You'd think if a maternity bra ad was going to get all constructionist with cranes to depict the supportive nature of the bra, they'd get a model with huge boobs who actually looked like she needed support like this lady or this lady who both look like they need cranes to hold their breasts up. Except, of course, when they're modeling ridiculously too small bikini tops.
Come on people. If you want to make a statement, get a bit more dramatic about it. People might actually notice your ads a bit more.
Like a mother walking in on her son in the middle of a masturbation session, this M&M commercial has a blue M&M sitting on a couch licking himself because he tastes so good while mom walks in, surprised, and asks, "Are you licking yourself?"
One can just imagine the concepting conversation:
more »
So this is what what it takes now to sell milk. Yup. Goofy videos that are knock offs of other goofy videos (movies? bands?). For Got Milk, Goodby Silverstein & Partners offers up One Gallon Axe, a rock band video that, well, you just have to watch it to truly appreciate its weirdly odd goodness.
Courtesy of law firm Hanson Bridgett, here's another contender for the WTF award. In the video, we've got four musicians (lawyers?) dressed in Lederhosen playing a tune as they walk to the Hanson Bridgett offices. That's it. Nothing else happens in this video save the appearance of what looks to be Apprentice bitch Omarosa towards the end.
more »
You know how some people are fond of pointing out creatives often imprint themselves on the work they produce as if they were the only demographic in the world? Well, that notion is clearly evident in this Leo Burnett Dubai-created commercial for Chevrolet Lumina SS.
more »
Over two years ago, Dannon began promoting its Activia yogurt with the special ingredient, Bifidus Regularis, a "nonsense word that's been trademarked," as dubbed by American Copywriter. The ingredient is supposed to make women more regular, to use acceptable vernacular. Because marketers can't always come right out and say what they mean - in this case, "Dannon, the yogurt that helps you shit better" - meaningless words have to be created to sugar coat what every person over the age of five can see right through.
more »
This Dubai, UAE campaign for Sony Micro Vault -- created by Promoseven -- is, to say the least, a bit weird. However, we like it. A lot. It's nice when a campaign highlights what the product actually does. In this case, the ability of the Sony Micro Vault to store impossibly large, in comparison, objects. Or data as it were.
A nice touch to the work is the happy grin the rat, frog and squid display as if swallowing something 500 times their size is no big deal. And there's no boring copy. Although plenty of people out there would argue good copy can be just as powerful as a good visual.
Well someone doesn't like this new work for Altoids from Energy BBDO...and it just might be us. Though we're not sure. Let's discuss. While Adrants reader Maury tells us the work is "fucking terrible," we can't help but get a chuckle out of what one might label "witty British humor" when it comes to the ad's tagline, "A slap to the cerebellum since 1780." It's just so...sepia toned.
more »
K-What? I'm sorry, I know you want me to look at your logo and go visit your website but I just can't take my eyes of that figure of perfection lying on the tennis court as if she's channeling Christina Ricci in Black Snake Moan and wants it...NEEDS it really, really badly!
I've been locked away writing about advertising way too long. Had I known female tennis players dressed like this and teased the spectators between matches I'd have GIVEN Adrants away long ago and signed up to be a ball boy.
more »
Maybe it's just us but we're not sure we'd stick around the entire two minutes just to find out this commercial is for the launch of French GQ. Aside from the fact we did stick around (after all, that's what we do here) and we knew it was for GQ going in (because we were told). Now, we get that some brands like to do the tease/lead-up-to-the-joke thing but this commercial just goes on and one and on and on and one...and on...with the same joke over and over and over and...well, you get the point.
more »
|
|
