The Lumberjack Returns, Pay Homage to Maddox

Adpulp passes us another goodie via the Scotsman, who posits sweet-smelling metrosexuals are (finally!) bowing out for the retrosexual - or, as Maddox would say, the lumberjack.

While Adpulp ruminates over the presence of Burt's Bees in the market, we're going to take a shot in the dark and say the guy who gave us "9 things I learned about the world according to anonymous stock photo models" is also directly responsible for the return of the flannel-sporting burly man.

And if you don't believe us, you clearly haven't read The Alphabet of Manliness.

Maddox fucking rules, in great part because his homepage was bitchslapping society even before the post-post-modern hipsters snorting the Kool-Aid were old enough to chat on AOL.