Drunk Valet Delivers Drink Responsibly Message


You know, this is actually an effective "ad." It does three things. It makes you keenly aware of an issue. It does so with personalized one to one accuracy. And it delivers the perfect "Aha!" moment.

Bar Aurora & Boteco Ferraz hired a valet, told him to act drunk while taking people's cars to park. Shenanigans ensue. People freak out. But when the valet finally relents allowing the person to park their own car, he hands them a ticket which reads, "Never let a drunk driver take your car. Even if that driver is you." Which, of course, is a powerful reminder for a person to drink responsibly just as they are about to enter a bar...and drink.

Genius, really.

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by Steve Hall    Apr-21-11    
Topic: Guerilla

Slow Motion the New Flashmob Trend


When is a slow motion flashmob not a slow motion flashmob? When it's recorded in slowmotion and then played in fast forward on YouTube. Which is just what Samsung did to tout the iPhone look-a-like Galaxy Ace.

In the streets of Jerez, dance troupe Colectivo De Arte were filmed doing various movements...very slowly as onlookers wondered what was going on. WHen the filming is viewed sped up, the end product resembles a stop motion film. Nifty.

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by Steve Hall    Mar-29-11    
Topic: Guerilla

Novak Djokovic Plays Tennis Atop Flying Airplane for Head


Uh, no. Get your mind out of the gutter. Not for that kind of head. No. For Head, the company that makes tennis rackets. Yes, Australian Open winner Novak Djokovic climbed atop the wing of a a bi-plane to play a game of tennis at 150 miles per hour. Why? Well, conceivably to illustrate how amazing a player he is. Because no matter how amazing a tennis racquet Head may make, it's not the racquet that makes this possible. It's the player. Sorry, Adidas.

Anyway, for more Novak Djokovic craziness, see him defy the laws of physics with a perpetual motion tennis machine.Oh and this is pretty funny too.

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by Steve Hall    Mar-28-11    
Topic: Guerilla

Jeep Made in Toledo, Nightclub Offers Free Boob Job


- A group of Toledo Jeep dealers liked Chrysler's Imported from Detroit ad, they made one of their own. Chrysler was not pleased.

- Those hotties from the sky keep falling. This time, the Axe Angels are falling to the floor of London's Victoria Station courtesy of some interesting virtual reality.

- Sixty things your husband could do if he wasn't watching TV.

- Nightclub promotion offers free boob job as prize.

- All the QR code/barcode drama reduced to a simple infographic.

- The shortlist for the Affiliate Marketing Awards is out today.

by Steve Hall    Mar-24-11    
Topic: Guerilla, Racy, Spoofs, Strange

Balloon Stunt Turns Into 'Environmental Disaster'


Once upon a time we were allowed to experience the glee of thousands of balloons floating through the air. We could admire their color, appreciate their beauty as they rose to the sky and wonder at the freedom of flight they represented.

Now? We get shit on by cause groups who believe balloons will be the death toll of our environment. Of course, they have a point and Environmental Defense Fund Senior Scientist Rod Fujita made that very clear to Southern California game company THQ which set loose 10,000 balloons in San Fransisco during the Game Developers Conference.

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by Steve Hall    Mar- 4-11    
Topic: Guerilla

Ass Cam Catches People Staring at Ass


Here's a video that answers the question all women with nice asses ask themselves each day: who is staring at my ass? As part of a promotion to pimp Levi's Curve ID Skinny Jeans, two women, Jessie and Reanin, with a lot of help from BBDO Auckland, strapped a tiny camera to their asses and took a walk. The result is unsurprising because we all know girls with nice asses get started at.

Of course, Levi's is calling this a huge success because...well, because the video has achieved almost 6 million views since it went up February 14. And that means viral success!

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by Steve Hall    Feb-22-11    
Topic: Guerilla, Viral

Coke Takes Happiness Machine on the Road


First Coke's Happiness Machine was just virtual and existed only within the creativity of the brand's television commercials. Then, it took on physical form as a vending machine that would dispense everything from a simple soda to a ten foot long sub sandwich.

Now, the Coke Happiness Machine has become fully mobile in the form of a truck that dispenses everything from the ubiquitous Coke bottle to soccer balls to t-shirts all the way up to a full sized surf board to residents of Rio De Janeiro.

We like the continued effort which comes courtesy of Definition6.

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by Steve Hall    Feb-21-11    
Topic: Brands, Guerilla, Outdoor

Heineken Hotties Hug Facebook Fans


To thank the brand's fans for Liking it one million times on Facebook, Heineken sent out an army of women to hug beer drinkers in Amsterdam bars. The effort is understated and leaves the T&A at home. Which, for a beer, is a welcome change. And, besides, who doesn't love a random hug from a random stranger? Well, a hot random stranger.

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by Steve Hall    Feb-17-11    
Topic: Guerilla

Stealth Cam Catches Reactions to Haircuts


Leveraging the notion that when people get a new haircut or hairstyle and it looks good people will compliment them on it, Colle+McVoy created a candid camera-ish style campaign. Those who just had their hair cut were outfitted with the Cost Cutters Compliment Cam prior to a meetup with their friend or relative.

The outcome is pretty straightforward. The hair is loved. We just wonder what happened to all the video where the friend or relative exclaimed, "WTF did you do to your hair?"

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by Steve Hall    Feb-10-11    
Topic: Guerilla

Newsflash! Creatives to Develop Campaign in 24 Hours!


Once again, a couple of creatives are going to lock themselves in a room and...wait for it...COME UP WITH A BRAND CAMPAIGN IN 24 HOURS! Good God, this is a seriously off the wall, progressive stunt, the likes of which we have never before seen. We simply can't wait for the outcome. The suspense is killing us. KILLING US we say!

Well who's to say this is the stupidest, most overdone idea ever? You never know. Some brand could, as the pair claim, become a household name over night. We aren't holding our breath but it could be fun to watch. If they actually told us how we could do so.

by Steve Hall    Jan-17-11    
Topic: Guerilla