Email marketing is very popular in this day and age because almost everyone has an email mailbox. It is a great way to reach the targeted audience with new offers or sales that you may be running and many companies have found success in it. The email marketing method has also been used amongst millennials and it has had some great success stories.
Businesses have tried different ways of reaching out through emails to try and engage their millennial audience - video content, infographics, and some personal touch humor in email marketing. Sometimes it has been a highly successful approach and sometimes not.
So, what's that that the marketers often miss out and their email marketing campaign didn't reach their target group. So how can you reach them when using an email marketing methodology?
Technology is turning the entire world into an international city in terms of connecting individuals from different cultures and countries.
Nowadays, the Internet makes information sharing more accessible than ever before, thus giving all brands and businesses the chance to improve their brand's awareness, market their products and services, and scale their operations.
Digital marketing and branding aren't just trends. If you run a business, you're probably aware that the digital environment is simply the most profitable marketing channel that you can leverage to get your brand known and to improve your ROI.
The "problem" is that your competitors are not blind. They're also jumping on the same train, hoping to get their own piece of the pie.
So, what then?
Well now here's some of the usual marketing double talk that just goes to show we really haven't progressed very far past the days when we all lived in caves. VietJet Air, which hired a bunch of bikini-clad models from modeling agency Venus for a photoshoot, is now denying the photos are official.
A spokesperson said the "uncensored" photos were "leaked from a test shooting under a contract between VietJet Air and Venus and are not the official promotional photos of VietJet Air."
Hamburg-based MAYD has created a haunting commercial, entitled Hide, for fashion brand Paisley which makes interesting use of the burqa. For over a minute, we get a David Lynch-like vibe as cuts of a woman's face and a burka-clad figure are intercut with other delightfully odd shots like a turbin-clad man toasting a polar bear.
Then...with full flair fashion ad dramatics, the woman pulls off the burqa to reveal...a very GQ-ish man dressed in a suit. That's followed by the tagline, Better Hide Your Man, which, we suppose, is meant to turn the table on the whole hiding of Muslim women thing.
Oh the amusement you can find on Reddit. One Reddit user, Tsja87, has offered up a rant that aims to tear down the very purpose of advertising calling it a pointless career choice.
For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting what's called the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.
I reached out to Jeremiah to ask him what this shift means for brands and how they need to rethink their marketing efforts to mirror the changes brought about by the oncoming collaborative economy.
Read the rest here...
For the better part of the past year, Altimeter Group Analyst Jeremiah Owyang has been trumpeting what he calls the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without out buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.
Of the collaborative economy's future, Owyang says, "The data shows that new forms of peer-to-peer sharing like custom products, loaner vehicles and crowdfunding will double in adoption over the next year."
"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence.
Few think about the ways data is permeating all aspects of our lives, but increasingly, this is the new reality, and the trend is accelerating. Businesses that get out in front of the trend can gain a competitive advantage by serving customers better.
It's almost like there was an air of "quit your bitchin' and get back in the kitchen" hovering over the creative team at Toronto-based Faren that came up with this T-fal iron ad. In the ad, two women neighbors have a conversation using steam signals from their irons.
While there's nothing sexist about two women gossiping about a date one of the women had the previous night but does placing them in a very homemaker-like scenario make it so? Especially when the conversation is all about how rich the woman's date was and all these women seem to do is stay home and iron?
So which is it? 1950's housewives or mountain out of a mole hill?
The folks over at Space150 have created yet another slaying of industry jargon, business buzzwords and all those other idiotically insipid things we all say to each other as we go through our work day.
But with Industry Terms of Endearment, out just in time for Valentine's Day, Space 150 has taken seemingly innocuous business blather and coupled it with imagery. The results may shock you into never speaking like this again. Or at least, give you a giggle when you do.