing for marketing in airports and pubic spaces. They've done it before at Heathrow and they've done it before at Liverpool Station.

While the pink piano scream T-Mobile branding, Merton offers up humorous, enjoyable entertainment for weary travelers. A perfect combination.

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by Steve Hall    Nov-29-10    
Topic: Guerilla

Triumph Bra and Miniskirt Welcome Visitors to Japan


Well we haven't heard from Triumph in a while. No, not the motorcycle maker, the Japanese lingerie maker. You may remember some of the their marketing stunts such as the Ass Off which aimed to discover Japan's best but. Or the marketing of a bra that carried a quit smoking message. Or their introduction of bravertising in the form of a Hanshin Tigers Bra which honored the Japanese baseball team.

Now the brand is out with a bra designed to introduce tourists to Japan,. Yes, only the Japanese can come up with ideas like this. The bra - which is really a bustier - carries images of six Japanese landmarks including Mt. Fuji and the Asakusa district. And upon pushing one of three buttons on the bustier, a message will play, saying, "Welcome to Japan," in English, Chinese or Korean.

But wait, there's more! If a hot Japanese chick is going to walk around in this bustier and allow total strangers to press buttons atop her boobs, she might as well have a matching miniskirt she can flip up to show horny tourists a map of Japan.

Yes. Only from Triumph. Only in Japan.

by Steve Hall    Nov-11-10    
Topic: Guerilla, Strange

Scarlett Flaunts, Winberg Taunts, Fashion Brand Haunts


- Scarlett Johannson gets all sexy for Mango's Winter 2011 ad campaign.

- Three months prior to the broadcast, Fox has sold out all of its Super Bowl commercial inventory. It's the earliest sellout in recent memory.

- Caroline Winberg is looking very hot in the new Blanco Lingerie Fall 2010 ad campaign.

- Yawn. T-Mobile does flash mob. Oh, but there's a difference!

- Tia Maria has unveiled a new global advertising campaign called "Get Behind the Mask", which breaks November 1.

- Dutch fashion brand Suit Supply gets racy with their Winter campaign titled "Shameless."

- Michael Kors debuts Fall Winter fashion campaign.

- Adam Ben Ezra has done an all-bass version of AMC's Mad Men opening credits song.

by Steve Hall    Nov- 1-10    
Topic: Celebrity, Guerilla, Racy

Get A Woman to Go at Your Local Mall


It's not the first time we've seen woman placed on sale to call attention to a cause. PETA has done it and so have others. To call attention to human trafficking, Israeli agency Shalmor Avnon Amichay created a mall installation for The Task Force of Human Trafficking with actual human women sitting inside. Each woman was accompanied by a tag which listed her name, weight, height and measurements.

With near 2 million people involved, mostly women and girls, human trafficking is the second biggest organized crime in the world.

by Steve Hall    Oct-31-10    
Topic: Guerilla

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up


- Sports briefs company Bjorn Borg hired two women wearing only shorts and pasties and had them interupt a men's field hockey game by throwing packages of the briefs all over the field.

- Not all politicians are dirty.

- Naomi Capbell splays herself all over vehicle and gas pump for Dennis Basso's Autumn/Winter ad campaign.

- Lawyer helps home owners fight increased property taxes. Hmm. One wonders if the legal fee would just equate to the adjustment negating the whole effort in the first place.

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by Steve Hall    Oct-27-10    
Topic: Celebrity, Guerilla, Political

Zombies Take Over Major Cities to Promote AMC's Walking Dead


Yesterday, an army of zombies appeared near Madison Square Garden and other parts of New York City. Covered in blood and looking every bit as dead as a zombie should, the army wandered about as part of a promotion for AMC's upcoming series The Walking Dead.

The zombies also appeared in 26 other cities around the world including Washington DC, LA, Hong Kong, Buenos Aires and Taipei as part of the promotion.

At one point, the zombies began to crawl over a taxi. But taxi driver David Pollack played along with the stunt and pretended to escape from the undead slipping out the back seat of his cab. Of the little role play, Pollack said, "I'm a tough New Yorker, but I don't mess with zombies."

by Steve Hall    Oct-27-10    
Topic: Guerilla

Adriana Lima Models $2 Million Bra For Victoria's Secret


In a publicity stunt in New York, Adriana Lima slipped into $2 million diamond-studded Victoria's Secret bra and prance around a pink carpet for the onlooking public. In a blue dress especially designed to reveal the bra, Lima modeled the Damini-designed creation which contained more than 3,000 jewels and took six people 1,500 hours to craft.

Not exactly a bra your average woman can afford but, of course, that's not the point. All Victoria's Secret care about is publicity and that's what they got with this tunt.

by Steve Hall    Oct-22-10    
Topic: Celebrity, Guerilla

Kid Freaks Out Over Mall's Public PA System to Pimp Hotline


If you have kids, you've been there. You know what the public tantrum is like. You know what it's like to be stared at as if you were the worst parent in the world. You wish you could leave all the groceries behind and just walk out of the store. It's not fun.

But Duval Guillaume has made a bit of fun out of the fact some kids are just out of control. With broadcasts over the public PA system of a large mall in Belgium, the agency created a scenario in which a mall worker is trying to page the child's parent while the child screams and acts up in the background. And all the shoppers get to listen to this tirade.

The stunt concludes with an announcer letting parents know there's Opvoedengslijn, a new advice hotline for parents with out of control kids.They've dubbed it First Aid For Out of Control Kids. Funny. But, for many, very helpful

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by Steve Hall    Oct-22-10    
Topic: Guerilla