When President Barack Obama arrived in Stockholm on Wednesday, he was greeted with large, red boards offering a cheap last-minute trip to Moscow. It was the Swedish travel agency Ticket giving Obama a chance to change his mind. For just $196, Ticket offered Obama the chance to fly to Russia to speak with President Vladimir Putin and have the bilateral talk the Americans cancelled a few weeks ago.
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Thankfully not every country has laws like we do in America that make it near impossible for marketers to carry out stellar stunts like LG just did in Chile. The electronics brand placed a TV behind an interviewers desk so that it appeared to be a window. Applicants entered. The interview began. And then all hell breaks loose!
Pretty awesome if you ask us. The video, uploaded September 2, is nearing 500,000 views on YouTube.
This is not the first time LG has scared the crap out of people to sell a few flat screen TVs. Last October, they freaked out elevator riders by digitally dropping the floor out from under them. That video has garnered close to 20 million views. Will this latest video top that?
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We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."
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In an effort to attempt to convince Canadians how much money they can save if they would simply stop buying coffee everyday, john st. created a full sized car out of coffee cups. Theoretically, the message if you stop drinking coffee long enough, you could buy yourself a new car. Or at least that's what we take away from this work.
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To convey the excitement of driving a MINI, the brand's AOR, Anomaly, along with production company Asymetric, transformed three MINI Cooper S models into roller coaster cars. Part of MINI Canada's Not Normal campaign, Anomaly and Asymetric worked together over the course of several months to craft the campaign and transform the vehicles into road-worthy roller coaster cars.
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So how do you get a bunch of drunken Germans in Hamburg's St. Pauli red light district to clean up their mess after a long night of drinking? You give they a Coke Happiness Machine, of course. Oh wait, it's not a Coke machine and it delivers an entirely different kind of happiness.
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If you're the Toyota RAV4, a vehicle specifically designed for outdoor types, how do you reach these outdoor types when they aren't likely to be sitting on their ass in front of a computer screen surfing the internet? You take the brand's website to the great outdoors where these outdoor adventurers are hiking, biking, jogging surfing and doing basically anything that gets them off their ass.
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Remember the guys who stealthily rebranded Kentucky with Kentucky Kicks Ass? If you recall, three Kentuckians, Whit Hiler, Griffin VanMeter, and Kent Carmichael, took it upon themselves to poke fun at the state's "Unbridled Spirit" tourism slogan and suggest a much better one, Kentucky Kicks Ass. Everyone loved it. Even Kentucky's Governor. Well, that is after the state realized this unofficial slogan was actually doing more good for the state than current tourism efforts.
Now the boys are back with an additional effort which offered to pay anyone who would have the Kentucky Kicks Ass slogan and logo tattooed on their body. Many did so and you can check out the results in the video and pictures below.
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OK this is cool and all but, really? Please! On the other hand, we suppose there are plenty of people out there, as seen in the video, who are more than happy to be wowed by a guy who levitates alongside a London bus crossing the Westminster Bridge.
The stunt, created last month by Arnold KLP for Pepsi Max, involved English magician Dynamo affixing himself to the side of a London bus so that he appears to levitate alongside the bus as it crosses the bridge.
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Last week Heineken launched Departure Roulette, a stunt at JFK airport that allowed people to immediately change their flight plans and get on a plane to a random location all at the push of a button. As would be expected, most people are not adventurous, daring or silly enough to make a random travel change at a moment's notice. Some though, much to Heineken's (and our) amusement, are and this video lets us in on the action.
What we'd really love, though, are follow up stories that reveal what happened to these adventurous souls to who Heineken up on their offer. Now that would be fun.
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