Hey, here's an idea we've never seen before. To promote Colgate's Max Fresh, Y&R Interactive and Tele-Pele have created a banner that behaves with direct feedback from users.
Encouraged to test their "freshness levels" via telephone, the curious click on the banner to get a phone number. After dialing in a code and blowing into the speaker, the site will actually react by freezing before your eyes.
This isn't just something we'd get out of our seats to try; it's something we'd tell friends about. Good stuff!
The campaign launched across all main Israeli online destinations, including walla!, msn, tapuz, and smile media, on August 12th.
- Here's a making of video highlighting the creation of a 3D graffiti project for Reebok in Cracow.
- Arnold and fashion-focused No. 11 have teamed to launch ArnoldEleven, an entity which will serve the fashion, beauty and luxury industries.
The New York Times is throwing in the towel on its subscription based Times Select product saying the growth of online advertising allows for far more revenue.
- Check this out for some face licking goodness from Guinness.
After spending some time on Horizon Air's The Slog, a site created by WONGDOODY which highlights the landmarks along the 200 mile stretch of Interstate 5 between Seattle and Portland - in order to convince us to fly the 200 miles instead of drive - we actually want to take the 200 mile drive just to see all the cool stuff the site highlights. OK, so it's not all cool, the road sucks and the rest stop bathrooms are disgusting. But the way WONGDOODY crafted the site - a collection of videos highlight each of "the slog's" oddities and frustrations Old West-style - lends a certain attraction to the road.
In addition to the site, the campaign also includes print, radio and a branded truck with a museum-like diorama of the road that makes stops along the highway. Brochures will also be handed out to travelers on the road convincing them Horizon Air is really the way to go. In all, it's one of the best airline campaigns we've ever seen.
Now there are some out there who would trash this latest work from Fallon for the NYSE as mindless blather but we like it. Perhaps it's the nifty animation from Stardust. Perhaps it's the metaphors that refer to areas of the NYSE. Perhaps. it's the soothing, baritone voice of the announcer. Perhaps it's that Fallon simply caught is in the rare state of a good mood. Whatever it is, we like this spot. Watch it and let us know what you think.
Barely Political, the organization that created the Obama Girl and Giuliani Girls videos have gone in a different direction with their latest release, I Like A Boy. Rather than focus on a presidential candidate, the video, which stars Obama Girl Amber Lee Ettinger, Giuliani Girl Rebeca Dipietro and rapper Mims, salutes U.S. troops.
Partnering with the Iraq and Afghanistan Veterans Association, the video features U.S. soldiers, their wives, girlfriends, friends and family singing along to the Leah Kaufman-penned and performed song, "I Like A Boy." Creator Ben Relles tells us, "It's sort of a a rockin' non-partisan salute to the US Troops - men and women - serving our county." Proceeds from the sale of the song, available on iTunes, will go to the Iraq Afghanistan Veterans Association.
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We just thought it was interesting to note this video clip from the movie Network is even more relevant than it was thirty years ago when the movie debuted. This is the movie that gave us the famed line, 'I'm as mad as hell, and I'm not going to take this anymore!" In the clip, Peter Finch rails against the public which has been dumbed down by television and don't read books or newspapers any longer. Sound familiar?
Television is not the truth Finch tells us. "It's a goddamn amusement park." TV will tells us anything we want to hear and it will lie to deliver. Combine that with the rest of the media business's insanity and the our fixation with celebutards and the world depicted in the recent movie Idiocracy seems completely plausible.
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Remember how in the late '80s or early '90s you had all those educational shows for kids where a rapper would come up and make a flow out of recycling or reading a book?
Imagine that, and plug in the London Fire Brigade. To get people to take advantage of its free smoke alarm service, it's put together a full-length track called "Got Mine Got Yours." It also (aptly) puts your local fireman on the same glamorous level as the local park gangster.
Cute.
Axe and MTV are joining forces to bring back the sad event that was The Gamekillers, an ad campaign-cum-one-hour-special that first aired in 2006.
It's not everyday that an ad campaign turns into a reality TV show, so kudos to Axe. As expected, game-killing caricatures will be launched forth to screw up unsuspecting dates. The guys on dates must utilize special tips to defeat the Gamekillers and keep the girl's heart - or at least her snatch - safely secure.
Guys who win the girl get their names engraved on the ancient AXE Gamekillers Chalice. And if you can think of something douchier than that, we'll carve your name into the ice of an ancient Adrants martini.
Bartle Bogle Hegarty, in tangent with @radical.media, put the series together. The show airs on September 21 at 7 pm ET/PT.
The cats over at the US Food Policy blog have shot us some compelling information about the McRib.
To start with, they introduced us to the McRib's ingredients, which are fairly unsavory (blame the bun and the sauce). Then, they dropped the microsite on our heads.
We really hate seeing chicks that appear to be affiliated with a subculture (pop rock much?) introduce a product, then stand around pouting while waiting for us to make a move with our mouse. It is indescribably tacky.
But that's a digression. The real reason why US Food Policy sent us over to McRibland was because the National Pork Board, backed by the federal government, claims to have created the McRib (per its '06 annual report).
Anybody who's seen Thank You for Smoking may not find this odd. We certainly don't. And we continue to maintain that parents need to educate their children about the dangers awaiting them in this big deceptive world - including tricky marketing. At the very least, it would be nice to think that the government doesn't collude in our market intrigues.
Maybe that's wishful thinking. So while we're on this moving train, way to take one for Team Obesity, guys.
Imagine the music you'd hear at a gay strip club. Is your pelvis gyrating yet? Good. Add graphics from Japanese ninja porn. Toss in a green car for good measure.
You know what you get?
This ad for Mazda - which, to be frank, has given us (arguably) worse ads in the past. We can't think of a slogan that beats "Fitness comes as standard," though. If you can, congratulations.
JWT Dusseldorf, why have you forsaken us?
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