Adpulp passes us another goodie via the Scotsman, who posits sweet-smelling metrosexuals are (finally!) bowing out for the retrosexual - or, as Maddox would say, the lumberjack.
While Adpulp ruminates over the presence of Burt's Bees in the market, we're going to take a shot in the dark and say the guy who gave us "9 things I learned about the world according to anonymous stock photo models" is also directly responsible for the return of the flannel-sporting burly man.
And if you don't believe us, you clearly haven't read The Alphabet of Manliness.
Maddox fucking rules, in great part because his homepage was bitchslapping society even before the post-post-modern hipsters snorting the Kool-Aid were old enough to chat on AOL.
Factory Publishing is promoting a Triumph Motorcycle-sponsored computer-generated online graphic novel called The Many Worlds of Jonas Moore which stars British actor Colin Salmon. Viewers and musicians are being asked to participate in the storyline by creating their own adventures and submitting their own soundtracks for the show.
In a tandem effort we're not completely clear on, Factory Publishing has created two videos that trash media and ad agencies involvement with consumer generated media somehow labeling them unnecessary middlemen. While it's true some agency managed consumer generated media campaign have resulted in work that's far from pure CGM, these videos paint agencies as a sort of Hitleresque evil which stunts the growth of unadulterated CGM.
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Google bought DoubleClick. Yahoo bought Right Media. WPP bought 24/7Real Media. Microsoft, always the follower, never the leader, just bid $6 billion to acquire digital giant aQuantive. It's an information grab as companies wake up and realize their prized and proprietary information is increasingly in the hands of their very own competitors.
People have accepted money to place ads on their foreheads. People have accepted money to place ads on the back of their heads. People have accepted money to place ads on their fingernails. People have accepted money to place ads on their breasts. People have accepted money to place ads on their asses. People have accepted money to place ads on their pregnant stomachs. People have accepted money to place ads on their very unpregnant, very hot looking stomachs. People have accepted money to place ads on their babies.
Is it so hard to believe people may soon name their babies after brands?
You know you've made it big when your slogan and general person become iron-on fodder for Aviator-sporting hipsters. Gecko was cute but Geico's neurotic Caveman, who's been making waves since his adamant arrival on the media scene, clearly strikes a more prominent cultural chord.
Sure his show may suck. But how many sucky-show protagonists get to be an action figure and shirt fodder? Tom Green's been waiting a long time and we can all agree he'd make a far more interesting action figure.
Preferably one that talks. "A barrel roll? A barrel roll? A barrel roll?"
Anonymous Content lends a slightly tinted angle to this green campaign for SOS Live Earth. Here a bunch of kids air their views on global warming.
It's always interesting to hear kids discuss big global issues because they generally take what they've been taught and express it with confidence. Absolute truth: another one of those imaginary friends that died with college. Our favourite quotes:
"Humans aren't the main threat. the main threat is water vapour."
"The world will last forever, because God won't let us down."
Ain't that a relief.
How much do you love your carbonated sperm-killing cola of choice?
Enough to turn it into body art? Mountain Dew and agency Seed Gives Life hope so.
By implication, anyway. A new campaign called Green Label Art is promoting a series of limited-edition Mountain Dew bottles, inspired by tat culture. See video.
Rumour has it a local burger joint whose name escapes us conducted a campaign in which people were invited to tattoo their logo somewhere on their bodies in exchange for free food for life. In just a few months so many people called the bluff that the campaign had to end.
Sucks for those who didn't cash in. Well, a memory's worth a thousand ice-breaking conversations, isn't it?
Remember AdCandy, where companies could pitch consumers and consumers could throw together campaigns for a pittance?
Change Advertising Forever takes that same idea and infuses it with drama.
We're with Shedwa on this one.
We just thought this was funny. And it wasn't that long ago, either.
In April 2004 Garrett French of Web Pro News wrote a post about Google's announcement of GMail - which, in Google's "loose, freewheeling" style, fell just before April Fool's Day.
"How long," French scoffed, "would it take before that ocean of email burst from the Google server farm and sank Washington?"
*Observes moment of silence for nostalgic wave*
Funny how standards can change.
Regarding ageism in advertising, back in March, we wrote, in part, "While it's true there isn't much gray hair in the advertising world, that's due to any number of reasons including 'older' folks leaving to start successful businesses of their own after having endured the idiocy of too many wise-ass, know-it-all 20-somethings making fools of themselves in front of their equally stupid clients and having to bail them out.
Harsh? Sure. But so is the assumption anyone over 40 is a clueless idiot. Neither line of thinking aids this (ageism) situation. People should be respected for their intelligence, not the number of candles on their birthday cake. There are just as many stupid 25 years olds out there as there are stupid 65 year olds. Age is irrelevant. Or at least it should be."
What sparked this was the fact we (OK, me) are not 30 any more as well as a post to an industry forum group by Laredo Group President Leslie Laredo which, following my suggestion the piece receive a wider audience, an edited version of her commentary ended up in Advertising Age as an opinion piece. You can (and should) read the article here.
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