Benjamin Moore Haunted Hotel Stunt Ambushes Painters Prankvertising-Style


More entertainment than advertisement, this 2:44 video created by The Martin Agency for Benjamin Moore Ultra Spec 500 paint spoofs painters by inviting them into an old abandoned hotel in Atlanta to paint a wall. The painters are welcomed by an elderly English butler type (which should have immediately tipped off the painters something was amiss) who ushers them through the hotel, past lowly-lit, decaying rooms.

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by Steve Hall    Oct-22-13    
Topic: Guerilla

Volvo Runs With the Bulls in Latest 'Live Test' Marketing Stunt


Following several previous stunts in which a hamster drove a truck ups a cliffsie road and a man allowed a truck to drive over his head, Volvo is out with its latest Live Test marketing stunt.

This time, the theme in running with the bulls. In the video, entitled The Chase, precision driver Rob Hunt maneuvers a red-painted Volvo FL distribution truck through the narrow streets of Spain's Ciudad Rodrigo while bull runners and bulls themselves follow. As the bulls run, the bull runners work hard to stay ahead and reach the fast-moving truck so they can hop on to safety.

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by Steve Hall    Oct-10-13    
Topic: Guerilla

Sony's 'Carrie'-Themed Coffee Shop Prankvertising Stunt Goes Viral


Well how about that. After all these years reporting on prankvertising stunts occurring mostly overseas because, well, we like to sue people here in America for doing shit to us, we have a bona fide, kick-ass, prankvertising stunt right in the heart of New York City.

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by Steve Hall    Oct- 8-13    
Topic: Guerilla

The Pros And Cons of Prankvertising


Prankvertising, an advertising strategy that makes its point by tricking, scaring, or "pranking" an unsuspecting person or audience, seems to be the hot thing in advertising these days. It's riding on a push from marketers who believe that content creation is the best way to get and keep a brand in front of consumers online. They may be right about content creation, but when does a prank go from good advertising to a bad joke?

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by Steve Hall    Sep-24-13    
Topic: Guerilla, Opinion

Man Arrives Home to Find House Re-Plumbed With Beer


In a stunt only true beer lovers could love, Saatchi & Saatchi New Zealand teamed with a man's best friends, a group of beer technicians and a plumber to prank a man and his wife by re-plumbing their entire house with Tui beer.

When the man and his wife arrive home, they can't quite figure out what's going on when every faucet in their house is running with cold beer . Even the shower.

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by Steve Hall    Sep-23-13    
Topic: Guerilla

This Xbox One Forza Motorsports 5 Stunt is the Coolest 'Flipbook' Ever


Oh to be a creative working on a game account. It's like the perfect storm of childhood dreams and adult access to big boy toys. In this case, the creatives are from twofifteenmccann and the game is Forza Motorsports 5 for Xbox One.

The creative team bolted a camera onto the engine block of a McLaren 12 supercar and turned that camera on 680 printed aluminum panels while the car drove at 120 miles per hour turning the whole thing into the coolest flipbook ever.

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by Steve Hall    Sep-19-13    
Topic: Guerilla

Giant Foot-Powered Organ Helps Canadians Discover Opera


In collaboration with the Festival d'Opera de Quebec, public TV station TFO, with help from Lowe Roche, brought opera to the people by inviting the public to help play a new interactive instrument. The Living Opera Organ is a 12-note, giant keyboard that is played with one's feet. Opera singers then belt out their corresponding notes as the different keys are played. From children to seniors to the occasional dog, TFO helped the public to discover opera.

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by Steve Hall    Sep-18-13    
Topic: Guerilla

Swiss Agency Studio Total Places Belarus 'Teddy Bear Drop' Plane For Sale on eBay


If you haven't heard the story, back in July, two Swedish ad executives from Studio Total piloted a plane to the capital of neighboring Belarus and dropped 879 teddy bears attached to parachutes and wearing signs which called for free speech. The stunt was aimed to rile the feathers of Belarus dictator Alexander Lukashenko who is said to be quite erratic and authoritarian.

Apparently the stunt worked as Lukashenko fired his chiefs of the air force and border service for allowing the plane to enter the country's airspace undetected. Lukashenko even expelled the Swedish ambassador, withdrew his country's envoy from Stockholm, closed his embassy in Sweden, arrested a journalism student who posted pictures of the airdrop as well as a real estate agency who rented a flat to one of the Swedes involved in the stunt.

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by Steve Hall    Sep-17-13    
Topic: Guerilla, Online

Romania's Famous Shipwreck, Evangelia, Gets Paint Job


For its client, Romanian telecom brand Indygen, Propoganda digital agency, V8, came up with an interesting idea that made use of the country's famous shipwreck, the Evangelia, a ship owned by Aristotle Onassis which went aground in the 60's when it got caught between two rocks in bad weather.

The agency teamed with artist Boeme, an underground graffiti artist, to add some color to the shipwreck all while not talking about Indygen. You can see it all come to life in the video below.

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by Steve Hall    Sep-13-13    
Topic: Guerilla

Hamster Steers Dump Truck in Death-Defying Volvo Stunt


On the Heels of its Steve Wynn-style stunt, The Hook, in which Volvo Truck President Claes Nilsson stood atop a truck held high in the air by a crane, the brand is out with another stunt in which a hamster steers a big Volvo dump truck out of quarry in Spain to illustrate the simplicity of the truck's power steering system.

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by Steve Hall    Sep-12-13    
Topic: Brands, Guerilla