This hotties versus geeks Guinness spot is making the rounds and we kind of like it. If you're one of those people who are so perfect looking and look like you could be in any commercial or movie or if you are one of those people who, well, sat on the sidelines most you life while action passed you by, this commercial is for you. Well sort of. It makes the beautiful ones all elegant and suave and the not so beautiful ones frumpy and clumsy. Oh well. It gets the point across.
Called "At Last," the spec spot was written and directed by Max Guitierrez of Ringleader Productions.
It's not easy to officially launch anything when you don't even have a logo. Now that we do, we are pleased to announce the official launch of AdGabber, a social network for individuals in advertising, marketing and media. AdGabber, which soft launched in May, has just over 1,600 members with about 40 new members joining each day. An offshoot of Adrants, we couldn't be happier with the growth and the activity we've seen to date on the network.
AdGabber offers all the usual social networking stuff like member profiles, forums, topical groups which member can create on their own, a video section that serves as the ad industry's YouTube, a photo section, a calendar section where industry events are listed, a music player, and chat feature, blogs for individual members and an RSS feed providing news from Adrants. In fact, the thing is so flexible, that anything at all can be added to the network such as daily or weekly survey, ad industry job listings and creative portfolios.
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A new study from M:Metrics and AdMob confirms the obvious, 65.5 percent of mobile users on the AdMob mobile network are 18-34. The study, administered across 2,000 mobile site, also found sites that target African Americans are frequented by 50 percent of the demographic when the demographic represents just 6.3 percent of the general audience.
That finding holds true with mobile sites that target women and Hispanics. Higher compositions of both demographic groups are found on sites that target them in relationship to their general market compositions. Anyway, now you know.
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Extending the gadget technology currently available with Google Desktop, Google is has debuted its Gadget Ads, AdSense standard sized ads into which AdWords advertisers can embed video, games, flash animations, feeds and other elements. The units, in beta since last Spring, can also be placed on iGoogle homepages, Google Creator pages and inside Google Desktop.
There is a communal, social networking aspect to the ad units as well. People can take the Gadget ads and place them on their own iGoogle pages. Ad for everyone. How nice.
This is only mildly creepy. In hopes of generating fan interest for an Allstate promotion to meet Kasey Kahne of NASCAR, the pencil-twirlers at Leo Burnett have come up with a few videos of fans hanging out with a cardboard Kasey. It manages to be both laughable and sad. Our favorite is probably the ping-pong scene.
For those who prefer flesh to the paper doll, opt for more contest information on the site. After that, you'll be able to upload a picture so you can see what you'd look like hanging out with Kahne. And when all this fantasizing is said and done, you may win a chance to actually meet the guy.
We love the idea of selling idolatry to push insurance. It's so deliciously insane.
This game is awesome. Banking on the knowledge that most of us have enjoyed the fantasy of a good food fight but have had little opportunity to act on it, mono has created The Good Food Fight for General Mills' Eat Better America.
Gamers get to choose between three healthy dishes, based on splat factor, hurlability and stainage. Then they get to select a trash-talking, food-slewing chef.
We were disappointed at first because after choosing a chef, the site loaded a recipe page. So we thought we'd write the game off - then all of a sudden this crazy chef in a kimono comes leaping out of the frame throwing food at us and saying all kinds of wild things.
It was amazing. It was like playing a game of Street Fighter and finding our little characters come to life to harass us. It was like Animator vs. Animation, except with a tiny person and not a sociopathic stick figure.
Anyway, we lost the game, and in a manner most demeaning we were told to go clean ourselves up. Bummer. But in a good way.
With the news Ogilvy New York Co-President Andy Berndt leaving for Google to head a group which will work with marketers, agencies and the entertainment industry, speculation abounds the online giant is looking to hang a shingle on the proverbial Madison Avenue. Whether or not that's the case, it appears Google may be poised to shake things up once again.
No one's sharing many details and Berndt will remain at Ogilvy for an undetermined period of time before he packs his bags for Google.
After seeing these videos for the Share Louisville campaign, we are stunned by the opportunities proffered by the Louisville community. We can act on our sexual preferences? Play the tuba? Eat tofu?
We didn't realize Louisville could pose as a haven for disenfranchised members of higher-profile cities. Thanks to Doe Anderson, Red7E (the creatives) and Guthrie Mays for opening our eyes.
The ads are part of an effort to engender local pride. Those inclined can also become "Friends of Lou" to help evangelize the Louisville brand.
Bill over at Make the Logo Bigger weighs in on the use of kids to push causes that perhaps can't push themselves.
Should kids be involved in "adult" debates that have as much to do with their futures as ours? It's easy to say yes. But in cause-oriented ads, we often find them confidently taking positions fed to them by other adults (who should presumably be engaging in the discourse themselves).
By and large, kids depend our protection and sound judgment. One reason why The Exorcist and The Shining were so scary is that, when put in the position to strike fear or conviction into an adult, the young wield massive emotional force.
If the viewpoint of children makes us more emotional than critical, maybe we should indeed confine their marketing savvy to selling cookies, rather than selling political positions or causes.
So there's this YouTube video contest called The Savvies Make the Logo Bigger points to that asks people to submit videos illustrating how they plan to become Dollar Menunaires just like the stuck-in-the-seventies dude in the contest video does by showing how to save money by turning an old pair of jeans into a pair of shorts...too short shorts, that is.
One of the best responses we saw in the five minutes we gave ourselves to witness this not so bad piece of CGMish marketing came from YouTuber JamesatWar who shared with us how to save money by using less toilet paper.
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