Forget Sandwich Boards; Why Not Wear Video?


"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).

The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.

Online testimonials included "Hey, cool" and "I was drawn to her."


by Angela Natividad    Feb-12-08    
Topic: Guerilla, Human, Outdoor, Packaging, Promotions, Video

Bush-ese Interpreted as 'Hell, High Water' by Greenpeace


We love a little hell and high water on a Super Tuesday morning. Those things, says Greenpeace, will be the only result of Bush's big plans against global warming.

And since Bush has trouble with the "transparency" thing, GP decided to be transparent for him -- all over the Washington Monument during his "Major Economics Meeting" last week.

Politics: a damn serious business. In the same way falling facedown in a sandbox -- and stabbing your eye out with a stick -- can be considered good times.

by Angela Natividad    Feb- 5-08    
Topic: Cause, Guerilla, Outdoor, Political

Loch Ness Monster Migrates from Scotland to Tokyo


Here's footage of the Loch Ness monster, live in Tokyo! Wait, don't pick up the crossbow just yet. It's actually just a promotion for The Water Horse.

The monster was created with help from a water screen and water jets. We hope it's not hungry for people or trucks.

Tokyo seems to be the spot where all the monsters come to play. Doesn't seeing Japanese across the screen add a realistic "monster footage!" quality to the video? We thought so, anyway.

by Angela Natividad    Jan-31-08    
Topic: Good, Guerilla, Promotions

What's that Big Dome? Oh, it's Canada


With the help of DDB Canada, Inside Live! and Fuse OMD, the Canadian Tourism Commission erected a big dome thingy at the Canary Wharf in London. (Very Epcot.) Egged on by building projections (here and here), online ads and street activities, curious Londoners can step inside the dome and explore Canada.

The campaign lasts four weeks and is an attempt to drive more of the Queen's men and women to Canada on holiday. The dome supposedly showcases four vacation possibilities. Skiing? White water rafting? Olympic swimming? We're not sure. The possibilities hidden in that mysterious rotunda are boundless

by Angela Natividad    Jan-30-08    
Topic: Campaigns, Guerilla, Outdoor, Promotions

Bacardi Sells Rum by Hocking Mystery Suitcase


First Bacardi told us about the mysterious travellers of Murmansk Route. Then it said the mysterious travellers of Murmansk Route have something that will change our lives.

To get it, all we have to do is bid for a locked suitcase on eBay.

Not sold? Watch the video, which actually still won't win you unless you speak Spanish, and even then, odds remain 50/50.

more »

by Angela Natividad    Jan-29-08    
Topic: Brands, Campaigns, Guerilla, Online

Adidas Boost Auckland Marathon Runners With Giant Fan


Here's an interesting extension of Adidas' Impossible is Nothing mantra. During the Aukland Marathon at the 17 km mark, runners could choose to run through lane which was outfitted with what was called the adiBOOST, a giant fan that would put a 50 knot wind at their backs insuring the impossibility of finishing the marathon would be nothing to be concerned with. Nice idea.

by Steve Hall    Jan-29-08    
Topic: Events, Good, Guerilla, Outdoor

Onitsuka Tiger Campaign Subtracts Cartoons, Adds Electricity, to Last Year's Idea


Check out the Electric Tiger Land shoe campaign by StrawberryFrog, Amsterdam (print variations 1 and 2).

Here's the accompanying spot.

The pressie tells us the shots are of a giant "city in a sneaker" sculpture for Asics' Ontisuka Tiger.

The sculpture was inspired by Tokyo and has Japanese market signs in the toe, Onitsuka Tiger vending machines in the heel and the Narita airport runway on the the tongue. Versions were also made for Germany, France, the UK, Korea, and Australia.

more »

by Angela Natividad    Jan-25-08    
Topic: Brands, Campaigns, Good, Guerilla, Packaging

Fashionistas Take to Streets of Hong Kong to Promote Mall


So what do you to to promote yet another shopping mall in a place as big and busy as Hong Kong? You have models dressed in the mall's latest fashions go all guerrilla and lay down on a busy sidewalk and take a nap, have a faux picnic in the middle of a cross walk and play little street games. Created by Leo Burnett Hong Kong for Delay No Mall, the campaign is supposed to exude the non-conformity of the mall by being, well, a bit non conformist in it s approach.

We've got images of the stunts here.

more »

by Steve Hall    Jan-25-08    
Topic: Good, Guerilla

Cloverfield Sets Potential Audience Members on Apocalyptic Scavenger Hunt


Movie Marketing Madness wrote a really detailed column about the guerrilla campaign for Cloverfield, the New York apocalypse horror film that was seeding images of a headless Statue of Liberty long before it had a name to call its own. (Is that a metaphor for our lives?)

From what we can tell it involves a camera, a party and the end of the world. Naturally, hijinks ensue.

more »

by Angela Natividad    Jan-17-08    
Topic: Guerilla, Promotions

Government Says Laundromat Users Are Fat


According to the U.S. Department of Health and Human Services, those who do their laundry in a laundromat are obese. That's the message the group seems to be sending with a McCann Erickson-created pro bono guerrilla campaign which has placed tiny t-shirts in dryers throughout New York City. It's all to promote the department's Small Step site on which tips for healthy living are provided. While some might take offense to this, when worn by those who are obese only in certain areas, we think tiny t-shirts are all good.

by Steve Hall    Jan-16-08    
Topic: Guerilla